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Lead
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ion:
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Turning Data Into Dollars:
Content Marketing
Google & Facebook Advertising
Search Engine Optimization
Website/CMS
Social Media
Reviews & Reputation
Maps & Local Directories
The Complete Digital Marketing Solution for ContractorsPartner with Surefire Social to drive traffic & leads to your business
Jeff WhiteCertified Marketing Coach,Surefire Social
Tim MuschDirector of Business
Development, MarketSharp
Today’s Hosts
Lead
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Lead
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Do You Think You and Your Staff Can Get 10% Better At Your Sales and Marketing
Effectiveness?
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Grow Your Business This Year By 61%
While...
Only Getting 10% Better At What You Do!
Lead
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ks Today’s Free Resources…
www.marketsharp.com/resources
Lead
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Lea
ks Who Is This Man?
Lead
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“The Times They
Are a-Changin”
Bob Dylan - 1964
Lead
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Lead
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Lead
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Research Online,Gather Info
Web Inquiry,Inbound/Outbound Call, Shows/Events
Further Online Research, Sales
PresentationSales Presentation,
Lead Nurturing
Job Management, Production,
Service,Repeat/Referral
Customer Feedback, Online Reviews,
Social Media, etc.
Lead
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ks Your Job… Simplified!
Lead
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“Build a better mousetrap and the world will beat a path to your door”
...Ralph Waldo Emerson
Lead
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ks Good Advice!
“…the best way to put distance between you and the crowd, is to do an outstanding job with information (data). How you gather, manage,and use informationwill determine whether you win or lose.“
- Bill Gates
Lead
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Lead
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Lea
ks “Gentlemen, This is a Football!”
Vince LombardiCoach - Green Bay Packers1958-67
Properly Inflated
The Basics!
Lead
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YourMarketing/Sales
Process
The Lead
GeneratingInquiries
The Call
Lead Warming
ThePresentation
Follow-upLead
Nurturing
Repeat and
ReferralStrategies
The Marketing/Sales Process
Lead
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6 S
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Lead
Con
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ion:
6 S
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The Lead(generating inquiries)
The Call(inbound/outbound)
Lead Warming(pre-approach activities)
Presentation Skills
SystematicLead Follow-up
(lead nurturing, asset recovery)
Repeat/Referral Strategies
(customer replication, online reviews, etc.)
Your Marketing/Sales Process
The Lead
Killer USPProximity Marketing
Web Strategies(get some help)
MediaShows/Events
Lead
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What’s Your USP?
Do You Really Have One?
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Lead
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“You’ve got to start with the customer experience and work back tothe technology…not the otherway around.”
- Steve Jobs
Lead
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ks Great Brainstorming Tool!
www.marketsharp.com/resources
Lead
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The Purple Cow
Author: Seth Godin
Lead
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Lead
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MORE Than a Website…Get Some Help!
Lead
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❑ Business Digital Footprint
❑ Micro Moments
❑ What does Google want?
More Than a Website
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❑ Do I have quality traffic?
❑ How well is traffic converting?
❑ What sources convert best?
Evaluating Top of Funnel
Lead
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Peel the onion
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❑ Sources of traffic
❑ Sticky website
❑ Conversions
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❑ Digital Footprint Grade = A+
❑ High Quality Traffic
❑ Easy Conversions
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❑ UTM Tracking
❑ “Google URL Builder”mywebsite.com/?utm_source=google-my-business
WANT HELP? Send an email to [email protected] for help using the Google URL builder and our services
Lead
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ks Shows and Events
Touch AnywhereTo Enter
Lead
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New Siding New Windows
New Roof New Kitchen
Should You Be Our Lucky Winner,Which of the Following Would You Select…
Shows and Events
Lead
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Lead
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The Lead(generating inquiries)
The Call(inbound/outbound)
Lead Warming(pre-approach activities)
Presentation Skills
SystematicLead Follow-up
(lead nurturing, asset recovery)
Repeat/Referral Strategies
(customer replication, online reviews, etc.)
The CallImprove Response Time
(huge)
Call Analytics
Training and Scripting
Your Marketing/Sales Process
Lead
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Lead
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Lead
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Lead
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❑ How Many Calls?
