Excel Business and Marketing Plan Templates for Home-Based Business Owners - HomeWorkers Inc

VISIT US: www.homeworkersinc.com

Establishing oversight at the outset and governance over the labour ahead.


of VISION

Within this template, you are prompted to

document the vision for your family as to

provide governance over the entire outlook

for running your home-based enterprise.

Without doubt, one of the primary drivers, if

not the main motivator of your desire to work

at home will be centred on your family in one

way or another and so, this starting point for

your home based business plan just gives

you a strategic steer and sets the rule for

alignment through the project.

Contents: Family Mission

Plan for Spouse

Plan for Children

Tips: Think on the individual family

members and their unique needs

and how you might use this

business to enable all members

to grow together towards the

goals set within.


of VISION

This template brings definition to the

question, “what exactly do we plan to do

when we leave running this home based

business?”

By discussing what you plan to do beyond

‘The Business’ allows you to exercise the

healthy reflex of simply letting go in

release of this

home based business in order to continue the

priority of growing together as a family.

Contents: Scope

Goals

Prerequisites

Budget

Tips: Be as prescriptive as possible

within the summary to ensure

the scope of the project and its

purposes are not forgotten in the

future as running the business

can become such an

overwhelming focus at times

which therefore can weaken

one’s remembrance and resolve

at times for adherence to the

bigger picture. VISIT US: www.homeworkersinc.com

of VISION

Here is where you plot a comparison of your

current

against what you plan to achieve as a profit

loss balance upon exit of this home based

business plan.

The idea here is to give you a focus on what

exactly you want your home-based business

to do for your family in the way of income

generation and sufficing of everyday

expenses.

Contents: Income

Expenses

Assets

Liabilities

Tips: Be as thorough as possible in

order to get an accurate figure

here – any omissions will only

serve to mislead.


of VISION

Before setting out on this journey of self-

employment in working from home, it is

prudent to for how

much of your personal and therefore valuable

resources you are both able and willing to

sacrifice to this.

Time – arguably your most valuable resource

(I’m sure your family would agree!) – is one to

pin down early on in planning to ensure you

don’t over commit.

Contents: Days

Hours

Bridging the gap

Tips: Be realistic – running a home

based-business in many ways

can be even more demanding on

time than running a business at

an alternative location if strict

discipline if not applied in

relation to time commitments.

Define your boundaries now.


of VISION

To succeed in this home based-business is to

running it, over taking your

objectives in running it and landing safely into

the further activities and occupations that you

look forward to doing.

As with any project, the successive projects

require investment, probably financial, and

have a target date for when you ideally would

like to have all prerequisites in place in order

to succeed.

Contents: Quality of occupation

Capital

Revenue

PayDay

Tips: This is not supposed to be a

comprehensive calculation but

rather instead a headline

summary of timeframes and

financial needs related to exiting

your home based business.


of VISION

Skills and qualifications make for a greater

within a persons’

ability. Running a home based-business is a

great opportunity to gain, practice and master

a wider range of skills whilst, attaining unto

new qualifications.

Compare desired skills sets before and after

ownership of this home based business to

project for growth in the area of personal

proficiency.

Contents: Skills

Qualifications

Accreditation

Tips: Keep a broad perspective on the

abilities your desire for honing to

ensure that once you are

engaged in the work of running

your business your don’t reach

exit short of some core

competencies for further

endeavours – thus incurring

unaccounted costs.


of VISION

To become a value leader in your vertical

marketplace, you will need to be adept at

presenting yourself effectively and concisely

in – a LinkedIn Profile will

go a long way to get you started in this way

communication.

With each component of the profile given

detailed focus, using this template enables

you to make the most of the available virtual

social real estate, even given format

constraints.

Contents: Headshot Photo

Tagline

Summary

Project/Publications

Endorsements

Qualifications

Tips: First impressions count for a lot

– even in business. Having a

prescribed and careful approach

to a professional profile

presentation can go a long way

to


Identifying & addressing the problem with your home based business.


of OPERATIONS

This introductory templates sets the

precedent for the which

opens up the reasoning behind starting up

this particular home based business idea.

