E’UNITED STATES’E FUTURIST HOTEL CONCEPT

A FOUR STAR HOTEL WITHOUT RESTAURANT INCLUDING 50 SPACE ACCOMODATIONS, A BUSINESS SEMINAR AREA WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEE ROOMS AND AN AMERICA AQUATIC UNIVERSE LOCATED IN ANNAPOLIS (MD)

PLAN

I – Analysis environnemental structureA – MARYLAND with a focus on Annapolis

II – S.W.O.T. AnalysisA – AdvantagesB – Drawbacks

III – The commercial programm IV – Distribution channels V – The ad VI – Staff board scheme VII – Staff planning VIII – Room painting IX – I’USA’ futurist hotel concept

 

I- Analysis environnemental structure

A – MARYLAND with a focus on Annapolis1 Solomons IslandPositioned where the Patuxent River meets the Chesapeake Bay, Solomons Island is the perfect launching point for a day on the Bay. Stroll the Riverwalk, or set sail for a day of Chesapeake fishing or a leisurely cruise. The kids will love seeing ancient fossils at the Calvert Marine Museum, and you can finish off a fabulous day with dinner on the waterfront.

For an authentic beach vacation, head to where the locals go--Ocean City!

2 Ocean CityExperience a quintessential beach vacation at this iconic coastal town. Miles of sand and surf and plenty to do make this beach town a prime summertime destination. Head “Down the Ocean” and leave your cares behind. For some fun in the sand, surf and sun, stroll its three-mile-long boardwalk and pick up beach treats like Thrasher’s French Fries or ice cream from Dumser’s Dairyland.

More Information View On Map Learn More

National Harbor makes a perfect weekend getaway.Photo By: National Harbor

9 National HarborEnjoy waterfront attractions and entertainment minutes from the nation’s capital. From boating to culture, National Harbor offers something for everyone all year round. Here, you can spend an unforgettable day with the kids riding the Capital Wheel, strolling the boardwalk and watching movies on a giant outdoor screen. Or, get away for a couples or girls’ weekend for vibrant nightlife, upscale dining and fantastic shopping. During the holidays, everyone loves the one-of-a-kind ice show and breathtaking seasonal decorations.

Take in the tranquil water views at this popular Eastern Shore inn.Photo By: Belmond

10 St. MichaelsGet a taste of Chesapeake living with a visit to this charming town. Home of the Chesapeake Bay Maritime Museum, this friendly, walkable and bikeable town boasts elegant boutiques and antiques shops galore, restaurants serving mouth-watering seafood, and local brew pubs with award-winning craft beers on tap.

Enjoy crabs and beer while dining on the deck or inside at Harris Crab House.

11 Maryland CrabFrom white tablecloth fine dining to roadside stands, the state’s famous blue crab is at home on all of Maryland’s tables. Whether you eat it in a delicious crab cake, atop a salad, in Maryland Crab soup or piping hot out of the steamer with Old Bay seasoning, enjoying this local delicacy should be at the top of every visitor’s list of things to do in Maryland.

Colorful living history and amazing archaeology reveal the past at Maryland's first capital. Photo By: St. Mary's City

12 Historic St. Mary’s CityJourney through history in this 17th-century colonial village. Tour an archeological dig as researchers peer into our colonial past; mingle with living historians and get a taste of 17th-century life; or simply stroll the paths and fields of Maryland’s first capital located along the wooded shore of the St. Mary’s River.

More Information View On Map Learn More

Tour Annapolis Harbour aboard the Queen Anne.Photo By: Visit Annapolis

13 AnnapolisThree centuries of history mingle on the streets of Annapolis. Here you can visit the U.S. Naval Academy and The State House, then take a break at Chick & Ruth’s Delly, home to the world’s largest milkshake. Shop and dine at the waterfront City Dock, and don’t miss the Wednesday night sailboat races.

Fair Hill Steeple Chase.Photo By: Clark Vandergrift

14 Horse racing: The Sport of KingsWith the fastest horses anywhere and more than 260 years of racing tradition, Maryland is the place to play the ponies. Enjoy a Black-Eyed Susan in Pimlico’s historic grandstand for the running of The Preakness Stakes; feel the thunder of Thoroughbred hooves during Laurel Park’s Maryland Million; catch a race at the State Fair; or take in the trotters at Rosecroft Raceway or Ocean Downs. If your tastes run more genteel, The Maryland Hunt Cup and the Fair Hill Point-to-Point are just two of Maryland’s thrilling cross-country steeplechases.

