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Hello!We’re LinkedSelling, leaders at working with businesses to design & manage strategic LinkedIn marketing campaigns.
You can find more about us here on LinkedIn as @LinkedSelling, our founder at @JoshBTurner, or at http://linkedselling.com.
changes on LinkedIn Groups GOT YOU DOWN?
Group Engagement is Down
× groups are less active than they used to be
× growth of many groups has slowed noticeably
Limited Messaging From Groups
× you are now limited to 15 messages a month to group members.
“LinkedIn groups are still a fantastic way to find and connect with prospects and
clients”
BUT...
old methods of group engagement were ok - ish× The effort to grow groups was increasing, with
shrinking numbers of people joining groups
old methods of group engagement were ok - ish× The effort to grow groups was increasing, with
shrinking numbers of people joining groups× We wanted higher engagement
READ the blog postWe’ve got the whole breakdown here:
http://linkedselling.com/engage-more-prospects
Get step by step
instructions
old methods of group engagement were ok - ish× The effort to grow groups was increasing, with
shrinking numbers of people joining groups× We wanted higher engagement× We needed a new strategy
old methods of group engagement were ok - ish× The effort to grow groups was increasing, with
shrinking numbers of people joining× We wanted higher engagement× We needed a new strategy
Since successful selling means listening (and to listen you have to get people to talk)...
An engaged ‘ASKING’ campaign works like this
LinkedIn Connection
Request Accepted
Respond back with prospect-
centric questions
Invite to speak or
meet after they
provide insights
Break it down
Invitation Request
Sent to your ideal client through LinkedIn
× Highly targeted× Simple request
to connect
Break it down
Invitation Request
Sent to your ideal client through LinkedIn
× Highly targeted× Simple request
to connect
Your Response
After the connect, share that you’re doing research on
× An issue, in their industry
× We’d like their input in our finished project
Break it down
Invitation Request
Sent to your ideal client through LinkedIn
× Highly targeted× Simple request
to connect
Your Response
Share that you’re doing research on
× An issue, in their industry
× We’d like their input in our finished project
Your Follow-Up
After they share their insights:
× Request to meet
If they don’t respond by week two:
× Send out a reminder message
Break it down
Invitation Request
Sent to your ideal client through LinkedIn
× Highly targeted× Simple request
to connect
Your Response
Share that you’re doing research on
× An issue in their industry
× We’d like their input in our finished project
Your Follow-Up
After they share their insights:
× Request to meet
If they don’t respond by week two:
× Send out a reminder message
And then… As you’re implementing this strategy -
× Adjust and test: We’ve seen a 2x+ improvement in responsiveness - we experimented to get to this - try and test.
× Remember, your goal is to get a conversation - not sell (right now).
Prepare for your call:- Questions to ask- How can you help solve their
business problem?
Turn That CallInto a Sales Opportunity
CLICK >>TO READHOW TO
Free Advanced LinkedIn Masterclass sessions.
It’s a great way to stay up to date with the most potent LinkedIn marketing strategies anywhere, plus you’ll get an overview of our whole marketing system.
Learn the Whole System Today In Our