Justifying your approach to and choice of

home based business at least proves your

decision having given it some testing, albeit

academic.

Contents: Issue

Anticipated Outcome

Recommendation

Justification

Tips: Apply genuine emphasis on the

issues faced by your household

as to why this home based

business has been sought out.

This provides a genuine test of

your idea against the real need.


of OPERATIONS

The project template is the

of how your home

based business will be initiated. The roll out of

the business from scratch is captured here in

a single page snapshot format complete with

milestones chart.

Identifying the product and services menu

complete with measures and benchmarks

provides a good overview of the proceeding

operations.

Contents: Goals & Objectives

Project Performance

Technology Migration

Assumptions

Constraints

Milestones

Tips: This is very much a top level

view of the future business start-

up ...a more detailed project plan

can be developed at a later

stage.


of OPERATIONS

This template is a against

what was documented in the strategic vision

at outset.

The business objectives of this preferred

home based business are plotted against

what was declared in the vision as a direct

means of measuring strategic alignment with

the household plans and priorities.

Contents: Recap of Vision

Score (with heatmap)

Pros and Cons

Tips: Cut and paste the origin text

from your vision in the boxes

above where you will write out

the address given by the

preferred choice of home based

business.


of OPERATIONS

This trade off gives a financial

outlook for the first year of operations,

including of course the overheads of starting-

up the endeavour.

This simplified profit/loss calculation gives

you indication of what your first year burden

will be and therefore what you must have

prepared in resources for in order to match.

Contents: Action (Cost or Sales)

First Year Figures

Net Gain

Tips: Provide headline figures for this

calculation – drawing from the

project planning before hand.


of OPERATIONS

This is where the alternatives to your

preferred home based business venture are

against it.

There is a score attributed to each business

project in relation to a standardised set of

attributes unto which each business project

will be universally measured.

Contents: Recommended project

Alternatives

Scorecard (w/ heatmap)

Tips: Unbiased and without prejudice

to your own good.


of OPERATIONS

Following first year projections, you are

encouraged in this template to

for a minimum of 6 years to map out the

expected feasibility of your home based

business on many fronts.

From products & services (SWOT) to market

conditions (PESTLE), scheduling and cash

flow.

Contents: Recommended project

Alternatives

Scorecard (w/ heatmap)

Tips: Unbiased and without prejudice

to your own good.


The plan for establishing value leadership throughout your vertical.


of MARKETING

Your is captured

schematically within this template with

desired commercial value designated at each

level.

Your role in the midst of this diagram is to be

a generator of value at each level, at your

own expense but to the gain of all participants

involved, increasing the profitability all round.

Contents: Vertical Marketplace

Participants

Products/Services

Value definition

Market feedback

Tips: This gives your marketplace a

more defined structure in

planning and sets your sights

firmly upon being a value

creator.


of MARKETING

This template is a for

profit growth as defined in your marketing

strategy, presiding over the 6 year period as

laid out originally in the feasibility plan.

This three step model shows how you intend

to grow your business profits operationally

over the period alongside your infrastructural

enhancements and investments to facilitate

such growth.

Contents: Strategic Model

Profit per Customer

Profit Margin

Sales Volume

Tips: This identifies where the profits

are sought after in order to fuel

the growth and value creation

within your marketplace.


Uncover the benefits which your planned audiences really value.


of BENEFITS

This template is a store of both known and

discovered by participant

segments within your marketplace.

Once stored in the bank, these benefits can

then be gathered in campaign building

activities and integrated into service and

product delivery as well as in

communications.

Contents: Known Benefits

Learned Benefits

Tips: A central database for drawing

up ideas for value creation.


of BENEFITS

Benefits research online in most cases will

start with into the

websites of your peers to assess what value

is currently offered and therefore what

positions you can occupy for creating further

value to the benefit of other participants.

The benefits offered by peers and those

regarded by peers will often be highlighted

throughout their communications.

Contents: Benefits

How?

What Benefits?

