** All missing videos can be found at http://www.ogilvylabs.co.uk/inspire-me/client-case-studies/ ** Net Prophet was started in Cape Town, South Africa by the RAMP Foundation – a non-profit entity created by the RAMP Group as a means for social investment within the local Internet based economy. With government backing education and development in the areas of science and technology, RAMP Group recognised the need to build a culture of entrepreneurship and innovation, particularly in the area of web-based business, essentially aiding those with the right aptitude for ‘Making business Sense of the Internet’.
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The story of an intrepreneur @nicoleyershon
@nicoleyershon
Technology is changing the future To change course we need to
see what is possible the Labs are built to explore and break new
ground @nicoleyershon
1) Freedom to test and learn - budget
www.OgilvyLabs.co.uk Pic of physical space Educate, Inspire,
Innovate @nicoleyershon
The Physical Lab Space @nicoleyershon
@nicoleyershon 4 back office Lab staff 1600 people in the UK
Group 10 Group companies 8 Specialist Divisions &
@nicoleyershon
@nicoleyershon Semesters of Learning 24 week semesters
Semesters culminate in a Lab Day Most recently: I. Behaviour Change
II. Big Data III. Storytelling IV. Music V. Shopper in Store
3) Collaboration & relationships
New Partnerships and Disruption @nicoleyershon
4) Get out of your comfort zone
Will at IBC Inspiring Creativity @nicoleyershon
5) If you can see it and touch it, it feels real
#ogilvychange @nicoleyershon
6) Work with the right people
The Rough Diamond @nicoleyershon
7) A little success leads to attention
Beta-testing Product @nicoleyershon
8) The art of giving
Responsibility Alphasphere Bristol @nicoleyershon
9) Put money behind non-traditional advertising events
Sponsorships @nicoleyershon
Thoughts to leave you with 1. Educate, educate, educate -
Myopia and fear of change 2. R&D needs autonomy and budget find
the middle ground 3. Define your measurement of success 6 Rs 4.
Achieving a 80/20 split 5. Prove by doing 6. Hire hunters
@nicoleyershon
www.OgilvyLabs.co.uk @Ogilvy_lon_labs // @nicoleyershon Thank
you and good luck!
