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Here's a presentation to motivate copywriters, art directors, visualizers, film makers; everyone in the creative profession to keep at it. Some interesting perspectives here. At Ethinos, we were glad we had this session!
Citation preview
This presentation contains images and thoughts that might hurt your
emotions.
It is also advised that people who can’t handle that and have ego
problems, do not to see or hear this presentation.
YOU MAY CLOSE THIS PRESENTATION RIGHT AWAY
HOW TO
SURVIVE
AS A
CREATIVE PROFESSIONAL?
That is a very wrong question to ask.
HOW TO
SURVIVE
AS A
CREATIVE PROFESSIONAL?
LIVE
That is what you should be looking to answer.
WHO ARE WE
?
ARE WE GOD
?
Evidently, not.
ARE WE DIFFERENT
?
Seems like it.
ARE WE UNIQUE
?
I guess…
YES WE ARE
Accept it.
WE ARE
CREATIVE PROFESSIONALS
CONGRATS! FOR BEING A
MODERN SADHUNo personal life , Rare glimpses of families and
friends, Cut off from the normal world, No time for
personal grooming, Forever dreaming, Always high
on something, Always wandering, and Constantly
searching for something, albeit on the internet!
And here’s what that makes us…
It’s true. You are
BRAVE and
RARE to have chosen this path. Now make the most of it.
THERE ARE TWO TYPES OF CREATIVE
PROFESSIONALS IN THE WORLD
1 – SURVIVING
2- LIVING
SURVIVING
TRAITS OF SURVIVING
CREATIVE PROFESSIONALS
Creative work has just become a duty
Focus and priorities begin and end with completing the task list
Agency life seems just like any other office job
Creating options and making changes don’t happen without tantrums
No fun in the work
Constant feeling of being tied up
Lack of confidence
LIVING
TRAITS OF LIVING
CREATIVE PROFESSIONALSTheir work is their life, in a really happy sort of way
They complete their task list, almost like magic
Agency is their world, and they wouldn’t want to be anywhere else
They smile and see options as opportunities to express creativity
Work is fun and full of pleasure
Always find time to do the things they love
Full of life and confidence
WHICH KIND
ARE YOU?STOP LOOKING AT THE PERSON NEXT TO YOU
LEARN TO JUDGE YOURSELF.
HOW CAN
YOU CHANGE ?CHANGE IS HARD BUT NOT IMPOSSIBLE.
SOLUTIONS CAN
ONLY COME WHEN
WE KNOW OUR
PROBLEMS.
SO LET’S FACE THOSE
PROBLEMS
PROBLEM 1
BEGINNERS’ ITCH /
EXPERIENCED BUT STILL A BEGINNER
OFTEN, WE DON’T LIKE WHAT WE DO, NOR DO
OUR CREATIVE HEADS LIKE WHAT WE DO.
WHY?
NOBODY TELLS THIS
TO PEOPLE WHO ARE
BEGINNERS, I WISH
SOMEONE TOLD ME.
ALL OF US WHO DO
CREATIVE WORK, WE
GET INTO IT BECAUSE
WE HAVE GOOD TASTE.
BUT THERE
IS
THIS GAP.
FOR THE FIRST
COUPLE OF YEARS;
YOU DO STUFF, BUT
IT’S JUST
NOT THAT GOOD.
IT’S TRYING TO BE
GOOD, IT HAS
POTENTIAL, BUT IT’S
NOT.
BUT YOUR TASTE, THE
THING THAT GOT YOU
INTO THE GAME, IS
STILL KILLER.
AND YOUR TASTE IS
WHY YOUR WORK
DISAPPOINTS YOU.
A LOT OF PEOPLE
NEVER GET
PAST THIS PHASE,
THEY QUIT.
MOST PEOPLE I
KNOW WHO DO
INTERESTING,
CREATIVE WORK
WENT THROUGH YEARS OF
THIS.
WE KNOW OUR WORK
DOESN’T HAVE THIS
SPECIAL THING THAT
WE WANT IT TO HAVE.
WE ALL GOTHROUGH THIS.
AND IF YOU ARE
JUST STARTING OUT OR
YOU ARE STILL IN THIS
PHASE, YOU SHOULD
KNOW, ITS NORMAL.
AND THE ONLY
IMPORTANT THING
YOU CAN DO, IS DO A
LOT OF WORK.LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF
WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT
OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK.
LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF
WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK.
PUT YOURSELF ON
A DEADLINE. EVERY
WEEK, DO ONE PIECE
OF CREATIVE WORK.AN IDLE CREATIVE PROFESSIONAL IS THE ONE
IN HIS GRAVE.
IT IS ONLY BY
GOING THROUGH A
VOLUME OF WORK
THAT YOU WILL CLOSE
THAT GAP,
AND YOUR WORK
WILL BE
AS GOOD AS
YOUR AMBITIONS.
AND I TOOK
LOOOOOOOOOONGER
TO FIGURE OUT HOW
TO DO THIS, THAN
ANYONE I’VE EVER MET.
IT’S GONNA TAKE
________A WHILE.
IT’S NORMAL TO TAKE
_________A WHILE.
YOU’VE JUST
GOT TO
FIGHT YOUR
WAY THROUGH.― IRA GLASS
( AMERICAN NOVELIST AND CREATIVE SPEAKER)
IN SHORT
WITHOUT PROPER PRACTICE AND PASSION,
YOU CAN’T EVEN HAVE GREAT SEX.
THEN HOW CAN YOU EXPECT TO DO GREAT
CREATIVE WORK WITHOUT THEM?
PROBLEM 2
THE OPTION PANIC SYNDROME
OFTEN WE ARE FRUSTATED WHEN ASKED TO
MAKE CHANGES AND OPTIONS
WHY?
WE ARE
BORED TO CREATE
OPTIONS AS WE SEE
THEM AS PROBLEMS.
WE NEED TO START
LOOKING AT THEM
AS OPPORTUNITIES
TO EXPRESS
CREATIVELY.
THE CHALLENGE IS
NOT TO CREATE A
PIECE OF CREATIVE
WORK THAT YOUR
CLIENT BUYS.
THE CHALLENGE IS
TO CREATE A PIECE OF
WORK THAT YOU LOVE,
AND YOUR CLIENT
BUYS.
NEXT TIME, LET’S
TRY TO TACKLE
REQUESTS FOR
CHANGES AND OPTIONS
WITH A SMILE.
PROBLEM 3
DEAF AND DUMB CREATIVE PROFESSIONALS
WHO?WE NEED TO MAKE SURE, NOT US!
LET’S LISTEN TO
UNDERSTAND, AND
NOT ALWAYS TO
ANSWER.
LET’S LISTEN TO
UNDERSTAND, AND
NOT ALWAYS TO
ARGUE.
LET’S SPEAK TO
PROVE OUR POINT,
AND NOT TO ARGUE.
LET’S SPEAK TO
PROVE OUR POINT,
AND NOT TO YELL AT
OTHERS.
LET’S SPEAK TO
EDUCATE OTHERS
WITH CREATIVE
WORK, NOT TO LAUGH
AT THEIR MISTAKES.
LET’S LISTEN AND
SPEAK WITH REPSECT,
TO THE ONES WHO
GIVE US WORK.CLIENT SERVICING /ACCOUNT MANAGERS/
CREATIVE HEADS/AND ALL THOSE WHO COME
TO US FOR CREATIVE CONTENT.
PROBLEM 4
COMPARISON
STOP BEING PARENTS,
STOP COMPARING LIKE THEM.
HOW?
EVERYONE HAS
THEIR OWN PATH
TO WALK...
DO NOT COMPARE YOURS TO
SOMEONE ELSE’S!
LET’S GET
INSPIRED BY
OTHERS
AND THEIR WORK.WITHOUT COPYING OR COMPARING
IT WITH OUR OWN.
PROBLEM 5
LACK OF CONFIDENCE
YOU ARE AWESOME BECAUSE YOU CHOOSE
TO BE A CREATIVE PROFESSIONAL!
NOW BELIEVE IN YOUR AWESOMENESS!
HOW?
BELIEVE IN
YOURSELF.
MORE THAN THAT,
BELIEVE IN
YOUR WORK. AND KNOW HOW TO SPEAK FOR IT, FIGHT FOR IT.
KILL YOUR
DOUBTS,
BEFORE THEY KILL
YOU.
DON’T BE SCARED TO BE BOLD AND TRY OUT NEW THINGS.
PROBLEM 6
LACK OF PASSION
LET’S NOT BE GREEDY.
HARD WORK WILL GIVE US MORE THAN
WHAT WE EXPECT.
HOW?
WHY ARE
YOU A CREATIVE
PROFESSIONAL?
FOR MONEY OR LOVE?
BE CLEAR ABOUT IT AND CHOOSE THE RIGHT PATH.
PROBLEM 7
MOVE YOUR BUM
LET’S NOT STICK
TO ONE THING
HOW?
DO GREAT WORK
BY CONTINUING
WORK ON IT. DON’T
WAIT TILL YOU
FEEL PERFECT.ROME, AFTER ALL, WAS NOT BUILT IN A DAY!
PROBLEM 8
TIMELESS SOULS
WE COMPLAIN ABOUT LACK OF TIME
HOW – WHO - WHY?
BURN YOUR MIDNIGHT OIL
BEFORE IT’S TOO LATE.
SOME DAY YOU WILL GET
MARRIED, HAVE KIDS, AND
THE TIME YOU HAVE TODAY
WILL FEEL LIKE A LOT!
IF YOU DON’T HAVE TIME...STOP WATCHING TV
START READING AND WRITING WHILE YOU TRAVEL
THINK WHILE YOU’RE IN THE WASHROOM
STOP BEING ON THE PHONE WHILE WORKING
STOP BEING ON SOCIAL MEDIA WHILE YOU WORK
KEEP YOUR LOVE LIFE OUT OF YOUR WORK
LEARN TO SLEEP LESS (YOU WILL GET ENOUGH TIME TO SLEEP,
INSIDE YOUR COFFIN)
STOP WASTING TIME BEING BORED
?
YOU’RE PROBABLY
THINKING THAT THIS
IS ALL GOOD TO HEAR,
BUT IMPOSSIBLE IN
YOUR AGENCY!
SO WELL, LET’S
TRY THIS.
LET’S MOVE BIT BY BIT
BUT LET’S GET WHERE
WE WANT TO.
YOU THINK YOUR
CLIENTS WANT AND
APPROVE
SHITTY WORK?
THEN LET’S . . . .
LET’S SAY YOU WORK
ON 5 CREATIVE PIECES IN A
DAY, EXACTLY HOW YOUR
CLIENTS WANT YOU TO.
THEN DO 1 CREATIVE PIECE
FOR YOU, LIKE YOU WANT.
TRY TO BE A
LIVING CREATIVE
PROFESSIONAL
FOR AT LEAST ONE TIME IN
A DAY.
REMEMBER, THIS IS YOUR DUTY
AS A CREATIVE PROFESSIONAL
NOW YOU’RE PROBABLY
WONDERING IF YOU
NEEDED TO READ THIS
INSPIRATIONAL WRITE-UP.
HONESTLY, YOU DID.
YOU NEEDED IT, SO YOU COULD
REMIND YOURSELF TO ENJOY LIFE
AS A CREATIVE PROFESSIONAL!
SO, LET’S DO JUST THAT!
LET’S GET DRUNK
LET’S GET LAID
LET’S PARTY HARD
LET’S BREAK DRESS CODES
LET’S GET HIGH
LET’S BE CRAZY AND MAD.
HAVING SAID THAT, LET’S NOW
GET OUR
ASSBACK TO WORK!
THANK YOU.
Presentation compiled and
conducted by: Sebin Simon
Note: The copyrights to images and
quotes used in this presentation lie with
their respective owners/creators and
Ethinos claims/holds no rights to the
same.
THANK YOU.
FROM THE ARCHIVES
Snapshot of Digital India - September 2014
Design – The Good, The Bad, The Ugly
A Beginner’s Guide to SEO
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