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From User zeroLessons from growing startups from scratch
Marketing can kill a startup.
http://galleryhip.com/joker-its-not-about-the-money.html
Yes, this is a huge pile of money.
http://www.nydailynews.com/news/job-meme-gallery-1.1300720?pmSlide=1.1300712
By: Paul Graham
Product/Market Fit
By: Sean Ellis
• Must-have score of 40% • NPS > 50% • Stable retention over time
AARRR
http://www.virgin.com/entrepreneur/thousand-less-words-5-visual-storytelling-tools
http://www.unmotivating.com/wp-content/uploads/2014/10/WHsq7XQ.jpg
Model Depends on
Product/Market/Team
• Paid acquisition – eCommerce, Groupon, ScoreBig
• Virality – Facebook, LinkedIn, Twitter
• SEO – Quora, RapGenius, TripAdvisor
• Sales – SaaS, Enterprise, Box
• Other – TurnHere/SmartShoot
http://andrewchen.co/theres-only-a-few-ways-to-scale-user-growth-and-heres-the-list/
It’s ALL ABOUT HUSTLE
http://www.slideshare.net/zack415/gaining-early-traction-by-doing-things-that-dont-scale
MAU For GH was Flat
for 3 mo
We lacked fresh ideas.
HIGH TEMPO TESTING
High Tempo Drives
Growth
• Embraced high tempo testing in Jan (11 more wins since) • Wins powering MAU growth (moved from 90K – 131K)
Started high tempo testing
Relentless execution
of growth process
1. Ideas
2.Prioritize
3.Test4.Analyze
5.Optimize
–Sean Ellis
“Unbridled ideation.”
HIGH TEMPO TESTING
REQUIREs A DEEP
RESERVOIR OF IDEASOne person can’t possibly generate enough ideas
to fuel high tempo testing
200+ ideas From Team
Tempo is Everything
https://every48.files.wordpress.com/2014/08/08_01_14_standing-between-you-and-goal.jpg
Weekly Growth
Meeting
• New ideas added previous week? (enough fuel in the tank)
• Set weekly tempo goal (3 for our team)
• Did you hit the weekly test starts goal? What were the tests?
• Any tests completed previous week? (key lessons learned)
• Plan and assign this week’s tests (shoot for goal + 2)
• Move additional ideas to “on deck” (AARRR focus area)
http://www.futuregamez.net/movies/swingers/swingers.html
http://tomtunguz.com/building-a-customer-acquisition-machine/
Find your number
OPTIMIZE ALWAYS
Moved Email collector from bottom to top
Result: 700% Increase in collected emails
It’s hard to tell which tests will have the most impact.
Relentless execution
of growth process
1. Ideas
2.Prioritize
3.Test4.Analyze
5.Optimize
Starting From Zero
• Must Have Product
• Great story
• Understanding of your loop and acquisition channels
• Deep pipeline of ideas
• High Tempo Testing
• 10 Case Studies of Fast growing companies
• 15,000+ copies sold • Many more since at
growthhackers.com
