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INFOCOM 2014 - Social Media Report
Facebook Analysis
03.11.14 – 08.12.14
Page Likes
Parameter 03/11/2014 08/12/14 Growth Likes 526 5380 4854
The Facebook page, which was dormant till 3rd November, saw an upward hike since then.
‘Page Likes’ continued to increase steadily.
Page Likes
Organic Likes Page Likes
323 4531
Facebook Analysis
03.11.14 – 08.12.14
Page Demographics
Male-Female ratio on the page is 76 - 24
18-24 is the largest age group on the page, with 42% of the page audience
25 - 34 is the second largest age group, with 29% of the page audience
Post Reach The number of people who saw posts from the page
Paid reach was highest on 1st Dec – 8, 564
Organic reach was highest on 8th Dec – 1, 732
Impressions
The number of times people who saw posts from the page
A total of 199.1k users saw posts from the page 315.6k times
Impressions was highest on 30th Nov – 1st Dec – 22, 500
30th November Posts
Post 1 – What to expect at Infocom
Post 2 – Countdown
Post 3 – Food for Thought
Post 4 – Startup Mantra
Post 5 – Super Speaker – Shashi Tharoor
Post 6 – Partner Appreciation – KPMG
Post 7 – Risk Takers - Dilafrose Qazi
1st December Posts
Post 1 – What to expect at Infocom
Post 2 – Partner Appreciation – Merlin Group
Post 3 – Countdown
Post 4 – Food for Thought
Post 5 – Infocus
Post 6 – Infocom Paper Ad
Post 7 – Know Your Speakers
Post 8 – Startup Mantra
Content Breakdown Post content & how it was received by the audience
A total of 192 posts were made, of which 175 were photos, 17 were links
Male-Female ratio when it comes to sharing of the content is 69 - 31
Top 10 posts The posts have been identified based on their reach
Date Post Reach
18.11.14 Infocom Event Creation 34.9k
04.11.14 Cover Photo 11.7k
05.12.14 During Event – Subrata Das 1.0k
25.11.14 IFLA Awards 732
06.12.14 During Event – Kiran Bedi 704
27.11.14 Kiran Bedi Paper Ad 511
05.12.14 During Event – Roy Zaltsman 503
19.11.14 Food for Thought 472
05.12.14 During Event – Roy Zaltsman 454
07.12.14 During Event – Sohini Moksha 441
Top 10 posts The posts have been identified based on their engagement
Date Post Engagement
05.11.14 Motivational Quote 28.79%
07.11.14 Hugo Barra 24.32%
04.12.14 During Event – Sunil Chainani 23.81%
07.11.14 Mark Zuckerberg 22.37%
26.11.14 Tweet A Question 22.22%
05.11.14 Motivational Quote 21.74%
08.11.14 Sachin and Binny Bansal 21.25%
06.12.14 During Event – SME Awards 20.90%
05.12.14 During Event – Lamp Lighting Ceremony 20.63%
09.11.14 Infocom Ad 20.43%
Twittter Analysis
01.11.12 – 08.12.14
Twitter analysis: Macro view
Followers
The follower count continued to increase over time
Tweet frequency chart: Nov - Dec
Users most replied to
Users most mentioned
Users most RTed
Most used hashtags
Demographic Analysis
Male-Female ratio for followers is 78 -22
Mentions & Retweets
A total of 420 tweets during the time period - 127 texts, 40 links, 253 photos
154 mentions during the time period
128 retweets during the time period
Engagement & Influence
Infocom’s influence remains at a strong 76% for the time period.
The engagement around Telegraph YOU varies between 80 & 40 during the month.
The average engagement was 40%.
Sentiment analysis
We tracked the hash tag #TakeThatRisk and deduced the fact that there was no negative sentiment online around the brand.
LinkedIn Activity
01.11.12 – 08.12.14
Linkedin Page Creation
We created a new page for Infocom 2014 as it was a user profile before. We continued operation on this page.
Communication
The primary communications done on LinkedIn
Communication
The primary communications done on LinkedIn
Communication
The primary communications done on LinkedIn
Timely Updates
The updates were frequent and on-time.
Key Takeaway -
In spite of regular updates the engagement quotient was pretty low compared to Facebook and Twitter because of the fact that Linkedin was built from scratch, organically.
Thus, it lacked followers and loyal brand advocates.
Facebook Snapshots
A good number of fans within a period of one month
Facebook Snapshots
We took the event live which got a great response from the followers
Twitter Snapshots
We collected a good number of brand advocates within the month on Twitter
