Adrian

Pica

- Startup Weekend Global Facilitator

- Central European Startup Awards

- Founder at Obli.co

- Techpeaks Accelerator Trento

- Working Capital - Rome

- Startup Scout – inventures.eu

- Mentor at Spherik Accelerator - Cluj

What is a

STARTUP?

STARTUP=

A cool name fora regular company

STARTUPIs not an “IMM”

Difference between:

Supermarket, Restaurant, Factory

and

Evernote, Runkeeper, Instagram

Clear roadmap, planning vs experiment, pivot

Scalability

Monetization

What is an

ENTREPRENEUR?

…. the people who are crazy enough to think they can change the world, are the

ones who do.

1997

Traits of an entrepreneur

Vision

Rulebreaking

Optimism

Persistence

Passion

Entrepreneurship is a mindset.

The 5 dollar

challenge

What would you do

with 5 dollars

and 2 hours?

Reframe the problem.Challenge assumptions.

The 5 dollars

is a limitation.

2 hours is the value.

First teamInflate tiresfor a few $

Instead of abusiness plan,

they experimented,learned and iterated.

Sounds familiar?

Second team.Saturday evening

Restaurantreservations

Best teamChallenged allassumptions.

Made 650$

Idea stage

Value proposition

Elevator pitch.

You need to

understand the problem!

“5 whys technique”

Customer discovery interviews.

GET OUT OF THE BUILDING!

What product to hire for a job?

The Milkshake case.

Frequency is the key

Problem/Solution fit

Build an MVP

Explainer Video

Landing page

Wizard of Oz

Concierge

Piecemeal

Crowdfunding

Single feature MVP

Product/market fit

Test business model,pricing strategy

Market validation through retention

B2B, B2C

Type of Market

Growth

VC moneyPress

Start Hiring

MATE RIMAC

RIMAC AUTOMOBILI – CONCEPT ONE

“We regret the things we don’t do more than the

things we do”- Mark Twain

Adrian Pica

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@adrianpica

www.linkedin.com/in/adrianpica