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DIGITAL WORKSPACES FOR CREATIVE OPS
KEVIN GEPFORDDesign Director for Production and Workflow @ Comedy Central — Brand Creative team
20+ years in Network TV (MTV, SyFy, USA)
Creative Operations / Studio Management DAM System / Archiving / Photography Workflow
OVERVIEW1 The problem space
2 The solution space
3 Demo
4 Q&A
PROBLEM
The Teams
TEAM PROBLEM
• Disconnected • Milling around • Not communicating • Don’t know what others are doing
THE TEAMSMOTI ON
GRAPHIC S
WEB SI TE
PLATF ORMS
THE TEAMSMOTI ON
GRAPHIC SWEB SI TE
PRINT PLATF ORMS
EVERYONE IN
THEIR OWN CORNER
HAS ANYBODY SEEN MY ASSET?
PROBLEM
The Tools
WHERE IS IT HIDING?
POGOSTICK EFFECT
WHERE IS IT HIDING?
LEGACY WORKFLOW…
LEGACY WORKFLOW
LEGACY WORKFLOW
AND THE BOSS SAID…D ID A NY OF YOU
MONKE YS REA D THE C REATIVE
BRIEF?
HOW DOES THIS MAKE YOU FEEL?
SOLUTION SPACE
DAM, ExplainedMED IA
(S ome S tuff
Happens)
D I STRIBUTI ON
DAM
TASK
DAMC MS MED IA
INF ORMATI ON
PROC E SS PUBLI SH
SWEE T SPOT
in the middle
TASK
DAMC MS MED IA
INF ORMATI ON
PROC E SS PUBLI SH
Broad market solutions can’t be all things to
all people
A BETTER WORKFLOW
QUEST
Digital Workspacefor
Comedy Central’sCreative Operations
QUESTCREATING
BUSINESS VALUE &
MEANINGFUL CHANGE
CORE NEED
Visually manage our entire
creative output in one place
CORE NEED
Supportthe way we work
CORE NEED
Review & Approval
Top 5 tools that simplify daily tasks
CORE NEED
Organized and Trackable
CORE NEED
Brand Consistency
CORE NEED
Teamwork and
Collaboration
CORE NEED
Business Efficiency
CORE GOALSolve the workflow challenge
for 3 graphic design teams
that support Comedy Central’s
marketing efforts
across all media
CORE GOALBRING 3 TEAMS TOGETHER
Motion graphics1
2 Print – OOH, print & web
2 Multiplatform
BUILDING BLOCKSNotes
and Comments
Review And
Approve
Trackable Workflow
Find Present Share Versions
Robust Platform: Ruby on Rails / AWS — S3 & EC2
TEAMS & sub-teams
VIDEO WEB SI TE
A DVER TI SING PLATF ORMS
SOC IA L
TEAMS & sub-teams
VIDEO WEB SI TE
A DVER TI SING PLATF ORMS
SOC IA L
MEDIA MANAGEMENT
All common video codecs
JPEG, PSD, PDF, Flash …
Manages every type of digital content
NETWORK BENEFITS
• Brand consistency
• 1 True Place to see all our work
• We own it – no licensing fees
• We control its development
TEAM BENEFITS
• Essential tools all in 1 place • No distracting clutter / features • Easy to figure out • It works the way WE work • Collaboration across teams
DEMO &
SCREENSHOTS
Dashboard
Project view
Approver’s view
Project intelligence
Everything’s a slideshow
100+ users depend on it for their daily work
3,000-4,000 assets
every month
USERS LOVE IT.
PRAISE
“The only thing of its kind in our company that works as intended”
PRAISE
“It’s the most beautiful thing I’ve seen”
PRAISE
“I cried when I saw it”
PRAISE
“VISIONARY”
COMEDY CENTRAL’S
BETTER WORKFLOW IS…
Our better workflow is… POWERFUL
Our better workflow is…
HEART- BEAT
OF THE TEAM
Our better workflow is…
PERFECT FIT
Our better workflow is… UNIQUE
THE END
