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How to Architect the Perfect Elevator Pitch
You’ve Been Given 30 Seconds to Describe Yourself
But What Do You Say?
You Really Only have 5-7 Seconds To Hook Someone
A Great Elevator Pitch Will Make You Stand Out From the
Crowd
A Little Bit About Me, The Story Architect.
Today’s Agenda
• Know Your Audience• Identify Their Problem• How Are You Unique• Getting Their Attention• Practicing Your Pitch
How We’ll Start
Write down how you would introduce yourself for 30 Seconds today?
-------------------------------------
Know Your Audience
Learn Who Your Real Customer Is
Who is Your Best Client Today?
Exercise: Write down who your customer(s) is(are):
Identify Their Problem
What is their Pain?
How Severe is That Pain?
What Causes Their Pain?
What is the Impact of The Problem?
Aware of Pain, Unaware of Problem
Aware of Problem, Unaware of Cause
Aware of Cause, Unaware of Solution
Aware of Solutions, Unaware of Providers
Aware of Providers, Unaware of Differentiators
Where Are They On a Pain Awareness Scale?
Exercise: Write down their problem, pain, cause, and
impact.
How Are You Unique?
How Do They Try To Solve The Pain Today?
How Do Competitors Solve It?
What Is Unique About the Way You Could Solve It?
What is Your Super Power?
Exercise: Write Down Your Unique Value Proposition.
Getting Their Attention
It All Starts With A Hook
A Hook Must Directly Connect to a Solution We are Primed to
See
Hook Idea 1 – Brand The Problem
Hook Idea 2 – Ask a Thought Provoking Question
Hook Idea 3 – Share A Shocking Statistic
Hook Idea 4 – Create a Unique Job Title
Exercise: Write Down A Hook
Final Exercise: Put Together Your Elevator Pitch:
HookCustomerProblem
Unique Value Proposition
Practice, Test, and Architect Your Story