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Product Management Courses in SFwww.productschool.com
/productschool @ProdSchool /productschoolSF
Drew GorhamFounder, App Factory Author of forthcoming book “No Coding Necessary: How you can develop your app without learning to code and without a technical co-founder.”
How to outsource app development
First Principles
Ideas are a Multiplier of Execution
Before you launch, all you have are opinions.
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How to Build a Product as a Non-Technical Founder…
Learn to Code Find a Technical Co-Founder
Hire an Agency Hire a Freelancer
How to Build a Product as a Non-Technical Founder…
Learn to Code Find a Technical Co-Founder
Hire an Agency Hire a Freelancer
How to Build a Product as a Non-Technical Founder…
Learn to Code Find a Technical Co-Founder
Hire an Agency Hire a Freelancer
How to Build a Product as a Non-Technical Founder…
Learn to Code Find a Technical Co-Founder
Hire an Agency Hire a Freelancer
How to Build a Product as a Non-Technical Founder…
Learn to Code Find a Technical Co-Founder
Hire an Agency Hire a Freelancer
Learn to Code
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⌛6 months - 1 year
Find a Technical Co-founder
Hire an Agency
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$6k-20k/week
Hire a Freelancer
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$1k-2k/week
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Advantages of a Freelancer
•Affordable
•Abundant
•Pay as you go
•Hire immediately
•Experienced in solving your problem
Bay Area8.6M Population
Globe7.4B Population
How to Win at Outsourcing
1.
2.
How to Win at Outsourcing
1. Have a plan
How to Win at Outsourcing
1. Have a plan
2. Hire a rockstar
How to Win at Outsourcing
1. Have a plan
2. Hire a rockstar
Why Have a Plan?
• Save tens of thousands of dollars
• Entice good developers
• Maximize speed
• Clarify your vision
Start with Why
• (2 hours) Value Proposition Canvas
• (5 days) GV Design Sprint
• (2 weeks) Udacity - Product Design
Start with Why
Elevator Pitch
Elevator Pitch
• Pitch to 3 people
• Ask them to pitch back to you
Sketch It Out
• Start with a User Story
• Sketch wireframes with pen and paper
• iPhone Stencils: popapp.in/sketchpad/
• Balsamiq Wireframes
Get Inspired
Get Inspired
Product Spec• Elevator Pitch
• The purpose of the MVP
• Which platforms (iOS, Android, web)
• Any notifications?
• Explain each screen
• Hide an Easter Egg
How to Win at Outsourcing
1. Have a plan
2. Hire a rockstar
Hiring a Rockstar Developer
• No Newbies!
• Low hourly rate ≠ Cheaper
• Find someone who’s built similar apps
• Experience trumps Geography
Where To HireVettedNot Vetted
• Vetted Top 3% of Developers
• 2-week Risk-free Trial
• Simple Pricing (weekly, daily, hourly)
• Free Sales Engineer
So You Hired a Freelancer, What’s Next?
• Break project into 1-2 day milestones
• Track milestones in Trello
• Daily Standup Meetings (~5mins/day)
• Demo day 2x/week (Tuesday + Friday)
• Your job is to remove blockers
Summary• Have a Plan
• Understand The Why
• Elevator Pitch
• Sketch It Out
• Product Spec
• Hire a rockstar through Toptal
• Build Anything