Washington County Museum of Fine Arts in Hagerstown

15 World-Class Art MuseumsSpend a day at Hagerstown’s Washington County Museum of Fine Arts: with its impressive collection of American landscape portraiture, it is one of the best small museums in the country. In Salisbury, take in the Ward Museum of Wildfowl Art, home to the most comprehensive collection of wildfowl carvings in the country. And in Baltimore, visit the Walter’s Art Museum that houses works dating from Ancient Egyptian-times through the 20th century, and the Baltimore Museum of Art, home of famous paintings by Matisse, Picasso, Van Gogh and Renoir.

Summer means baseball! Watch the Orioles at Camden Yards, then catch a minor league game across the state.

16 Classic BallparksFrom Single A to the Bigs, Maryland’s seven pro-parks are where baseball memories are made. Grab a Boog’s BBQ and wander the left-field sculpture garden before an O’s game at Oriole Park at Camden Yards, then head for the farm. The Aberdeen Ironbirds, Bowie Baysox, Delmarva Shorebirds, Frederick Keys, Hagerstown Suns and the Southern Maryland Blue Crabs each offer fantastic parks where you can get close to the action. Take a road trip and catch ‘em all!

Hop on your bike and see authentic sites like the Loys Station Covered Bridge.Photo By: Clark Vandergrift

17 Scenic BywaysTake a road trip along 2,500 miles of Maryland’s official scenic byways. Road trip from the mountains to the sea, take a drive through pastoral horse country or cruise an urban oasis with art galleries and great restaurants on one of Maryland’s scenic byways. With 18 designated routes, there’s a lifetime of memories just waiting to be made.

Immerse yourself in Civil War history at this Western Maryland site.Photo By: VisitMaryland.org

18 Antietam National BattlefieldHike the trails and fields of this legendary battlefield. The park’s rolling hills and forested vistas make a great picnic spot or fall foliage destination. For history buffs, tour the visitor center with its collection of Civil War artifacts and interpretation stations, pedal the Antietam Battlefield Bike Tour, or hike the historic trails and Bloody Lane, site of the battle’s fiercest fighting.

More Information View On Map Learn More

Harriet Tubman Underground Railroad State Park

19 Harriet Tubman Underground RailroadCalled “The Moses of Her People,” Harriet Tubman used a secret network of trails, waterways and safe houses in Maryland to lead enslaved people north to freedom. Travel the 125-mile byway from Cambridge to Goldsboro to witness the bravery of her journey.

More Information View On Map Learn More

Havre de GracePhoto By: Havre de Grace Tourism

20 Havre de GraceNestled at the mouth of the Susquehanna River, this historic river port offers a waterfront promenade and welcoming downtown with great restaurants and unique shops like the huge Seneca Cannery Antiques. Pop in the Havre de Grace Decoy Museum for a peek at 1,200 masterfully carved decoys, and don't leave home without stopping by Bomboy's for homemade candy or ice cream.- See more at: http://www.visitmaryland.org/list/20-ways-experience-authentic-maryland#sthash.fHhCXsJl.dpuf

 Watch battle reenactments at Fort McHenry in Baltimore.

3 Fort McHenryBe inspired at the home of the brave and the birthplace of The National Anthem. Fort McHenry held a strategic peninsula saving Baltimore, and some say the nation, during the War of 1812. After the historic bombardement, a young lawyer and amateur poet, Francis Scott Key, was so moved by the battle that he penned the poem that would become The National Anthem. A trip to Baltimore isn’t complete without a visit to Fort McHenry National Monument and Historic Shrine.

Visit the national park famous for its horses that roam free.

4 Assateague IslandWho can resist the allure and mystique of wild horses roaming the beaches of this unspoiled island? No one knows just how these horses found their way to the island more than 400 years ago, but their iconic beauty adds to the allure of Assateague's miles of pristine beaches.

Climb the King and Queen's Seat at this state park and enjoy the vistas of the park's lush forests.

5 Rocks State ParkMarvel at nature’s stunning beauty in this majestic wooded wonderland. The “King and Queen’s Seat,” a 190-foot outcrop that was once a gathering place for the Susquehannock Indians, offers a spectacular panorama of this park’s lush forest. Closer to earth, the park is home to Kilgore Falls, fantastic fishing, swimming, hiking and hunting. The Great Falls Tavern area of the C&O Canal features an overlook of the Great Falls of the Potomac.

6 C&O CanalAt the time of its construction, the C&O Canal was a marvel of engineering, and it became a vital conduit for trade and travel. Today, the Chesapeake and Ohio Canal National Historic Park provides stunning vistas and a pastoral backdrop for hiking, biking, horseback riding and water sports like kayaking.

Nova Scotia Accommodations

Accommodation activity includes Nova Scotians and people travelling for reasons other than tourism. In July 2015, room nights sold of 354,000 are up 4% compared with July 2014. The occupancy rate increased by 2 percentage points to 61%.

