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You’ve put in a lot of hard work to launch a new product, but the work doesn’t stop there: products are constantly evolving even after launching. Being able to measure your product’s progress is critical to improving it. In this class, you’ll learn how to identify the right metrics and KPIs to guide your product to continued success. Workshop content and delivery via General Assembly
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MEASURING AND
IMPROVING USING METRICS
2 MEASURING AND IMPROVING USING METRICS
WELCOME TO GENERAL ASSEMBLY
3 INTRODUCTION
JANNA BASTOW
and more…
4 INTRODUCTION
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INTRODUCE YOURSELF
5 LEARNING OBJECTIVES
By the end of this session you will be able to...
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6 AGENDA
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7 MEASURING AND IMPROVING USING METRICS
WHAT MAKES SOMETHING A SUCCESS?
8 WHAT MAKES SOMETHING A SUCCESS?
The iPad
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9 WHAT MAKES SOMETHING A SUCCESS?
Another Successful Product
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10 MEASURING AND IMPROVING USING METRICS
TYPES OF METRICS
11 TYPES OF METRICS
A funnel
12 TYPES OF METRICS
Acquire - Definition
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13 TYPES OF METRICS
Acquire - Key Terms
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14 TYPES OF METRICS
Acquire - Exercise
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15 TYPES OF METRICS
Engage - Definition
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16 TYPES OF METRICS
Engage - Key Terms
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17 TYPES OF METRICS
Engage - Exercise
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18 TYPES OF METRICS
Retain - Definition
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19 TYPES OF METRICS
Retain - Key Terms
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20 TYPES OF METRICS
Retain - Exercise
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21 MEASURING AND IMPROVING USING METRICS
5 MINUTE BREAK
22 TYPES OF METRICS
Grow - Definition
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23 TYPES OF METRICS
Growth - Key Terms
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24 TYPES OF METRICS
Growth - Exercise
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25 TYPES OF METRICS
Revenue - Definition
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26 TYPES OF METRICS
Revenue - Key Terms
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27 TYPES OF METRICS
Revenue - Exercise
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28 MEASURING AND IMPROVING USING METRICS
TRACKING YOUR METRICS
29 TRACKING YOUR METRICS
Google Analytics
30 TRACKING YOUR METRICS
Other Tools to Check Out
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DISCUSSION TIME
TESTING AND VALIDATING YOUR IDEA
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Q&A TESTING AND VALIDATING YOUR IDEA
