From User Zero: Lessons from Growing Startups From Scratch

From User zeroLessons from growing startups from scratch

Marketing can kill a startup.

http://galleryhip.com/joker-its-not-about-the-money.html

Yes, this is a huge pile of money.

http://www.nydailynews.com/news/job-meme-gallery-1.1300720?pmSlide=1.1300712

By: Paul Graham

Product/Market Fit

By: Sean Ellis

Must-have score of 40% NPS > 50% Stable retention over time

AARRR

Tracking planhttp://bit.ly/segment-tracking

http://www.virgin.com/entrepreneur/thousand-less-words-5-visual-storytelling-tools

http://www.unmotivating.com/wp-content/uploads/2014/10/WHsq7XQ.jpg

http://www.coastergallery.com/CP/19big.html

Model Depends on

Product/Market/Team Paid acquisition eCommerce, Groupon, ScoreBig

Virality Facebook, LinkedIn, Twitter

SEO Quora, RapGenius, TripAdvisor

Sales SaaS, Enterprise, Box

Other TurnHere/SmartShoot

http://andrewchen.co/theres-only-a-few-ways-to-scale-user-growth-and-heres-the-list/

Its ALL ABOUT HUSTLE

http://www.slideshare.net/zack415/gaining-early-traction-by-doing-things-that-dont-scale

MAU For GH was Flat

for 3 moWe lacked fresh ideas.

HIGH TEMPO TESTING

High Tempo Drives

Growth

Embraced high tempo testing in Jan (11 more wins since) Wins powering MAU growth (moved from 90K 131K)

Started high tempo testing

Relentless execution

of growth process

1. Ideas

2.Prioritize

3.Test4.Analyze

5.Optimize

Sean Ellis

Unbridled ideation.

HIGH TEMPO TESTING

REQUIREs A DEEP

RESERVOIR OF IDEASOne person cant possibly generate enough ideas

to fuel high tempo testing

200+ ideas From Team

Tempo is Everything

https://every48.files.wordpress.com/2014/08/08_01_14_standing-between-you-and-goal.jpg

Weekly Growth

Meeting

New ideas added previous week? (enough fuel in the tank)

Set weekly tempo goal (3 for our team)

Did you hit the weekly test starts goal? What were the tests?

Any tests completed previous week? (key lessons learned)

Plan and assign this weeks tests (shoot for goal + 2)

Move additional ideas to on deck (AARRR focus area)

http://www.futuregamez.net/movies/swingers/swingers.html

http://tomtunguz.com/building-a-customer-acquisition-machine/

Find your number

OPTIMIZE ALWAYS

Moved Email collector from bottom to top

Result: 700% Increase in collected emails

Its hard to tell which tests will have the most impact.

Relentless execution

of growth process

1. Ideas

2.Prioritize

3.Test4.Analyze

5.Optimize

Starting From Zero

Must Have Product

Great story

Understanding of your loop and acquisition channels

Deep pipeline of ideas

High Tempo Testing

10 Case Studies of Fast growing companies

15,000+ copies sold Many more since at

growthhackers.com

@morganb@seanellis

growthhackers.com