DIGITAL STRATEGYJethro – Your Web, Cloud and Technology Specialists

•Why is a Digital Strategy critical to your business success?

Competition Analysis

Technology Audit

Online Marketing

Brand Management

Measurement & KPIs

Process Improvement

SOME QUESTIONS

•Does your

mechanic help you with your

accounting?

•Would you ask your

doctor to fix your

car?

•Why would you

assume you know more about

technology than a tech specialist?

•You invest in your business with

education, ongoing learning,

professional development, trade

seminars and peer review

•You have yearsof experience in your field

•How many hours did you spend

learning about cloud technologyin the last 12 months?

•When was the last

technologyseminar you attended?

•We are

professionalgeeks

WHAT IS A DIGITAL STRATEGY?

•So you have a

business plan

•And a budget

WHAT IS A DIGITAL STRATEGY?

•You might even have a marketing plan

BUT…

•Do you have a digital strategy?

ELEMENTS MIGHT INCLUDE

•Technology road map

•Software dependencies

•Cloud migration plan

•Online presence

ELEMENTS MIGHT INCLUDE

•Devices and access Security

•Disaster Recovery (DR) and Business

Continuity Plans (BCP)

WHAT A DIGITAL STRATEGY DOES

• It aligns your technology needs

with your business plans

• It informs your investment

• It guides your web marketing

WHAT A DIGITAL STRATEGY DOES

• It schedules your changemanagement

• It drives efficiency and

productivity

WIKIPEDIA DEFINITION

•… is the process of specifying an organisation's vision, goals, opportunities and related activities in order to

maximize the business benefits of digital initiatives to the organisation

WHAT HAPPENS TO BUSINESSES WITHOUT A STRATEGY?

•A failure to plan is a plan to

fail•Inefficient businesses

lose to their more efficient competitors

CAN YOUR BUSINESS AFFORD?

•Missed sales and opportunities

•Negative feedback – people talk about your business in social media

•Wasted money

COMMON MISTAKES OF DIY

•Buying unsuitable equipment on “special”

• Incorrect licensing of software

•Making the assumption the cloud is free

•Untested backups, DR and BCP

•Leaving it to untrained Gen Y staff

• Inappropriate use of social media for business

JETHRO EMPLOYS PROFESSIONALS WHO SPECIALISE IN

•Business architecture and digital strategy

•Web development and design

•SEO (Search Engine Optimisation)

•SEM (Search Engine Marketing)

•SMM (Social Media Management)

JETHRO EMPLOYS PROFESSIONALS WHO SPECIALISE IN

•Reputation and Brand Management

•Photography and Graphic Design

•Sys Admins and Database Experts

•Office Productivity Gurus

•Writing and Content Development

OUTSOURCE YOUR TECH

• It costs less to buy right first then to fix after

•Our goal is to improve your business results

•We help you take advantage of changes

•We provide plans & tracking of results

QUESTIONS TO ASK YOURSELF

•Does my business Invest in Technology or only spend money when it has to?

•Are my competitors using technology better than me?

•How do I gain the edge?

QUESTIONS TO ASK YOURSELF

•Does my business have a BYOD (bring

your own device) managementplan?

•Do I want better margins? Am I seeing

productivity gains from the cloud? …my competitors are….

OBLIGATION FREE AUDIT

•We conduct an audit across multiple business points and rate the business for the absence or presence and application of these areas.

•We then sit with the business owner and discuss the results.*Our time to conduct this audit and sit with the business owner and discuss the results is usually

charged at $165 per hour. A typical audit can take 4-8 hours to conduct. (Depending on size

of business, number of staff, locations and business activities)

DIGITAL STRATEGYJethro – Your Web, Cloud and Technology Specialists