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1. How can I be guaranteed to get in front of real people?
2. How am I going to get that real person to buy from me a second, third and fourth time?
3. How can I get them to buy from me that second time as quickly as possible?
4. What else can I do with the customer relationship that will encourage growth?
Get comfortable with 5 things
1. Researching people with reach (bloggers, reviewers, social media "influencers", group admins, etc) & figuring out their contact info.
2. Reaching out and figuring out a way to work together.
3. Hearing "no"
4. Being ignored.
5. Going back to 1.
How can we do this?
‣ Google search
‣ Sonar.bottlenose.com
‣ Topsy.com
‣ reddit.com/domain/www.blahblah.com
Start a spreadsheet…
KEEP TRACK OF THE FOLLOWING INFORMATION
Domain, contact info, whether they reply and the offer you’re making together
BUILD THE INITIAL SPREADSHEET TO CONTAIN AT LEAST 50 CONTACTS
Bonus points: create a "secret" list on Twitter that tracks their activity.
Do outreach
‣ This is where it comes down to your own personal experience and style.
‣ I can't tell you the "best" way to do outreach, because that's like saying what's the "best" way to telephone. There is no one right way.
1. HAVE AN EMAIL MARKETING STRATEGY THAT GIVES PEOPLE A REASON TO BUY AGAIN
‣ Up sells ‣ Cross-sells ‣ Logical second purchases ‣ Flash sales
2. TALK WITH YOUR INITIAL CUSTOMERS TO LEARN ABOUT WHAT THE LIKE/DON'T LIKE ABOUT CURRENT PROVIDERS.
‣ What about you?
‣ What almost made them not buy?
‣ Working with your existing customers will help you to further develop your offering
THIS CAN INCLUDE…
Refer a friend program
Encourage them to connect to social channels
Ask them for feedback on a content strategy
Shopify Blog
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