From User Zero: Lessons from Growing Startups From Scratch

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  • From User zeroLessons from growing startups from scratch

  • Marketing can kill a startup.

  • http://galleryhip.com/joker-its-not-about-the-money.html

    Yes, this is a huge pile of money.

  • http://www.nydailynews.com/news/job-meme-gallery-1.1300720?pmSlide=1.1300712

  • By: Paul Graham

  • Product/Market Fit

    By: Sean Ellis

    Must-have score of 40% NPS > 50% Stable retention over time

  • AARRR

  • Tracking planhttp://bit.ly/segment-tracking

  • http://www.virgin.com/entrepreneur/thousand-less-words-5-visual-storytelling-tools

  • http://www.unmotivating.com/wp-content/uploads/2014/10/WHsq7XQ.jpg

  • http://www.coastergallery.com/CP/19big.html

  • Model Depends on

    Product/Market/Team Paid acquisition eCommerce, Groupon, ScoreBig

    Virality Facebook, LinkedIn, Twitter

    SEO Quora, RapGenius, TripAdvisor

    Sales SaaS, Enterprise, Box

    Other TurnHere/SmartShoot

    http://andrewchen.co/theres-only-a-few-ways-to-scale-user-growth-and-heres-the-list/

  • Its ALL ABOUT HUSTLE

    http://www.slideshare.net/zack415/gaining-early-traction-by-doing-things-that-dont-scale

  • MAU For GH was Flat

    for 3 moWe lacked fresh ideas.

  • HIGH TEMPO TESTING

  • High Tempo Drives

    Growth

    Embraced high tempo testing in Jan (11 more wins since) Wins powering MAU growth (moved from 90K 131K)

    Started high tempo testing

  • Relentless execution

    of growth process

    1. Ideas

    2.Prioritize

    3.Test4.Analyze

    5.Optimize

  • Sean Ellis

    Unbridled ideation.

  • HIGH TEMPO TESTING

    REQUIREs A DEEP

    RESERVOIR OF IDEASOne person cant possibly generate enough ideas

    to fuel high tempo testing

  • 200+ ideas From Team

  • Tempo is Everything

  • https://every48.files.wordpress.com/2014/08/08_01_14_standing-between-you-and-goal.jpg

  • Weekly Growth

    Meeting

    New ideas added previous week? (enough fuel in the tank)

    Set weekly tempo goal (3 for our team)

    Did you hit the weekly test starts goal? What were the tests?

    Any tests completed previous week? (key lessons learned)

    Plan and assign this weeks tests (shoot for goal + 2)

    Move additional ideas to on deck (AARRR focus area)

  • http://www.futuregamez.net/movies/swingers/swingers.html

  • http://tomtunguz.com/building-a-customer-acquisition-machine/

  • Find your number

  • OPTIMIZE ALWAYS

    Moved Email collector from bottom to top

    Result: 700% Increase in collected emails

    Its hard to tell which tests will have the most impact.

  • Relentless execution

    of growth process

    1. Ideas

    2.Prioritize

    3.Test4.Analyze

    5.Optimize

  • Starting From Zero

    Must Have Product

    Great story

    Understanding of your loop and acquisition channels

    Deep pipeline of ideas

    High Tempo Testing

  • 10 Case Studies of Fast growing companies

    15,000+ copies sold Many more since at

    growthhackers.com

  • @morganb@seanellis

    growthhackers.com