AVAILABILITY AND ACCESSIBILITY

AWARENESS

AFFORDABILITY

AVAILABILITY AND ACCESSIBILITY

Nafa Naana operates through three distribution

channels:

• Directly, thanks to Nafa Naana stores where products

can be bought;

• Thanks to the network of microfranchised retailers,

who supply at the Nafa Naana stores and resell the

products;

• Through key accounts (NGOs, cooperative

companies, women’s groups), which promote and

distributes the products to their members. Key

accounts are either intermediary between Nafa Naana

and end users, either they are directs clients.

This distribution channels enable to reach the last mile,

where other distributors cannot or do not have any interest

to intervene.

AVAILABILITY AND ACCESSIBILITY

AWARENESS

AFFORDABILITY

1. Je participe à la formation proposée par Entrepreneurs du Monde.

2. Je commande les produits à temps pour éviter les ruptures de stock.

3.Je respecte les prix de vente conseillés pour chaque produit.

4.J’utilise les affiches proposées par Entrepreneurs du Monde pour faire la promotion

des produits et je participe aux évènements promotionnels organisés.

5.J’utilise la grille pour présenter les produits aux clients. Elle ne m’appartient pas

mais je suis responsable de son maintient en bon état.

6.Je remplis un certificat de vente pour chaque produit vendu et je tiens à jour mon

relevé de ventes.

7.Je verse l’argent des ventes à Entrepreneurs du Monde à chaque visite de suivi, en

échange de la facture présentée

8.Je suis responsable en cas de dégradation, de perte ou de vol des produits

9.Je collabore avec Entrepreneurs du Monde lors des visites de suivi.

The retailer’s charter

Retour

AVAILABILITY AND ACCESSIBILITY

AWARENESS

AFFORDABILITY

AWARENESS

Nafa Naana trains the retailers on the products use,

raise awareness on the benefits they generate, and

offer them training on business management and

marketing. Further, Nafa Naana gives the retailers

communication materials (displaying shelving, stocks

case, advertising signs).

Besides, Nafa Naana organises marketing events

and awareness raising campaigns. The objective is

to make people aware of the products.

AVAILABILITY AND ACCESSIBILITY

AWARENESS

AFFORDABILITY

AFFORDABILITY

Nafa Naana designed adapted financial products to

each stakeholder of the value chain:

• An advance is offered to suppliers so they can by

raw materials and have the guarantee their stocks

will be exhausted;

• A consignment system was developed for the

retailers, so they are expected to pay the products

only once they have resold them;

• Through key accounts, Nafa Naana offers its

beneficiaries payment facilities such as

payments by instalments, so they can pay the

technology thanks the savings generated by the

product use.

AVAILABILITY AND ACCESSIBILITY

AWARENESS

AFFORDABILITY