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Experiment Driven Product How Redbubble evolves its product

Experiment Driven Product at Redbubble

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Presented by Ivan Vysotskiy at meetup of Agile Product Owners and Business Analysts Group at Redbubble HQ on April 30th 2014.

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Page 1: Experiment Driven Product at Redbubble

Experiment Driven ProductHow Redbubble evolves its product

Page 2: Experiment Driven Product at Redbubble

Purchase Experience

Page 3: Experiment Driven Product at Redbubble

Buyer Funnel

Page 4: Experiment Driven Product at Redbubble

A/B split test

SUCCESS FAIL

Page 5: Experiment Driven Product at Redbubble

How much is shipping cost?

Page 6: Experiment Driven Product at Redbubble

How can I pay for it?

Page 7: Experiment Driven Product at Redbubble

Questions