❑ Mobile-friendly?
❑ Call Sources?
Lead
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The Lead(generating inquiries)
The Call(inbound/outbound)
Lead Warming(pre-approach activities)
Presentation Skills
SystematicLead Follow-up
(lead nurturing, asset recovery)
Repeat/Referral Strategies
(customer replication, online reviews, etc.)
Lead Warming
First Impressions Matter
Social Proof
Email Communication
Your Marketing/Sales Process
Lead
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6 S
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Lea
ks Lead Warming
Lead
Con
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ion:
6 S
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The Lead(generating inquiries)
The Call(inbound/outbound)
Lead Warming(pre-approach activities)
Presentation Skills
SystematicLead Follow-up
(lead nurturing, asset recovery)
Repeat/Referral Strategies
(customer replication, online reviews, etc.)
The Presentation
Ongoing Sales Training
Implement Technology into Presentations
Your Marketing/Sales Process
Lead
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Lead
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ion:
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The Lead(generating inquiries)
The Call(inbound/outbound)
Lead Warming(pre-approach activities)
Presentation Skills
SystematicLead Follow-up
(lead nurturing, asset recovery)
Repeat/Referral Strategies
(customer replication, online reviews, etc.) Lead Follow-up
The 60% Rule
Enable Purchase on THEIR Time
Lead Nurturing
Asset Recovery
Your Marketing/Sales Process
Lead
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ks The Conversion Potential of Your Leads(10 Leads)
30% (now) + 42% (later) = 72% Conversion Potential!
Buy Now
3
Don’t Buy Now
7
4.2
2.8
Lead
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Lead Nurturing
Now BuyersFuture Buyers
(60% of Unsold Leads)
Lead
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Lead
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The Lead(generating inquiries)
The Call(inbound/outbound)
Lead Warming(pre-approach activities)
The Presentation
SystematicLead Follow-up
(lead nurturing, asset recovery)
Repeat/Referral Strategies
(customer replication, online reviews, etc.) Repeat/Referral
Remarkable
Client Feedback
Online Reviews
Proactive Repeat and Referral Activities
Your Marketing/Sales Process
Lead
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Lead
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ks A Lesson In KnowingYour Numbers...
UPS trucks drove 2.5 billion miles last year, but the company says it’s research found by doing ONE THING saved driving 28,541,472 million miles, and three million gallons of fuel.
Any Idea What It Is?
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KPI’s(Key Performance Indicators)
Lead
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Grow Your Business This Year By 61%
While...
Only Getting 10% Better At What You Do!
Lead
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Great Brainstorming & Motivation Tool!
The Compounding Effect of Microgains!
Lead
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Lead
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ks Additional Resource...
www.marketsharp.com/resources
Lead
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How To Put ItAll Together?
Lead
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❑ Business Digital Footprint
❑ Micro Moments
❑ What does Google want?
More Than a Website
Lead
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❑ Choose the right partners
❑ Understand skillsets you need
❑ Gather, manage, use data
More Than a Website
Lead
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ks Digital Dashboard
Lead
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❑ Funnel Visibility
❑ Integrated Systems
❑ Gather, Manage, Use Data
❑ Make Better Decisions
Lead
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According to Michael Gerber (best selling author of The E-Myth)…
“In order for any business to succeed, it must first become a system,so that the business functionsexactly the same way everytime… down to the verylast detail.”
Lead
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www.marketsharp.com
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What To Do Next...
Lead
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ks Brainstorm Meeting…
www.marketsharp.com/resources
Lead
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ks To Sum Up…
Realize That The Times Are ALWAYS Changing (keep up)!
Understand That Your Data = Your Dollars
Never Forget“The Basics”
of the Business
Remember “The Customer Experience” is at the Core
of Your Success
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Reality Thinking…
If You Do What You’ve Always Done…
You’ll Get What You’ve Always Got!
Less Than
Are you interested in getting a website & local search visibility checkup or a copy of this presentation?
Call 703-788-6730
or
Lead
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Lead
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Turning Data Into Dollars:
