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Scaling with Authenticity

Scaling with Authenticity

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Page 1: Scaling with Authenticity

Scaling with Authenticity

Page 2: Scaling with Authenticity

What do we know about Entrepreneurs?• High on passion; but often challenged on performance

management leadership and long term planning

Lara Jackle Dickinson NPM Leadership & Growth Tools

Page 3: Scaling with Authenticity

Passionate, values driven brands hit a wall without ongoing performance management leadership

$10 – 20 MM Wall

Small, fast growth,

passionate, values

$0

Hi Passion + Incremental

Performance Management

High Passion, but low focus on performance managementPerformance management but low passion

Lara Jackle Dickinson NPM Leadership & Growth Tools

Page 4: Scaling with Authenticity

Passion and performance management at high culture/high performance company– Cornell alums –

All about making F’real a great place to work. “We spent at least 10 hours with every person before hiring and applied the Monday Test.” NO vacation policy. No Product compromises ever.” Jim Farrel, Founder & CEO

My first hire was VERY process driven because I am not. Bi-weekly meeting with everybody to review numbers; CEO actively looks for positive leadership example.

Performance management

Passion

Lara Jackle Dickinson NPM Leadership & Growth Tools

Page 5: Scaling with Authenticity

Passion and performance management at rising star companies – Cornell alums

“Owner mentality is emphasized over and over again. People come herebecause they want to change things - in a big way. We give equity grants when folks demonstrate ownership. And we keep Music blasting 12 hrs/day”Josh Tetrick, Founder & CEO

“We have 2 goals we all work toward and every employee gets a 10% bonus if we achieve those goals.”

Performance management

Passion

Lara Jackle Dickinson NPM Leadership & Growth Tools