How to build a Fast-Growing Business?

b y H a n d e G r o o tI n v e s t o r | F o u n d e r o f M E T R I X L A B | S h a r e h o l d e r - B o a r d M e m b e r o f M A C R O M I L L

My Formula for Growth

2014: MACROMILL & METRIXLAB merge

Leading Provider of Marketing An-alytics

$300 Mio Revs |1600 Employees26 Offices in Europe, U.S.A. & Asia

1. Timing is Everything2. It’s all about Execution: People,

Planning & Discipline3. Put Data at the Core & Act on it!4. Innovate & Productize5. Build a Culture of Responsibility,

Ambition & Servant Leadership6. Accelerate with M&A

My Formula for Growth

1. Timing is Everything

• Right Start: 1999, early Internet days …

• Right Trend: offline Surveys shifting to Online

• Right Deal: 2012 Acquisition of US based online MR leader MarketTools

• Talent is the only real Scarce Resource

• Planning: 3 Years Revs & Earnings Plan

• Discipline: Quarterly Review & Preview

• Find a Coach: to help you persevere, because you will get tired!

2. It’s All about ExecutionPeople, Planning & Discipline

• Understand every Process of your Business

• Automate to the Max • Collect Performance Data and

Make it available to the Organization

• Have Everybody Act on it!

3. Put Data at the Coreand act on it!

• 3M Corp. 30% Rule: “30% Revs must come from New Products introduced last 4 years”

• Organize internal “Innovation Awards”

• “Productize” your (Service) Offering

4. Innovate & Productize

• Responsibility: make people responsible, organize accordingly

• Ambition: stimulate goal setting• Be a Servant Leader!

5. Culture

• Optimize P&L – become “Best in Class”• Relative to peers: Premium

Pricing, Lower COGS; lower OPEX, Better (Information) Systems

• Guarantee Synergies/Profits to Target

• Get Stock at reduced/low Valuation

6. Accelerate with M&A

Take TIME for GROWTHEMPTY your agenda!

One final Piece of Advice …