Embed Size (px)
DESCRIPTION
We've asked the best out there to give their number one advice on making a great landing page for your SaaS business. Here it is with 4 easy to follow tips and great examples!
Citation preview
Advice from the best
How to rock your saas landing page
Advice from the best
How to rock your saas landing page
Work gradually Don’t rush to design
Simplify your call to action Find your real benefit
Work gradually
People don't tend to A/B test their homepages often, even though for many companies the homepage is often the page that gets the most traffic. As a result they end up having elements and links on the homepage that don't help
conversion and are just best practices. ıı
Start very minimal and test adding things to understand how those things impact conversion.
Hiten Shah ıCofounder of Kissmetrics and Crazy Egg
TWEET THIS
Don’t RUSH to design
People (especially designers and developers!) are always very keen to jump into designing the visuals and writing the HTML straight away. Don’t let them! ıı
First, clearly define target audience, what you want the action to be, and what metrics you’re going to track to measure success. TWEET THIS
James Gill ıCEO and Cofounder of gosquared
SIMPLIFY YOUR CALL TO ACTION
Make it clear what you want people to do when they land on your page. Most companies don't want to commit to pushing the visitor to do one thing specifically, so they end up with lots of tiny unclear call to actions that are each competing for your attention. ı
TWEET THIS
Mattan Griffel ıCEO OF ONE MONTH RAILS
FIND YOUR REAL BENEFIT
For almost every B2B product, talking “benefits not features” can end up at “we’ll help your business make more money” and you’d be inline with the rule. Try adding the words “to help you…” to the end of each feature, and then finish the sentence. ıı
That’s what your product helps your customers do. That’s the benefit you should talk about. TWEET THIS
Ryan Gum ıCEO of FLOW
It’s your turn now!
Tell us how this helped you on Twitter ı
@Frontapp
Or send us an email at ı
And feel free to share the love! ı
Tweet this presentation
Come say hi on ı
FRONTAPP.COm
MORE saas insights from us to you
or on blog.frontapp.com ı
