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IDEA VALIDATION
Sindhu Prabowo Dilaksono @jusjeruk
Bali Startup Camp 18-20 September 2015
HOW TO USE THE VALIDATION BOARD TO TEST YOUR STARTUP IDEA
The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.
SO MANY PRODUCTS FAIL BECAUSE THEY AREN’T SOLVING A PROBLEM THAT CUSTOMERS CARE ENOUGH ABOUT.
KEEP TRACK OF PIVOTS
PRODUCT= EXPERIMENT
PROGRESS= VALIDATED LEARNING
KEEP TRACK OF PIVOTS
STEP 1: DEFINE YOUR HYPOTHESIS
CUSTOMER
PROBLEM
CUSTOMER
PROBLEM
MUST BE SPECIFIC TO THE PERSON!
INCORRECT: “PEOPLE ARE NOT RECYCLING” IS NOT A PROBLEM SOMEONE HAS
CORRECT: • “FORGET THE DAY OF THE
WEEK FOR COLLECTION”
• CONFUSED HOW TO SORT PLASTICS
TWO SIMILAR BUT DIFFERENT PROBLEMS
SOLUTIONDO NOT DEFINE UNTIL THE PROBLEM VALIDATED
WHY? BECAUSE EVERY PROBLEM HAS MULTIPLE SOLUTIONS
CUSTOMER
PROBLEM
PRODUCT= EXPERIMENT
STEP 2: PLAN YOUR MVP
WHAT MUST WE LEARN?
• WHAT ARE THE CORE ASSUMPTIONS OF OUR BUSINESS?
• PRIORITIZE: WHICH ASSUMPTION IS THE RISKIEST?
CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION RISKIEST ASSUMPTION
CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST ASSUMPTION
WHAT DO WE BUILD TO TEST?
1. EXPLORATION DO CUSTOMER INTERVIEW
2. PITCH FIND SPECIFIC SOLUTION
3. CONCIERGE DELIVER CUSTOMER EXPECTATION
CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST ASSUMPTION
RIGHT METHOD
HOW DO WE MEASURE RESULT?
DECIDE ON THE WEAKEST OUTCOME YOU WILL ACCEPT AS VALIDATION/MINIMUM SUCCESS CRITERION
CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST ASSUMPTION
RIGHT METHOD
MINIMUM SUCCESS
AND GET OUT OF THE BUILDING!
PROGRESS= VALIDATED LEARNING
STEP 3: ANALYZE RESULTS
CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST ASSUMPTION
RIGHT METHOD
REMEMBER IF NOT VALIDATED, PIVOT THE HYPOTHESIS
CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST ASSUMPTION
RIGHT METHOD
DIFFERENT CUSTOMER
SAME PROBLEM
RISKIEST ASSUMPTION
2
“WHOEVER LEARNS THE FASTEST, WINS”
LARRY LENIHAN, FIRSTMARK CAPITAL
TOOLS TO SUCCESS
VALIDATION BOARD Customer Validation
LEAN CANVAS Product Validation
BUSINESS MODEL CANVAS Business Validation
SUMMARY
3 STAGES OF SUCCESS
STARTUP
STAY UP
SCALE UP
Customer Validation
Product Validation
Business Validation
Build MVP, Launch & Learn, Refine, Repeat.
THANK YOU!
Remember if your dreams don’t scare you, they’re not big enough
Follow me on Twitter @jusjeruk
Some of the materials in this presentation are based on and adapted from Lean Startup Machine workshop materials
