NO MONEY, NO PROBLEMS: 15 FREE TOOLS YOUR

STARTUP SHOULD BE USING

Flynn Zaiger@onlineoptimism

March 15, 2016

What will we be covering today?

› The briefest of introductions› How to get the most out of this session› The 15 Tools!› Questions

I’m FlynnI run Online Optimism,a New Orleans marketingagency.

My awesome team

More importantly, I love free stuff.Particularly for my business.Endless coffee ain’t cheap.

Getting the Most Out of This Talk

› Your handout› The reason for the software› The name of the software› What it does› How long it’s free› Any alternatives (may not be free)

› Let’s use a “real life” example

Meet Today’s Example Company

#1:WAVEBecause It’s much easier to begin accounting at the end of day 1 than the end of year 1.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO?They want to keep track of business banking accounts, set up invoicing, and see financial statements.

WHAT IS WAVE?Accounting software that can handle:● Invoices (one-time &

recurring)● Transaction tracking● Financial reporting

WHEN DO I START PAYING?● 10 employees● Payroll● Collecting payments

#2:GOOGLE VOICEBecause I dare you to launch a New Orleans companywithout a 504 phone number.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Appear local in whatever market they’re launching in!

WHAT IS GOOGLE VOICE?Phone management software that can:● Provide you with a

phone number with a specific area code

● Ring multiple phones whenever you get a call

● Transcribe & share voicemails

WHEN DO I START PAYING?● Never. Thanks Google!

#3:HARVESTBecause bragging to your friends about working 100 hours a week is way more satisfying with graphs to back it up.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?They want to make sure that their time is being used efficiently and effectively.

WHAT IS HARVEST?Time Tracking Software● Understanding how long

tasks take as an entrepreneur is incredibly helpful

● Even more useful for creative industries where you bill for your time.

WHEN DO I START PAYING?● 2 users● 5 clients● 3 projects

#4:WEEBLYBecause you can’t have a business without a website in 2016.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Build a website.

WHAT IS WEEBLY?Website Builder. Includes● Free hosting!● Super easy drag and

drop builder.● Websites are

automatically responsive, so they work on tablets / laptops / phones.

WHEN DO I START PAYING?● Want your own domain● Want to remove

Weebly’s footer ads.

#5:GOOGLE ANALYTICSBecause understanding your business is key to growing it

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Learn more about who’s on their website

WHAT ISGOOGLE ANALYTICS?Enterprise-class analytics for websites & mobile apps. It includes:● Demographic

information on your visitors

● What pages on your site are visited the most

● Nearly unlimited amount of data.

WHEN DO I START PAYING?Never. I told you Google was great.

#6:HOOTSUITEBecause if people are ordering burritos and bellinis, they’re going to want to tweet about it.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Market themselves via social media

WHAT IS HOOTSUITE?Social Media management and scheduling software. It includes:● Track Facebook,

Twitter, Instagram in one place

● Monitor multiple streams of social content at once

● Schedule posts for later

WHEN DO I START PAYING?● Managing 4+ social

media profiles● Need bulk scheduling

#7:RapportiveBecause you should know who you’re talking to.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Once emails start coming in quickly, they realized they need to know more about their customers ASAP.

WHAT IS RAPPORTIVE?A Chrome / Firefox plug-in that Shows LinkedIn information in your Gmail. Includes:● Company information● Shared connections● Headshot

WHEN DO I START PAYING?Never. It’s free.

#8:MailchimpBecause (fun fact) the ROI of email marketing is 4300%

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Establish an email newsletter

WHAT IS MAILCHIMP?Mailchimp is a newsletter & customer email management system. With it, you can:● Set up sign-up forms● Segment your email

subscribers● Send out newsletters● Set up automated email

funnels

WHEN DO I START PAYING?● 2,001 subscribers● 12,001 emails in a

month

#9:MindmeisterBecause brainstorming on a whiteboard is so 2000 and late.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Come up with creative ideas to grow!

WHAT IS MINDMEISTER?Collaborative mind mapping software. This helps you:● Brainstorm ideas● Lay out your thoughts● Become more creative● Work with others to

expand your creativity

WHEN DO I START PAYING?● 4 mindmaps● Want to export

mindmaps

#10:SlackBecause receiving texts from your boss is scary, but receiving slacks from your boss is fun!

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?They went with Idea #1: Hire more people. But now they need to communicate better!

WHAT IS SLACK?Real-time chat for modern times. Includes:● Group chat and

channels● Private messaging● Share text, images,

videos, even GIFs!● Works on browsers,

tablets, phones.

WHEN DO I START PAYING?● 10,001 message archive● 5.1GB storage

#11:AsanaBecause you don’t want someone skipping steps in your burrito recipe.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Now that our team has new people, how can we delegate tasks well?

WHAT IS ASANA?Project management software. It includes:● Set up tasks (one-time

and recurring)● Delegate tasks to

different members of your team

● Track where projects currently stand

WHEN DO I START PAYING?● 16 members on your

team

#12:Google Adwords Keyword SuggestBecause knowing what people are searching is some of the best market research you can get.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Utilize expansion idea #2 from mindmeister: Start an SEO Campaign, targeting searched for keywords.

WHAT IS GOOGLE ADWORDS KEYWORD SUGGEST?A free part of Google’s Adwords tools, it can:● Show you search

volume by keyword● Segment by locations● Show you seasonal

trends

WHEN DO I START PAYING?● Never. Feel free to send

Google a thank you email after this.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Utilize expansion idea #3 from Mindmeister. Begin physical locations. How can we find owners most efficiently?

These last three tools are a little more “advanced” than the first 12, so listen carefully.

#13:Unbounce

WHAT IS UNBOUNCE?A/B Testing for Landing Pages● Drag & Drop landing

page builder● Easily allow you to test

different versions against each other

WHEN DO I START PAYING?● Custom Domains /

URLs for your landing pages

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?See who is around their new physical locations

Because Facebook’s massive amount of data is scary as a user, but incredibly useful as an entrepreneur.

#14:Facebook Local Insights

WHAT IS FACEBOOK LOCAL INSIGHTS?Demographic information on those around your business.● Includes all Facebook

users, not just those that Like you.

● Show most popular times, ages, gender

● See how many are being shown your ads

WHEN DO I START PAYING?● Never. Facebook, like

Google, does it for the data.

WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Support their sales team with a CRM (Customer Relationship Management) System

Because sales is what grows businesses.

#15:Insightly

WHAT IS INSIGHTLY?An enterprise-level CRM system, that allows you to:● Save customer data and

information● Report on pitching sales

/ closing

WHEN DO I START PAYING?● 3 Users● 11 Emails a day

To Recap:1. Wave2. Google Voice3. Harvest4. Weebly5. Google Analytics6. Hootsuite7. Rapportive8. Mailchimp

9. Mindmeister10. Slack11. Asana12. Google Adwords Keyword Suggest13. Unbounce14. Facebook Local Insights15. Insightly

Find this presentation at:bit.ly/imsohungry

QUESTIONS?@onlineoptimism