Julian DavidCEO, techUK

Vice President, DIGITALEUROPE

• SME cross-border trade online in the EU grew four times that of traditional firms 2010-2014

• ICT businesses and the internet have contributed over half of recent productivity growth in Europe

• 40 European unicorns, 13 alone in 2014

Size of the prize: a Digital Single Market for SMEs

1. Cutting redtape: more SME-friendly regulatory regimes2. Making new rules clear and simple to comply with3. Creating a one-stop shop – registering once, not 28

times4. Increasing cross-border trade by embracing

ecommerce5. Creating a policy environment for ‘scale-ups’ across

Europe

Helping digital technology SMEs in Europe

• The Digital Single Market is a huge opportunity for SMEs, opening up access to 500 million consumers

• Digital Single Market proposals should be considered in light of their impact on SMEs, including new rules on VAT, cross-border trade, data protection and platforms

• Enabling a digital economy ecosystem where large players and SMEs continue to grow together

Getting the Digital Single Market right for SMEs

• Launched in March 2015: Creating a Digital Single Market for Jobs and Inclusive Growth

• Adopted by 28 National Trade Associations across Europe

Eight principles to guide the Digital Single Market