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Going from an MVP to a real,
scalable product
AJ ForsytheiCRACKED
iCracked
■ On demand iPhone repair and protection
■ We believe your phone is the remote control to your life
■ We’re creating the ‘AAA’ for your smartphone
■ Repair is the Trojan horse for customer acquisition
#hustlecon@spudzeee
How it started
How it started
■ I was my own customer and still am one of our best customers
■ Needed money, odd jobs
■ Started as a need
#hustlecon@spudzeee
Where we are now
■ 125 employees in 6 offices around the world San Francisco, Redwood City, Austin, London, Berlin
■ Over 2,300 iTechs worldwide, adding 5,000Nearly 10,000 people / month applying
#hustlecon@spudzeee
The beginning
■ Scaled by word of mouth
■ Anthony joined as co-founder
■ Became the coolest college job25 hours / week making $40-50k / year
#hustlecon@spudzeee
Becoming bigger than a college biz
Becoming bigger than a college biz
■ We learned a ton about who iTechs are and what we needed
■ We needed a funnel of people to apply to be iTechs
#hustlecon
Know your supply AND demand backwards and forwards
@spudzeee
But we needed to scale
■ We focused on specific devices. People always asked us why we didn’t fix Blackberries and Android. iOS was where it was at. We didn’t touch iPads for a year after we started.
#hustlecon
Become a master at your domain… then expand
So how did we scale?
#hustlecon
When expanding, cast a really big net but throw back the fish you don’t want■ Slow growth isn’t bad
@spudzeee
So how did we scale?
■ We shot bullets, then cannonballs
■ We tested absolutely everything, killed things fast and started again
■ A/B testing became our BFFL
#hustlecon@spudzeee
So how did we scale?
#hustlecon@spudzeee
So how did we scale?
#hustlecon
■ Always think bigger. Convince yourself when you’re small that you will be huge.
■ Make decisions you would make when you’re bigger
@spudzeee
So how did we scale?
#hustlecon@spudzeee
The results
#hustlecon@spudzeee
Learnings
#hustlecon
■ Let bigger companies spend capital to validate ideas
■ Hire for strength, not lack of weakness
■ Out innovate the things that kill you
■ You don’t necessarily need to know what you want to be
@spudzeee
The future
The future
#hustlecon
We’re building a highly technical on-demand service network that can solve any of your device needs including repair, trade-in, and protection
@spudzeee
AJ FORSYTHEFOUNDER, CEO
@spudzeee #hustlecon
#hustlecon@jessicascorpio