Tips: Try a granular approach for

hovering up the most detailed

insights.


of BENEFITS

are a good source of

broad market benefits for participants

throughout the vertical.

Take a fine tooth comb to each report and

glean the every perceivable benefit which

might be repurposed or recycled for in your

value creation process for other participants.

Contents: Report & White Paper

Discovered Benefits

Quotes

Benefits

Tips: Derive deeper insights by

reading between the lines - so to

speak.


of BENEFITS

across the

multimedia platforms from forums to

professional profile sites can be fruitful

sources of benefit discovery.

Cut and paste your commenters quotes and

strip out the benefits within.

Contents: Quotes

Benefit Type

How

Who

Tips: Allow real time social media

trends to feed your perception of

benefits and therefore value

within your marketplace.


of BENEFITS

within your

vertical marketplace as a means of exploring

the deeper and more involved benefits

existing within your marketplace.

Getting their feedback on both experience

and expectations lends real life examples of

benefits given or received within your

marketplace.

Contents: Wants

Feedback

Experience

Expectation

Examples

Tips: Exploratory research done first

hand can give rise to some

unexpected gems – prepare well

before interview but make the

experience as fluid and

unscripted as possible.


Designing the array of benefits which you plan to give to your marketplace.


of GIVE

which you aim

to give via products or services given to

customer.

This matrix directly plots benefits against

your proposed products & services and

presents a scope for overall value proposition.

Contents: Products & Services

Benefits

Tips: Draw from all your other

research sources to compile this

matrix.


of GIVE

Present a

scoping benefits and development

costs, leading to profitability.

Each profile is a value statement of how you

expect your business to cumulatively amass

value leadership.

Contents: Typical Benefit

Ideal Customer

Variations

Suppliers

Profitability

Tips: The profile is supposed to be a

maturing standard which grows

overtime - keep updated.


of GIVE

The

in themselves can have great

impact on the value of a product or service

delivered to a customer.

Define the criteria of benefits associated with

place and simply rate or score each option

accordingly.

Contents: Transaction

Logistic

Location

Lead Time

Cost

Tips: Outline all the options here.


of GIVE

The or means of

delivering a product or service as mapped out

in this template grants a detailed look at the

metrics contributing to the overall value

added by each option.

All resources necessary for provision of

delivery of service or product are scoped in

this template.

Contents: Typical Benefits

Ideal Customer

Cost Options

Lead Time

Price

Tips: Ensure every place option from

the previous chapter is included

here.


of GIVE

The

across your product/service classes is

simply laid out in the template.

This gives you a sharp focus on exactly

where among your products and services

your profits for fuelling growth really originate

from.

Contents: Products/Services

Cost of Sale

Price

Profit

Margin

Tips: Ensure every place option from

the previous chapter is included

here.


of GIVE

This template plots your internal pathways,

processes and .

These are the contiguous touch points of

opportunities to add value to the end

user/customer which if plotted and defined

can be governed to maximise fruitfulness.

Contents: Dependency

Exchange

Process

Communication

Tips: Get granular with your workflow

mapping.


Investment in your business operations for maximum value impact.


of GIVE...AGAIN

in a

focus group setting to elicit valuable benefits.

Lead the meeting with prescribed questions

and themes to keep conversation on track,

but yet allowing for each participant’s

involvement and contribution to be freely

given.

Contents: Stakeholder Type

Primary Benefits

Tips: Be thorough for maximum value

– make the most of the

opportunity of rounding them up

in one place at one time.


of GIVE...AGAIN

is that it

can unearth some rather varied findings

compared with focus group settings.

Endeavour to glean private 1-to-1

submissions of feedback from stakeholders

using this simple template. The idea being

you generate a shortlist for recommended

improvements to either product or service.

Contents: Possible Benefits

How To Give More

Mini-Proposals

Rankings

Tips: Ensure every stakeholder group

is represented in this individual

feedback as well as the scrum.

Define your questions to drill

down into specific sites or

themes.


of GIVE...AGAIN

is of great value to

you in your estimation of benefits received

and also what general needs they have.

