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steve-jennings
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The 4 products that established MAXIM as the market leader
1991 1993 19951994Introduced Ergomax, the world’s 1st Creatine Monohydrate performance supplement.
Introduced the first nutrient dense energy bar that tasted like conventional confectionary.
Created and launched Europe’s 1st concentrated energy gel in flexible GUALA packs.
Introduced MAXIM Original, first world’s 1st neutral tasting high energy complex carbohydrate food and drink mix.
1992: Chris Boardman, Creatine, and the Barcelona Olympics
MAXIM formed part of the nutrition strategy of the British Olympic team, Barcelona 1992 and Atlanta 1996.