OURMEDIASHAKES/ The Perfect Blend for My Milkshakes Brand

MEET THEMILKSHAKERS

Karly Tokioka/ Account Manager

Daniel Lazo/ Creative Director

Ting Lu/ Social Media Analyst

Emily Thomas/ Community Manager

Sean Lyons/ Multimedia

We recognize the importance of compelling content and we aim to connect our clients to their consumers through the power of storytelling.

@dinomandaniel

@karlytokioka

@emilytaylor_095 @lyons

@TingLu824

HITS THE SWEET

WS O T/ Strengths / Weakness / Opportunity / Threats

/ SWOT Analysis

THE MUSCLE BEHINDTHE MILKSHAKE

S/ Strengths

W O TPRE-EXISTING SOCIAL MEDIA CHANNELS

My Milkshake already had a Facebook, Twitter & Instagram account with an existing fan base on each channel.

UNIQUE PRODUCT TO SAN JOSE

My Milkshake is a small business that is local to the Bay Area with its first and only location in Downtown San Jose.

GOOD YELP RATING (4 STARS)

My Milkshake is rated 4 stars on yelp, with 243 reviews and 371 customer photos.

GOOD FOOT TRAFFIC FOR PROSPECTIVE CUSTOMERS

My Milkshake is located in the heart of Downtown San Jose and attracts many visitors who are passing through

/ SWOT Analysis

THE KRYPTONITETO OUR ICE CREAM

W/ Weakness

S O TLIMITED INVOLVEMENT WITH PRIOR SOCIAL MEDIA MANAGER

Social media postings were managed by the owner and were not a priority.

POOR CONTENT AND PUSHED POSTS THROUGH INSTAGRAM

All postings were native to Instagram and being linked to Twitter and Facebook.

POOR ENGAGEMENT WITH EXISTING FOLLOWERS

Average 0-1 like per post with very little reach on Twitter and Facebook

/ SWOT Analysis

NO USE CRYINGOVER SPILT MILK

O/ Opportunity

TWSIMPROVE ENGAGEMENT WITH CURRENT FOLLOWERS BYCREATING BETTER CONTENT

Analyze audience and create content that is relevant so that customers will like, share, comment, and engage

EXPAND FOLLOWING

Grow our community by reaching out to a wider audience

WS O T/ Threats

/ SWOT Analysis

ALL THE TREATSARE NOT SO SWEETRELUCTANCE TO PAID ADVERTISEMENTS

Store owner does not want to spend money on paid advertisements and wants to rely on organic reach.

UNHEALTHY FOOD & DRINKS

Products contain lots of dairy and sugar.

LUXURY ITEM: USUALLY ONE-TIME CUSTOMERS

Products can become expensive and so customers usually try it once and dont return.

/ Content Narrative

THE WORLD IS SHAPED BY TWO THINGS

MEMORIESTHEY LEAVE

BEHIND

STORIESTHAT ARE

TOLD

My Milkshake inspires shareable creativity to be expressed in activity and leisure for families, students, and the local community through our welcoming atmosphere and tasty treats.

/ Content Themes

OUR RECIPE FOR SUCCESS

CUSTOMIZABLEMEMORIES

INTERNETPOP CULTURE

SHAREABLEUNIQUIVITY

CUSTOMERAPPRECIATION

Using funny memes and gifs to connect with our millennial

audience and relate to their everyday lives

Showcasing popular milkshakes and emphasizing the customers

ability to create their own experience by customizing every

aspect of their order

Celebrating differences and uniqueness by showcasing

the many options available to customers

Reposting customer content that makes use of #MyMilkshakeSJ to boost engagement and appreciate

loyal customers

/ Target Audience

BRINGING ALLTHE CUSTOMERS

TO THE YARD

My Milkshake attracts young men and women, who are looking to splurge on an

indulgence and share their experience with friends.

MILLENNIALS

My Milkshake attracts families who express a desire to share

their uniqueness and recognize a need for customization.

FAMILIES

Children ages 4-12Parents ages 30-55

Middle-upper class families

Mostly women ages 18-30In groups of 2-5 people

/ Twitter

TWEET YOURTRENDY TREATS

As the platform for conversation and light-hearted humor, Twitter was used primarily to engage millennials with the use of internet pop culture and to engage foodies with enticing photos.

/ Twitter Analytics

IMPRESSIONS ON THE SUGAR HIGH/ Tweets

FEB MAR APR

/ Impressions

5001000150020002500300035004000

FEB MAR APR

495

31763583

/ Profile Visits

200

400

600

800

1000

FEB MAR APR

187

813

646

The charts above show our consistent growth in impressions as well as our spike in profile visits in correlation to our

companys increased activity on Twitter.

/ Twitter Analytics

FOLLOWERS FEELINGS THE RUSH

/ Starting Followers

71/ Ending Followers

84117 Impression Per Day 3.1% Engagement Rate 2 Likes Per Day

Best day to post: No common threadBest time to post: 11AM-7PMHighest engagement: Came from memes & gifs

/ Facebook

A FACE FULL OF FROSTFOR OUR FANS

As the platform with the most engagement and the largest community of followers, Facebook was used to showcase our most visually appealing content and was the main channel used for customer appreciation.

/ Facebook Analytics

GROWING OUR BRAND THROUGHSPROUTING OUR ORGANIC REACH

START

681END

1270

/ Organic Reach/ Age Range

18-24 25-34 35-44

29%

31%

22%80% 20%

/ Gender

Our Facebook audience is primarily women ages 18-44, with a high

concentration ages 25-34.Page likes happen more on the

home page than anywhere else

/ Facebook Analytics

APPRECIATE YOUR FRIENDS & FROSTY DRINKS

/ Starting Followers

4956/ Ending Followers

4974

200 Impression Per Day 2.1% Engagement Rate 5 Likes Per Day

Best day to post: Monday-FridayBest time to post: 11AM-7PMHighest engagement: Came from content thatshowcased our customers and our milkshakes

/ Facebook

A FACEBOOK BOOSTIN THE RIGHT DIRECTION

REACHED

4,607PEOPLE

SPENT

$10WITHIN1 WEEK 216

REACTIONS

203LIKES

9LOVES

4WOWS

33COMMENTS

4SHARES

FOLLOW

ON