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One Super Simple LinkedIn Messaging Breakthrough

One Super Simple LinkedIn Messaging Breakthrough

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One Super Simple LinkedIn Messaging Breakthrough

Hello!We’re LinkedSelling, leaders at working with businesses to design & manage strategic LinkedIn marketing campaigns.

You can find more about us here on LinkedIn as @LinkedSelling, our founder at @JoshBTurner, or at http://linkedselling.com.

changes on LinkedIn Groups GOT YOU DOWN?

Group Engagement is Down

× groups are less active than they used to be

× growth of many groups has slowed noticeably

Limited Messaging From Groups

× you are now limited to 15 messages a month to group members.

?Questions are the

Answers To generating great

messaging and nurturing your groups.

old methods of group engagement were ok-ish...

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining groups

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining groups× We wanted higher engagement

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining groups× We wanted higher engagement× We needed a new strategy

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining× We wanted higher engagement× We needed a new strategy

Since successful selling means listening (and to listen you have to get people to talk)...

Startprospect-focused

An engaged ‘ASKING’ campaign works like this

LinkedIn Connection

Request Accepted

Respond back with prospect-

centric questions

Invite to speak or

meet after they

provide insights

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Your Response

After the connect, share that you’re doing research on

× An issue, in their industry

× We’d like their input in our finished project

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Your Response

Share that you’re doing research on

× An issue, in their industry

× We’d like their input in our finished project

Your Follow-Up

After they share their insights:

× Request to meet

If they don’t respond by week two:

× Send out a reminder message

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Your Response

Share that you’re doing research on

× An issue in their industry

× We’d like their input in our finished project

Your Follow-Up

After they share their insights:

× Request to meet

If they don’t respond by week two:

× Send out a reminder message

And then… As you’re implementing this strategy -

× Adjust and test: We’ve seen a 2x+ improvement in responsiveness - we experimented to get to this - try and test.

× Remember, your goal is to get a conversation - not sell (right now).

Free Advanced LinkedIn Masterclass sessions.

It’s a great way to stay up to date with the most potent LinkedIn marketing strategies anywhere, plus you’ll get an overview of our whole marketing system.

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