Net Prophet 2014 highlights. Net Prophet is annual conference held in Cape Town, where international and local pioneers and entrepreneurs share their stories, ideas and predictions. Julian Assange was the headline speaker, along with Jody Ford, Aaron Marshall, Alexander Asseily and many more.
Text of Net Prophet 2014 Highlights
What is Net Prophet?
About Net Prophet, an initiative started by the RAMP Foundation
in 2009, is an annual conference in Cape Town where the most
innovative | successful | creative | ambitious Pioneers and
Entrepreneurs in the digital space share their Stories
Speakers Headline Speaker Julian Assange Founder & Chief
Editor of Wikileaks WikiLeaks gained global exposure and attention
in 2010 when it published US military and diplomatic documents.
Assange has been under investigation in the United States since
then and has taken refuge at the Embassy of Ecuador, London.
Alexander Asseily Co-Founder & Executive Chairman of
Everywhere Shopping Jody Ford discusses how technology is
driving the the evolution of retail. He believes the mobile phone
has become the essential remote control to our lives A new retail
is emerging, its consumer driven and technology enabled. Jody Ford
VP of Marketing, eBay People now expect better service online than
offline. People now look at their phones 40 times a day, for 2 mins
each time. Shoppers 39% 55% US UK Pay online & pick up in-store
If youre in retail, you need to invest heavily in mobile not
embrace the mobile sector but enhance the mobility of your
Founder of Wikileaks Streaming live from the UK, Assange shared
some pearls of wisdom and foresight to South African entrepreneurs.
* The next great innovation headed our way will be in the financial
sector, with Bitcoin disrupting the industry in a huge way. * We
need more diversity in organisations - the current political and
economical structures around finance mean people in control get
pushed around by state. * Were seeing one dominant player in some
aspects of the internet (like Google), which is problematic. * A
serious question: will most things that most people use most of the
time be eaten up by a few dominant players? We need to decentralise
Host of Tech5 on 5FM Humans are a mix of algorithms. Technology
is shifting to understand us as individuals, to personalise itself
for us. Youre failing if youre generalising. You need to segment!!
Instead of trying to educate the market, let the market educate
you. Answers: both lines are the same length, both squares are the
same colour - its only your perspective thats different. Simon
Dingle Writer & Host of Tech5 on 5FM Simon highlighted how
behavioural sciences, varied perceptions and technology all play a
huge role in consumer decisions and companies should not isolate
the digital strategy - digital should be a given platform with a
business plan. Which horizontal line is longer? Answer below Which
block is darker in colour? Answer below
Go Big AND Go Home Aaron believes in "going big AND going home"
(to your family). His app has just won the international U-Start
competition. Below are some tips he shared. Aaron Marshall Founder
of Over App
Time To Use Another Part of Your Brain The issue with #hashtags
is that theyre temporary, very flighty and real-time. You dont need
any followers on State. You just need an opinion, which can then
connect you with other people who feel the same way. Asseily has
developed a new communications platform that connects people based
on what they think, rather than what they know. A global opinion
network. Alexander Asseily Co-Founder of State.com & Executive
Chairmain of Jawbone
From Bedroom to Buyout Following the recent acquisition of
Quirk by global mega-corp WPP, Stokes shares some lessons hes
learnt along the way. 1. Surround yourself with people better than
yourself 2. Timing does matter (just hard to predict) 3. Always
play to peoples strengths 4. If you are going to do something,
commit fully 5. Be generous with your knowledge 6. You need luck,
it happens through perseverance 7. Make yourself saleable, even if
you are not for sale 8. Businesses struggle to innovate internally
9. The most adaptable to change survive 10. Just. F###ing. Do. It.
Rob Stokes Founder & Group CEO of Quirk
Danny Day & Marc Luck
Making Games in SA Danny and Marc build games as well as train
others to do so. They have created a community for SA gamers to
learn, build and grow. Marc Luck & Danny Day Co-Founders of QCF
Design (Game Development) Digital distribution allows game studios
to keep more of the revenue from sales than physical retail sold
copies. (-_-)(-_- )(-_-)(-_-) Retail Online R600 game R10 to devs
R150 game R110 to devs www.makegamessa.com
The Story of an Intrepreneur Nicole heads up Ogilvy Labs with a
hands on approach to R&D by incorporating the latest
technologies & innovations into client solutions. She believes
that the freedom to test and learn is important, and determines
success by these 6 measures. Nicole Yershon Director of Innovations
at Ogilvy International The 6 Rs of Measuring Success: 1. Revenue
2. Reputation 3. Recruitment 4. Retention 5. Relationships 6.
A Startup Hitlist There are better opportunities in Africa
right now than in the US and UK. Great business ideas make for a
good start, but that idea is pretty useless if you cannot pair it
with a strong execution strategy Many startups dont focus on
selecting their business models as much as they should. Even if you
have a great team and working environment, you can still lose if
you have a bad business model. We succeeded thanks to luck, hard
work and a great business model. Andrew Valentine Founder of
Streetcar Andrew is the Founder of Streetcar, the largest
carsharing company in Europe. He believes a solid business model
trumps everything else.
Own It Nathan runs MyEcommerce, a software development company.
He claims to be born in the real world, but living in the cloud.
Nathan Jeffery Blogger & Owner of MyEcommerce If youre not
willing to do what you do for free, youre in the wrong job. You
should be your own investor, learn to network and learn to optimise
your time. You need to learn to say no. You need to optimise the
time you spend on projects. You need a commitment strategy - not an
The Startup Workshop
Sparkup! Sparkup! is a small business gauntlet for passionate
founders looking to get investment and take a product to market.
Three intense days of business grooming, culminating in a live
audience investor pitch.
The Winners 8Bit, Ekaya and Shopstar walked away with
investment totalling almost US$100,000. Digital Media Network Real
Estate Application Online Shop Creator