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@DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
The brain & videostories
@DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
PrimalEmotionalRational
Decisions
Karen Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
Emotional campaigns are more likely to
generate sales than non-emotional
campaigns<Pringle & Field>
70% of viewers who experienced an intense
emotional response to an ad were very likely to buy
the product<UnRuly ShareRank™>
Videos that elicit strong emotions are twice as
likely to be shared than those that elicit a week
emotional response<Viral Marketing: The Science of Sharing>
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlonde