Embed Size (px)
Citation preview
Gailey Solutions Tame The Data Deluge
Copyright: www.GaileySolutions.weebly.com
LinkedIn - Strategy and Implementation Training.
"Branding yourself with LinkedIn.”
Use LinkedIn to build your Personal and Business Brand, targeting the “BIG DATA
COMMUNITY”
Gailey SolutionsTame The Data Deluge
Copyright: www.GaileySolutions.weebly.com
Who: Peter Gailey - Gailey Solutions
What: LinkedIn Workshop - Branding yourself and your skills
When: Wednesday 2-4-15 @ 6:00 – 8:00 PM
Where: DFW - BIG DATA Meet-Up Group
Why: This session is a High level presentation as to how to use LinkedIn as a tool to build your Personal and Business Brand.
Gailey Solutions LinkedIn - Strategy and Implementation Training.
"Branding yourself and your skills within social media.”
Tame The Data Deluge
Copyright: www.GaileySolutions.weebly.com
This is a High level presentation as to how to use LinkedIn as a tool to build your Personal and Business Brand within the “BIG DATA COMMUNITY”.
•Big Data practitioners have specific skills and are difficult to find. •Projects are finite. Industries are specific. •Projects within individual industries require industry specific skills.
•How do you find your next Project assignment?? •How do you create and communicate messaging that highlights your specific skills?
•Create a BRAND. Use social tools (LinkedIn and others.) to communicate your brand. LinkedIn, Facebook, Twitter, a Blog, a Webpage.
Where do you promote your BRAND??Do you want to be here in the crowd?
YOU ARE
HERE
OR - Do you want to be found?
GET FOCUSED!!!
• Create your personal tagline (Brand)• Be Focused - Consistent• Create your 30 second elevator pitch• Emphasize your “RELEVANT” skills• Explain your experience (Resume)• Distinguish yourself from the crowd• How will you help them?• It is not about you! It is about them!
BIG DATA - KEY WORDS
BIG DATA - KEY WORDS!!!
LINKEDIN STRATEGY
Get connected– Be able to be found (Key Words!!) – Previous employment – Education – Websites – LinkedIn Business Page– Recent activity – Status – Groups and Associations – Additional applications
LINKEDIN STRATEGY
– Complete your Profile– Invite your Network– Add a Photo (It’s about the Relationship)– Join Groups– Jazz up your Summary (Contact
information)– Applications
• Slide Share NOTE: This presentation is loaded into Slideshare on my LinkedIn Profile
• Events• File Share
LinkedIn Tactics
• Profile – Project yourself as to what you want!• Connections• Job Board• Set up Search Agents• Tracking• Introductions – Informational Interviews• People @ Companies• LinkedIn is all about NETWORKING! That is why
everyone uses LinkedIn!!
Gailey SolutionsTame The Data Deluge
Copyright: www.GaileySolutions.webely.com
Peter GaileyGailey Solutions
214-336-1286
http://www.linkedin.com/in/petergaileyWWW.GaileySolutions.weebly.com
[email protected]://www.facebook.com/PersonalInformationManagementCoach
http://twitter.com/#PIMCoachhttp://www.youtube.com/user/PIMCoach
http://pinterest.com/pgailey/
Social Marketing Content Strategy
ContentDepth
Frequency of Interaction
Website
Email Marketing
High
HighLow
Low
How to build and propagate “BRAND YOU” to generate
NEW BUSINESS
References
Repeat Business
Word of Mouth
News Letter
BLOG
FacebookPersonalBusiness
BRAND YOU
What's So Social About Social Media? How Social Are You?
CALL TO ACTION!!!!!
• Shore up your resume• Focus on what you WANT TO DO!• BRAND Yourself!• Create valuable CONTENT – BIG DATA• Update your LINKEDIN PROFILE• Share your content on LinkedIn • Connect with ME, and all in the BIG DATA
community (The Meet-Up Group)
Social Networks – Where do you BRAND??LinkedIn, Facebook, Twitter, BLOG,
Pinterest, Personal Website
YOU ARE
HERE
CONNECTIONS - DO YOU THINK THIS WOULD BE A GOOD START??
How about here???
IS this really how you want to project your Brand?
DO YOU THINK THIS IS A GOOD IDEA???
Gailey Solutions
BIG DATA!! • IT STAFFING • IT Assessments
• IT Training
http://www.linkedin.com/in/petergailey http://www.linkedin.com/in/bethlahaie
Quick Personal Website
http://branded.me
•Check out http://branded.me when you have a minute. It's a really cool platform to create personal websites, and it's free.
* The process is automated and takes seconds by converting your LinkedIn page to a website. • See this example - http://mike-short.branded.me
Gailey SolutionsTame The Data Deluge
Copyright: www.GaileySolutions.weebly.com
Peter Gailey
Gailey Solutions214-336-1286
WWW.GaileySolutions.weebly.com
http://www.linkedin.com/in/[email protected]
http://www.facebook.com/PersonalInformationManagementCoachhttp://twitter.com/#PIMCoach
http://www.youtube.com/user/PIMCoachhttp://pinterest.com/pgailey/
