Grow as you go: lesson learned as a tech startupper

ROME 11-12 april 2014ROME 11-12 april 2014

Grow as you go: lesson learned as a tech startupperStamplay - @giuliano84

Giuliano Iacobelli

ROME 11-12 april 2014

@giuliano84

- GIULIANO IACOBELLI

This presentation uses GIFs.!if you want to fully enjoy it !

download the .key version here

BEFORE YOU START

http://goo.gl/MxNP51

http://goo.gl/MxNP51


@giuliano84


Software Engineer. 30yrs old. !Co-founder at Stamplay


@giuliano84


Software Engineer.. co-founder..

=!CTO right?


@giuliano84


not really..


@giuliano84


CTOCOO

SalesMarketingAnalytics

StrategyCFO


@giuliano84



@giuliano84


Startups are really hardand there is no secret ingredient to succeed


@giuliano84


Stamplay 1.0


@giuliano84


BUILD ALL THE THINGS


@giuliano84


LONG STORY SHORT?


@giuliano84


Built, shipped…… Trashed!


@giuliano84


MY STARTUPFACEBOOK

no matter how cool you feel..

TWITTER

LINKEDIN

INSTAGRAM


@giuliano84


Revenue

Traction

Learning

YOU ARE HERE

the sad truth


@giuliano84


LESSON LEARNED !

Incomplete knowledgeof the market

!

Develop as less software as you can before testing the market

!

Dont address multiple markets at the same time


@giuliano84


THEN A NEW EPIPHANY…


@giuliano84


A MEGA PLATFORM TO CREATE SOFTWARE!


@giuliano84



@giuliano84


LEARN EARLY,!LEARN OFTEN


@giuliano84


1 2 3 4 5

1 2 3 4

BUILD A PRODUCT RESPONSIBLY

©Spotify


@giuliano84


1. Demo video & interviews


@giuliano84


2. Fake product


@giuliano84


3. Landing page and some traffic


@giuliano84


A real MVP


@giuliano84


Users dont really act as you imagined


@giuliano84


Bug report coming after first release


@giuliano84


But we’re doing better and better(try it at https://editor.stamplay.com)

https://editor.stamplay.com


@giuliano84


WHAT IT TAKES


@giuliano84

• Positivity and happiness!• Transparency!• Never complain!• Be a “no ego” doer!• Make time to reflect!• Live smarter, not hard

SOLID VALUES

©BufferApp



@giuliano84


BUILD!KICKASS!

TEAM


@giuliano84

WHAT WE LOOK FOR IN A DEVELOPER?

• Enjoys problem solving!• Quick learner!• Listen first, then listen more!• Solution oriented!• Positive attitude!• Focus on self improvement



@giuliano84


Teamwork is the secret that makes common people achieve uncommon results


@giuliano84


DEV STUFF!TIME!


@giuliano84


DatabaseEvents Processing

GET static content

API requests

Node HTTP

PROXY

Bricks VM

Pages renderer

New requests as System or Logged User

Database Database


@giuliano84



GET static content

API requests

Node HTTP

PROXY

Bricks VM

Pages renderer


Database Database

CORE


@giuliano84



GET static content

API requests

Node HTTP

PROXY

Bricks VM

Pages renderer


Database Database

EVENT PROCESSING


@giuliano84



GET static content

API requests

Node HTTP

PROXY

Bricks VM

Pages renderer


Database Database

WIDGETS


@giuliano84



GET static content

API requests

Node HTTP

PROXY

Bricks VM

Pages renderer


Database Database

STATIC CONTENT DELIVERY


@giuliano84


Ask great mentors


@giuliano84



@giuliano84

Beware of technical debt



@giuliano84

How you would love to have it



@giuliano84

Good debt, bad debt



@giuliano84

Trying to aim to this



@giuliano84

Though challenge, but it pays off



@giuliano84

Receiving good feedbacks



@giuliano84


LESSON LEARNED !

Write core-business code only!

User feedback is higher priority than technical quality

!

Technical debt accumulated during that process is “good debt”


@giuliano84


PROCESSES & TOOLS


@giuliano84


You dont want this


@giuliano84


Fixing thing in production


@giuliano84



@giuliano84



@giuliano84



@giuliano84


LESSON LEARNED !

Dont overengineerproblems you dont have yet

!

Agree on tools value with the team!

Embrace change. Let it go.


@giuliano84

?Looking for the next



@giuliano84

[email protected]://about.me/giulianoiacobelli

Giuliano Iacobelli

THANK YOU.


http://giulianoiacobelli.com

http://about.me/giulianoiacobelli


@giuliano84


REFERENCES !

http://thecodinglove.comhttp://www.slideshare.net/Bufferapp/buffer-culture-04

http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproductshttp://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt

http://thecodinglove.com

http://www.slideshare.net/Bufferapp/buffer-culture-04

http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproducts

http://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt

Small Business & Entrepreneurship

Grow as you go: lesson learned as a tech startupper