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To unleash the untapped entrepreneurial potential of North Alabama we are working to nurture an open, inclusive and collaborative startup community. This shows how we intend to do it.
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July 2014 Update Building a dynamic North Alabama economy fueled by
a vibrant and diverse startup community
� © Rocket Hatch, 2014
2 © Rocket Hatch 2014
THE ROCKET HATCH MISSION
� To unleash the untapped entrepreneurial potential of North Alabama through an open, inclusive and collaborative startup community. STOP THINKING, START HATCHING!
Mission & Vision
3 © Rocket Hatch 2014
INCLUSIVE, LEAN, SMART & VIRTUAL BUT LOCAL
� Inclusive
We are a Startup: We follow the process we preach
� Lean � Smart � Virtual but Local
Mission & Vision
4 © Rocket Hatch 2014
� Ana Aristizabal Co-founder &
Administrative Director
� Tarra Anzalone Co-founder &
Community Director
� Drew Chapman Board Member
� Brad Garland Board Member
� Ben Jarrell Board Member
� Antonio Montoya Founder & CEO
Mission & Vision
THE ROCKET HATCH TEAM
5 © Rocket Hatch 2014
� Jeff Goode Engineering
� David Cochran Finance & Valuations
� Karen Wynne Sustainable Farming
� David Nuttall Art, Design &
Software
� Eric Grigorian Manufacturing &
Operations
Mission & Vision
An experienced and diverse mentor community to provide insight, counsel and connections.
OUR MENTORS
� Timo Sandritter Organizational Development
� Bryan Powell Design, Education &
Software
� Bob Locklear Angel Investing & IP
� Craig Kerstiens SaaS, Product,
Marketing
� Foster Perry International Trade,
Fundraising
6 © Rocket Hatch 2014
� Modern & Smart Partner
� Metabahn Partner
� Graphic Color Sponsor
� Regus Sponsor
� The Nook Sponsor
� Rosita’s Farm Partner
Mission & Vision
We have been able to advance our programs thanks to the generous support and resources of many local organizations, including:
OUR PARTNERS & SPONSORS
� RED Team Partner
� Tangled String Studio Sponsor
� Zero Point Frontiers Partner
� Pizzelle’s Confections Sponsor
7 7 © Rocket Hatch 2014
� A diverse population grows in the Huntsville metro, creating economic opportunity and transforming our culture.
8 © Rocket Hatch 2014
CHANGING DEMOGRAPHICS DEMAND NEW OPPORTUNITIES
Total Population Huntsville Metro
683,871
Graduated College 44.2%
20-35 y/o (DINKs) 139,464
35-45 y/o (DIWKs) 90,602
45-55 y/o (MLE & RS) 109,992
In prime entrepreneurial age
339,988
§ Emerging population of educated young professionals
§ Post-industrial
§ Experienced executives
§ Hard core serial entrepreneurs
§ Growing artistic and cultural community
10%* = Potential Entrepreneurs
33,998
Impact
LINK: GLOBAL ENTREPRENEURSHIP MONITOR 2013, BABSON COLLEGE
Huntsville is not just engineers and scientists anymore.
9 © Rocket Hatch 2014 9
IF ONLY 10%+ OF OUR 33K POTENTIAL SUCCEED
� 33 x $100M � $3.3B
� 3,399 x $1M � $3.3B
� 333 x $10M � $3.3B
Impact
� High Growth
� Medium Size
� Small Biz
$10B
10 © Rocket Hatch 2014 10
HOW ABOUT DOING NOTHING?
� The perils of relying on a single industry cannot be overstated.
� Like a stock portfolio we need a diversified economy that can make North Alabama not just economically resilient but a more interesting and fun place to work, live and play.
Ë LINK: DETROPIA THE FILM
11 © Rocket Hatch 2014
FROM ENTREPRE-CURIOUS TO STARTUP
Entrepreneur Startup
HATCHERS CO.STARTERS
D I S C O V E RY G R O W T H
Discover
Learn
Master
Mentor
EVENTS
Connect
12 © Rocket Hatch 2014
BUILDING THE ROCKET HATCH COMMUNITY ACCELERATOR
� Discovery .
� Connection
� Learning
� Mastery
� Mentorship
13 © Rocket Hatch 2014
306 Attendees *
42 Enrolled in
CO.STARTERS
OUR NUMBERS ARE GROWING
785 Entre-precocious
519 Interested
225 Engaged
20 Volunteers
21 Mentors
472 253
Followers
43% Women
11 Events Hosted
29 Community
Events Supported
+ Candid Conversations
+ Sip & Hatch
+ Entrepreneurship Working Group (HOT Coffee precursor)
+ Nurturing the Huntsville Entrepreneurial Ecosystem Panel (Geo-Energy HSV)
+ Technovate Lightning Talks (Geo-Energy HSV)
+ HOT Coffee
+ Rocket City Launch (MindGear Labs)
+ Mentors
+ Facilitators
+ Entrepreneurs
Hosted 7 visitors from nearby communities
and connected with 7 benchmark
communities including Chattanooga,
Nashville, Memphis, Birmingham, Atlanta,
and Miami
� .
*
29 Volunteers & Sponsors
25 Partners
& Mentors
25-34 Median Age
14 © Rocket Hatch 2014
IMMEDIATE STEPS
� Hatchers
+ Initial Design Completed
+ OPEN SOURCE Project started + Continue Fundraising
� CO.STARTERS
+ Advertising Underway
+ Facilitator and Mentor training next + First Cohort August 2014! + $600 Early Bird + $750 Standard
15 © Rocket Hatch 2014 15
OUR VISION FOR THE FUTURE
� Community Acceleration
� Small & Medium Size
Metrics
� High Growth
We look forward to a self sustaining North AL startup community that nurtures entrepreneurs that represent our diverse make-up, welcomes risk taking, and that that has at the core, a network of successful entrepreneurs that give back by helping new startups focus their efforts using the latest lean methods.