1. Investment Pitching InformationOctober 2014

2. Who is ICT Geelong? Advocacy body of the IT industry in the Geelong Region. Our members and sponsors include IT businesses, tertiaryeducation institutions and government. 3. Background of the The I.T. Invention Test I.T. innovation, entrepreneurship and commercialisation a key partof ICT Geelongs Charter. Inaugural competition held in 2010. 4. Sponsors and Supporters 5. What is The $50,000 I.T. Invention Test? An investment pitching competition. Commercialisation of I.T.-based ideas, early stage projects andstart-ups. Provide pathways to commercialise projects. Very flexible eligibility incorporates I.T. as a key part of thesolution. 6. What is The $50,000 I.T. Invention Test? Software (and SAS) Systems Applications Product or service Web Mobile Communications Social media Research (with commercial application) 7. What is The $50,000 I.T. Invention Test? Categories for The $50,000 I.T. Invention Test for 2014 Best Overall Pitch Best RFID Technology Pitch Best Geelong (G21 Region) Industry Pitch Accepting submissions nationally across the first 2 categories. 8. Who can enter? Any Australian individual, team or small-to-medium business. Australian small-to-medium businesses; Have an ABN; Generate less than $5 million p.a. in sales, and; employ no more than 50 full-time equivalent employees. 9. Who can enter? I.T. ideas, early stage projects and start-ups (ie can be pre-revenue orpre-launch). Projects that have been commercially launched for less than12 months (or yet to launch). Achieved less than $100,000 in sales. Have received less than a total of $100,000 of venture capital or non-venturecapital sources (e.g. government grants) to help commercialisethe project. Note: we will accept projects that have received more than$100,000 in R&D funding. Own or have the right to use the intellectual propertydeveloped. 10. Who can enter? Not won or been placed in a competition of a similar nature forthe project. Accepting entries nationally. 11. How to make a submission? STAGE 1 Go to www.itinventiontest.com.au STAGE 2 Review this Competition Details presentation and video. STAGE 3 Complete the Investment Submission Template. STAGE 4 Sign the Non-Disclosure Agreement. STAGE 5 send to craigh@sedadvisory.com by 5:00 pm Thursday2nd October. All information is available on the website. 12. Other details Submissions MUST be completed on the Investment SubmissionTemplate. Around 1,500 words. Top 10 entrants invited to day Investment Pitching Education onthe Friday 10th October in Geelong. Top 10 invited to pitch for 8 minutes + 7 minute questions fromexpert judging panel on the Thursday 16th October in Geelong. 13. Key DatesDate Activity5pm Thursday 2nd October Final Date for SubmissionsMonday 6th October Submissions shortlisted to Top 10Friday 10th October day Investment Pitching Education (for Top 10)(Geelong)Thursday 16th October Investment Pitching Day (Geelong)Monday 20th October Winners AnnouncedInnovation Workshop led by Steve Blank / JerryEngel (Melbourne) 14. The Judging Panel ICT Geelong HeadStart Accelerator Australian Sports Technologies Network RFID Technologies 15. Prizes Top 10 Submissions Exclusive invite to Innovation Workshop led by Steve Blank / Jerry Engel,Melbourne (20th October in Melbourne) Opportunity to apply to be one of five residents in the October intake of theHeadStart Accelerator www.headstartaccelerator.com.au (minimum 3 monthadvice / mentoring) Pitching Education (10th October in Geelong). Comprehensive feedback Winner (first) The $50,000 I.T. Invention Test Overall Winner Award (2014). $10,000 cash prize. 16. Prizes Best RFID Technology Pitch $5,000 cash prize Exclusive access to the HealthRFID executives to assist withcommercialisation and growth of the start-up. Note: Submissions need to be at minimum a prototype and ideally have afirst customer (but not mandatory). The RFID technology may have anapplication across any industry sector. Best Geelong Industry (G21 region) Pitch $5,000 cash prize. 17. Prizes Other Prizes Details. Submissions may win multiple categories. HeadStart Accelerator. Sports Tech and IT-based Accelerator Program Up to 5 residents invited into October round (Non-investment round). 3 month minimum mentoring program in Geelong Unmatched access to networks across sports technology industry. Residents will need to commit time in Geelong. Tick box in application. 18. Prizes ASTN Sports Technologies Investment Pitching Competition. Digital, IT and wearables innovations relating to sports are encouragedto also enter for prizes in the ASTN Sports Tech Pitching Competition. See www.astn.com.au Tick box in application. 19. Investment Submissions advice for entrants Looking for the best commercial potential. Projects . . . Potentially disruptive technologies High level of innovation Competitive advantage Impact on global markets Plans . . . Articulate Clear target market (and how to sell to them) Based on a scalable business model Well considered financial projections Strong chance of commercial success 20. Investment Submissions advice for entrants Assessment Elevator pitch 10% Project Description 10% Market Opportunity 20% Target Market 17.5% Business Model 15% Financials 15% IP / Proprietary Knowledge 12.5% 21. Investment Submissions advice for entrants Themes / Tips from last years submissions 1. What problem are you solving? Why is the solution valuable? Why will the target market buy your solution? Why is it different? 2. Address each topic! Template clearly explains what we want to know. Make an articulate response to the question. 22. Investment Submissions advice for entrants 3. Identify and quantify the target market Who will buy the product / service? Quantify the size of the industry and / or target market? Do your research! Has it been done before? 4. How would the business operate (business model) How are products / services delivered? Key functions of the business / how would it work? 5. Use visuals (if you have them to accompany submission) Pictures, diagrams, charts. 3 min video clips. 23. Investment Submissions advice for entrants 6. Dont get over technical Limited words Focus is on commercial outcomes Audience is angel investors and commercialisation experts 7. More tips available on video at www.itinventiontest.com.au 24. Go to the website for all details . . . Good Luck!www.itinventiontest.com.au