Each benefit is rated against another in this

comparison table.

Contents: Benefits Received

What Needs

Ranking

Tips: Primary qualitative research is

always done best with open

ended questions to keep

conversation flowing freely.


of GIVE...AGAIN

This template gives scope for

Having made direct contact with

your home business stakeholders in the early

days of trade and elicited the most valued

benefits according to their estimation, now

rank them by giving each benefit a rated

score as defined by the importance attributed

by each research respondent.

Contents: Respondent Benefits

Weighted Order

Tips: Separate out the prioritised

benefits by business discipline.


of GIVE...AGAIN

Each stakeholder rep is then presented with a

concise list of benefits as discovered in the

aforementioned rounds of exploratory

research – in order of priority and tasked with

providing insight into cost,

feasibility and required preparation.

Contents: Solution

Feasibility

Cost

Prerequisite

Tips: Ensure every benefit is built up

into a business case.


of GIVE...AGAIN

Having made the executive decision on which

business cases you will fund, expand

selected cases into

to be adopted and implemented in future

business trading seasons. Contents: Impact

Benefit

Measure

Assumption

Budget

Milestone

Tips: Once written share with lead

stakeholder s


Define the current season climate and lay expectation towards future ones.


of CLIMATE

Set your mind to plotting your expected

across a 12-month

period taking into account any foreseeable

commercial patterns to shore up for future

trading seasons to come.

Contents: Last Year

Next Year

Determinant

Considerations

Tips: Plot your actual vs. outlook


Keywords and messages for communication leading value to your market.


of SEEDS

Explore the commercial vocabulary of

business peers in your vertical marketplace

through .

Discover alternative ways in which they term

and describe key aspects of value and

benefit.

Contents: Last Year

Next Year

Determinant

Considerations

Tips: Plot your actual vs. outlook


of SEEDS

Build a gathered first

hand via interviews which will fuel you

ongoing value communications embedded

within promotional messages.

Contents: Respondent

Keywords

Tips: Use as a primary point of

reference whilst developing your

marketing messages.


Turning your marketing messages & demonstration of value into paying customers.


of GENERATION

Your

mapped out as a workflow diagrams allows

for tighter scrutiny and control over the

processes by which your giving of value is

converted into profit.

Contents: Actual Conversion Rate

Target Conversion Rate

Improvement Insights

Tips: Outline every sales conversion

pathway for a complete picture –

engineer each a circuit to run

with maximum current minimum

resistance.


Audit your assets to evaluate internally harboured value to creating yet more value.


of GENERATION

Identify the

internally with an asset glossary.

Across all business disciplines the assets are

listed and appropriately trained value

assessors appointed for the conduct of

auditing.

Contents: Value Assessor

Business Discipline

Tips: Cover every discipline of your

home business – assets are of

all types.


of GENERATION

With this proforma, your appointed asset

assessors can run

eliciting condition and therefore value of

individual assets within your home based

business.

Against the benchmark, estimate the current

market value of each asset.

Contents: Estimated Value

Asset Condition

Comparative Source

Tips: These values should be

conducted at least annually in

order to have a track record of

internal value leading up to exit.


Uncovering market participants who value your presentation and want the fruit.


of HARVEST

Create a profile for each

with a qualification of their needs

and therefore the benefits they would

appreciate.

This would form the basis of further value

related discussions or communications with

this particular market participant (prospect).

Contents: Source

1st Qualification

Tips: If more members of your

household are involved in

running this business and are

involved in communicating with

prospects – appoint them as the

relationship manager by name in

this template.


of HARVEST

A to store all the most

pertinent identifiers of each market participant

who becomes discovered by your home

based business.

Upload updates of this database to your

choice CRM software by xls.

Contents: Prospect Segment

Tips: To lead our vertical marketplace

in value, you’ve got to identify

opportunities to give value by

identifying participants to present

your value to.


Small Business & Entrepreneurship

Excel Business and Marketing Plan Templates for Home-Based Business Owners - HomeWorkers Inc