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Business PlanDo you really need?
“Would you tell me, please, which way I
ought to go from here?”
“That depends a good deal on where you
want to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you
go,” said the Cat.
Know Your Business
First.Clarifying the purpose and direction of your business is
most important than anything else.
Importance
of Business PlanWhy, What & How?
Why You Need
a Business Plan?
• Clarify Direction
• Develop Vision
• Attract Funding
• Attract Employees
• Manage Company
Clarify DirectionThe primary purpose of a business plan is to define what
the business is or what it intends to be over time.
Develop VisionBusinesses evolve and adapt over time, having vision for the future is
important to business growth. Vision should adjust with changing times.
Attract FundingA comprehensive business plan shows whether or not a
business has the potential to make a profit.
Building TeamTo build your core team, share your business plan with important
candidates to help convince them of the potential for the business.
Manage CompanyEstablish strategy and allocate resources according to
strategic priority.
• Clarify Direction
• Develop Vision
• Attract Funding
• Attract Employees
• Manage Company
What Should Include in
Business Plan?
• Executive Summary
• Company Overview
• Management Team
• Product or Service Description
• Market Overview
• Marketing Strategy
• Financial Information
• Implementation
• Controls and Measurements
• Plan for Scaling
• Appendix
Executive Summary
Executive Summary A. One Sentence Elevator Pitch
B. Problem You Are Solving
C. Solution You Are Offering
D. Target Market
E. Competition
F. Team
G. Financial Summary
H. Funding Requirement
I. Traction
J. Milestones
One Sentence Elevator Pitch
“My company, <Company Name>,
is developing a
<Product/Service> to help <Customer
Segment> to <do> to solve <Problem
it solve>.”
“My company, ShimBi Labs, is developing a Cloud
hosted Invoicing application to help SMB/SME to
generate and manage their invoicing in easiest and
simplest possible way. Saving time and allowing
them to focus on acquiring new business.”
What Problem You Are Solving?
What Solution You Are Offering?
Where Is Your Target Market?
Who Is Your Competition?
Team
Financial Summary
Funding Requirement
Traction
Milestones
Executive Summary A. One Sentence Elevator Pitch
B. Problem You Are Solving
C. Solution You Are Offering
D. Target Market
E. Competition
F. Team
G. Financial Summary
H. Funding Requirement
I. Traction
J. Milestones
Company Overview
Company Overview
A. Vision & Mission
B. Legal Structure And Ownership
C. Company History
D. Location
Vision and Mission
Legal Structure And Ownership
Company History
Location
Company Overview
A. Vision & Mission
B. Legal structure and ownership
C. Company History
D. Location
Management Team
Product/Service
Description
Market Overview
Marketing Strategy
Marketing Strategy
A. Positioning
B. Pricing
C. Promotion
D. Distribution
E. Strategic Alliances
Positioning
Pricing
Promotion
Distribution
Strategic Alliances
Marketing Strategy
A. Positioning
B. Pricing
C. Promotion
D. Distribution
E. Strategic Alliances
Financial Information
Financial Information
A. Sales Forecast
B. HR Expenditure
C. Cash Flow Statement
D. Use Of Fund
E. Balance Sheet
F. Profite And Loss Statment
G. Exit Plan
Sales Forecast
HR Expenditure
Cash Flow Statement
Use Of Fund
Balance Sheet
Profite And Loss Statment
Exit Plan
Financial Information
A. Sales Forecast
B. HR Expenditure
C. Cash Flow Statement
D. Use of Fund
E. Balance Sheet
F. Profit and Loss Statement
G. Exit Plan
Implementation
Controls and
Measurements
Plan for Scaling
Appendix
• Executive Summary
• Company Overview
• Management Team
• Product or Service Description
• Market Overview
• Marketing Strategy
• Financial Information
• Implementation
• Controls And Measurements
• Plan for Scaling
• Appendix
Keep It Short & Simple, Know Your Audience, Don’t be intimidated
A Few Must Follow Rules For Writing A
Business Plan
Questions?
Home Work
Executive Summary A. One Sentence Elevator Pitch
B. Problem You Are Solving
C. Solution You Are Offering
D. Target Market
E. Competition
F. Team
G. Financial Summary
H. Funding Requirement
I. Traction
J. Milestones
Thank You!Email: [email protected] | Twitter: @siddhud