An increase in visitation by road (+18%) was partially offset by a decline in visitation by air (-5%).

Overall visitation for year-to-date July 2015 has increased by 5% compared with 2014. Year-to-date, visitation by road has increased by 9%, while visitation by air is down by 3% compared with 2014.

Year-to-date July 2015, provincial room nights sold of 1,365,000 are on par with the same period in 2014. Several regions, including Cape Breton (+2%), Northumberland Shore (+8%), Bay of Fundy & Annapolis Valley (+3%), and Yarmouth & Acadian Shores (+6%) have recorded growth in room nights sold year-to-date July 2015. This growth was offset by declines in the South Shore (-3%), Halifax (-2%), and Eastern Shore (-2%) regions.

Nova Scotia Tourism Performance Past and present reports of key tourism performance indicators in Nova Scotia, including:Visitation statisticsAccommodation by regionVisitor activitiesTourism ActivityJuly 2015 Visitation Statistics - Reposted September 9, 2015Note: We are reposting Visitation Statistics to reflect an update made to 2014 statistics.

July 2015 visitation statistics are now available. Overnight visitation to Nova Scotia has increased by 12% compared with July 2014. Note: Visitation statistics for 2015 and 2014 have been updated to reflect updated visitor information entering the province via Digby and Caribou.

Jan - July % change over 2014 July % change over 2014 Nova Scotia 0% 4% Nova Scotia(excluding Halifax) 3% 5% Regions Bay of Fundy andAnnapolis Valley 3% -1% Cape Breton 2% 9% Eastern Shore -2% 12% Halifax -2% 2% Northumberland 8% 11% South Shore -3% 3% Yarmouth & Acadian Shores 6% 6%

**Results for accommodations will continue to be updated as more operators report.New Tourism IndicatorTNS introduced a new tourism indicator measure last year – an estimate of revenues, based on the number of room nights sold and the average room rate.

Room nights sold provide a proxy of tourism dollars spent in Nova Scotia.

For June 2015, room nights sold in Nova Scotia have generated approximately $31 million in room night revenues, an increase of 2% compared with the same period in 2014. The YTD increase in accommodations revenue is $2,093,000 or a 2% increase from 2014.

II – S.W.O.T analysisA - Advantages

- Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms- America aquatic universe with solarium terrace and spaics capsules opens every day from 08.00 AM to 22.00 PM- Space accommodation with high tech and dometic equipment- Self automatic system private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles- Room service with high quality products from 06 H 30 to 00 H 00

B - Drawbacks

- No restaurant- Big investment- No late cleaning rooms

,

III – Commercial programmThe business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (SNCF, airlines companies) and the congresses and meetings. The businesses guests We focus on these segmentation for the seminars, incentives, congressists and others businesses groups. The individual leasuresThanks to promotions, LS, yield prices and upselling.  

IV – Distribution networks

Leasures groups Autocarists, TO and agencies groups

V – The pub OPENING HOTEL E’UNITED STATES’E****

TRY A NEW EXPERIENCE AMONG OUR FUTURIST HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS WITH A HIGH TECH EQUIPMENT AND A SEMINAR PANORAMIC SPACE WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEES ROOMS AND AN AMERICA AQUATIC UNIVERSE LOCATED IN ANNAPOLIS (MD)

HOTEL E’USA’E**** Tél. 00 1 443 667 412 Fax 00 1 443 667 411

Email : commercial@eusae.md Web site : www.eusae.md

ACCOMODATION SPACE DRAWING 30M2 ET 40 M2

MOVING SHELVES

RELAX SPAXE (TABLE + SOFA + M

INIBAR HO

T AND CO

LD)

