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Vision & Organization
Docc le
About Doccle
What is Doccle?
From one central letterbox …
… to a centralized digital administration tool.
MAKING YOUR LIFE EASIER.
MANAGE YOUR PERSONAL DOCUMENTS SAFELY & SECURELY ONLINE.
HOW:
BY SIMPLIFYING THE DIGITAL ADMINISTRATION PROCESS.
Our mission
What’s the problem?
Administration viadigital platforms
designed by companies
85% says “no”
Using social media
80% says “yes”
The problem is not technology.
The problem isaccessibility.
Everything comes together on Doccle
Everything comes together on Doccle
Vision & Organization
• Classic organization model:▫ Support + Communication + Marketing▫ Seperate departments▫ Where is the end user in this story?
Support
MarketingCommunication
Doccle model:
The Customer Interaction Agency is the
centre of knowledge where all
information is being gathered and
transformed into action bullets that
have one goal: to let Doccle grow in
conformity with the expectations of the
Doccle community.
Each member influences Doccle in
his own particular way. End users
are full members of our
organization and we want to
support them as such. We use the
term “Human Community Resources”.
Customer
Interaction
Agency
Doccle Community(end users)
Customer Interaction
Agents
General Manager
IT(CTO,
Interaction Architect,…)
Communication Agents
Vision & organization
Vision & organization
• Human Community Resources
Attract employee
s
Train/Educate
Cooperate Evaluate Motivate …
Attractend
usersInform Co-
create
Gather feedbac
k
Stimulate usage …
Network organization
Network organization
• Doccle structure
• Decentralized• Cooperative• Open & transparent
Focus on User Experience
Zoom in on specific themes Research expectations, UX
Ex. Upload functionality“How many and which documents would you upload on Doccle?”
Co-creation
User feedback
“What do you expect from the Doccle app?”
Co-creation
“How do you want it to work?”
Improvement/New feature“Thank you for
cooperating. Please give us feedback.”
Put into practice
Social media
User experiments
Interactive word cloud
Co-creation
• Co-creation• Lean marketing
Co-creation
• Feedback• Launching
- Cooperate for simplicity -
