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IMPACT OF SMARTPHONE
IN
DIGITAL ECOSYSTEM
Success Factors
• Custom & Personalized solution
• Relationship
• Accessibility anytime, anywhere
• Compelling Experience
• Mobile Website VS Apps
• Device & platform where users spent their most of
the time
• Brand Loyalty
• Repeated Business
Mobile users & their Shopping Behavior
• More than 25% Smartphone users are going for online
purchase
• 80% of customers quit from mobile site due to bad user
experience
• Smartphone users spent their 89% time to access the media
through Apps, while 11% time on media through mobile
website
• 90% Young Smartphone users are interested in real time
promotions delivered to their Smartphone.
• 61% of Smartphone users only check first page of search
result
• After getting a mobile personalized mail, 55% users make at
least one purchase
Be Prepared
• Smartphone and Tablets are going to take over
• You need a completely mobile optimized site
• Mobile ads perform better
• People feel comfortable in purchasing from apps than website
• Coupons & other in-store incentives works
• Research that starts from Smartphone leads to purchase.
• Give Your mobile shopper an app & encourage downloads
is - Demographics How Apps are affecting purchasing behavior of a consumer
Conversion Rates by device types
Apps vs. Mobile site uses
50% of mobile consumer take an action after viewing an ad
Points of contact for Advertisement
Analysis: Smartphone Influence decision making process
Analysis: Research from Smartphone leads online and in-store purchase
Analysis: Smartphone is multi activity channel
App or Mobile website?
• Can Your app take advantages of mobile phone functionality
• Is personalization important
• Does user experience matters you
Interesting Facts– Nearly half of consumers say they won’t return to a
website if it doesn’t load properly on their mobile devices
– 64% of decision-makers read their e-mail via mobile devices
– Over 50% of worldwide mobile device owners use brand, product, or store apps, and 52% of those say the apps increase their interest in buying
– Worldwide app store revenue is about 8.3 bn
– Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017
– Mobile internet access enabled by Smartphone's and tablets has nearly doubled the amount of time spent online since 2010
– 65% of US Smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed
Future Prediction of Apps/Mobile Marketing
– Apps will be more personal
– Marketers will double down their marketing efforts and cost as potential buyers are shifting from desktop to mobile.
– Major communication, interaction and conversion vehicle between businesses and customers
– More control will be in hands of customers
– Trend will be targeting each customer as a market
– Retailers will step up their efforts by incorporating mobile into other parts of the customer journey, including order fulfillment, payments, and loyalty
– mCommerce is going to blow
USA Office Address
Sphinx Solutions
181, Ridgeley
Avenue,
Iselin,NJ – 08830,
USA
India Office Address
Sphinx Solutions Pvt.
Ltd.
6th Floor, Cybernex,
399,
Shankar Seth Road,
Swargate,
Pune – 411047, M.H.,
INDIA
We Are Social
USA : +1 732-947-4310India : +91-20-24464646