DIGITAL WORK BOARDVISUAL WALL

SHOW

ER WITH BATH DRAW

ERS 180 CM X 90 CM

CAPSULE HYDRO

MASSANTE

GTB BOX

LIFTABLE BED WITH VERRIN

100 CM X 90 CM

LIFTABLE BED WITH VERRIN

100 CM X 90 CM

RELAXATIO

N LOUNGE CONNEC

TED DRINKS

RELAXATIO

N LOUNGE CONNEC

TED W

ITH DRIN

KS

HC1 HC2 HC3 HC4

RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE

FUTURIST AQUATIC UNIVERSE

PANORAMIC SOLARIUM TERRACCE

PANO

RAMIC SO

LARIUM TERRACE

PANO

RAMIC SO

LARIUM TERRACCE

AU RESERVED AUMANAGER

WEL

COM

E SP

ACE

STAF

F CL

OAK

ROO

MS

TECHNICALS LOCALS

WAITING SPACE

RELAXATIO

N LOUNGE CONNEC

TED DRINKS

RELAXATIO

N LOUNGE CONNEC

TED W

ITH DRIN

KS

PANO

RAMIC SO

LARIUM TERRACE

PANORAMIC SOLARIUM TERRACCE

PANO

RAMIC SO

LARIUM TERRACCE

WEL

COM

E SP

ACE

STAF

F CL

OAK

ROO

MS

VI – Staff board scheme

SCHEME HOTEL I’USA’I

GENERAL MANAGER

FINANCIAL ADMINISTRATIVE

MANAGER

SALES MANAGER

INTERNAL SALES TRAINEE

FRONT OFFICE MANAGER

RECEPTIONIST NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST CAR PORTER 1 CAR PORTER 2MAINTENANCE

MANAGER

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID HELP 1

CHAMBERMAID 2

CHAMBERMAID HELP 2

SPA MANAGER SPA ASSISTANT MANAGER THERAPIST 1 THERAPIST 2

VII– Staff planning

D D D D D O O

D D D D D O O

D D D D D O O

SM SM SM SM SM O O

O O SP SAM SAM SAM SAM

TH TH TH TH TH O O

O O TH TH TH TH TH

D D D D D O O

RM RM RM O O RM RM

O O RE RM RM RE RE

RE RE O RE RE N N

N N N N N O O

M M M M M O O

D D D D D O O

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

BKF BKF BKF BKF BKF O O

O O BKF BKF BKF BKF BKF

B B B B B O O

O O B B B B B

PC PC PC PC PC O O

O O PC PC PC PC PCO = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00

S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30

CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00

M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00

12/10/2015 MONDAY TUESDAY WEDN THURSDAY

PLANNING HOTEL E'UNITED STATES'E**** STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY

SPA MANAGER

SPA ASSISTANT MANAGER

FAM

SALES MANAGER

INTERNAL SALES

FRIDAY SATURDAY SUNDAY

THERAPIST1

THERAPIST2

FRONT OFFICE MANAGER

NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST1

RECEPTIONIST2

E=17 H 00/21 H 00

BREAKFAST MANAGER

BARMAN1

BARMAN2

BREAKFAST HELP

PORTER CAR 1

PORTER CAR 2

MAINTENANCE

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID 2

CHAMBERMAID HELP 1

CHAMBERMAID HELP 2

SUBCOMMIT

TEE

SUBCOM

MIT

TEE MEETING ROOM MARYLANDEA SEMINAR RESERVE

FUTURIST HOTEL CONCEPT E'UNITED STATES'E

VEG

ETA

L FA

CADE

VEG

ETA

L FA

CADE

SOLAR PANELS + WIND TURBINE

SUBCOMMIT

TEE

SUBCOM

MIT

TEE MEETING ROOM MARYLANDEA SEMINAR RESERVE

ACCOMODATION SPACE (40 m2)VEG

ETA

L FA

CADE

VEG

ETA

L FA

CADE

HELIPAD

MEETING ROOM NEW YORKEA MEETING ROOM FLORIDEA

OFFICE

HO

USE

KE

EPIN

G R

ESE

RVE

BAR LAKEA

SPA

MA

NA

GER

SOLA

R TE

RR

ACE

SOLA

R T

ERR

ACE

SPA

TECH

NICA

L ARE

A

ATLANTICAE AQUATIC UNIVERSE

ACCOMODATION SPACE (40 m2)VEG

ETA

L FA

CADE

VEG

ETA

L FA

CADE

OFFICE

HO

USE

KE

EPIN

G R

ESE

RVE

SPA

MA

NA

GER

SOLA

R TE

RR

ACE

SOLA

R T

ERR

ACE

OFFICE

HOUS

EKEE

PING

OFF

ICE

ACCOMODATION SPACE (30 m2)

SPA

TECH

NICA

L ARE

A

ATLANTICAE AQUATIC UNIVERSEV

EGET

AL

FAC

AD

E

VEG

ETA

L FA

CA

DE

HO T/CO LD WATER

BREAKFAST OFFICE

FAM

OFFICE

HOUS

EKEE

PING

OFF

ICE

ACCOMODATION SPACE (30 m2)

FRONT OFFICE SM GM

MAINTENANCE

DATA PROCESSING ELECTRIC

HEATING LIFT

VEG

ETA

L FA

CA

DE

VEG

ETA

L FA

CA

DE

LOBBY ROOM PDJ

GARAGE + CARS BOXES + BICYCLES BOXES

LUGGAGE ROOM BACK OFFICE

IT

BREAKFAST OFFICE

MAINTENANCE

VEG

ETA

L FA

CA

DE

VEG

ETA

L FA

CA

DE

GARAGE + CARS BOXES + BICYCLES BOXES

SCHEME.pdf