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Practicing Lean for Startups Part I
ByMohamed Fouad El Nawawy, M.Sc.
Lean Approach
• Increased creativity of workers• Small batch sizes• Just in time production• Inventory control• Acceleration of cycle times
Feedback Loops
• New product needs optimization in development, marketing and operations
• Build-Measure-Learn: A strategy for the product to decide when to make a sharp turn (pivot) e.g. scaling and when to (persevere) along current path.
Vision
• It’s a destination of creating an innovative, sustainable business of high impact in terms of value for customer.
Validated Learning
• Empirical demonstration that a team has discovered present and future business prospects
• Quantitative targets lead to qualitative measures
• Empirically through experimentation rather than market research
Value vs. Waste
• Value is providing benefit to customer including learning what creates value for the customer otherwise is waste
• This description works on well with the concept of validated learning
• Value is acquired through discovering what customers really want not with assumptions
The Audacity of Zero
• It is easier to get funding resources when you have zero revenue due to high expectations than when you have small revenue which raises doubts
Experiments for creating value
• Guided by vision• Hypothesis about what will happen after
launching product• Testing this hypothesis empirically• Better test a prototype (quantitative testing) in
order to reach qualitative learning• If successful then project starts to grow: enlisting
early adopters, increasing number of employees
References
• Eric Ries, “The Lean Startup,” 2011