Websites that Sell!

Why you shouldn’t trust most web designers?• Looks vs Functionality• A users perspective• Using the most of the real estate• Think of the end result

So get one who gets it!• Source a proper marketing web designer• Give them a decent brief• Get examples of sites that work• Meet with them and spend time on it

Plan Plan Plan!• What do you want it to do?• How many pages?• What’s the language?• Is it your culture?• What images are you going to use?

Make it stand out!• You need to keep interest• First impressions matter a lot• Tell a story• Use different media• Give good stuff away

Key Real Estate?• Above the fold• What’s going to make a user stay• Most buyers visit 11 sites before they buy• Most sites are boring• People buy from interesting sites

What should you have above the fold on your home page?

• Phone Number• Call To Action (CTA)• A Lead Magnet (Giveaway)• A sign up Box• A Video• Elevator Text• Testimonial

Lead Magnets•A desirable giveaway•Give away some value•Makes you different•Get a prospect to take action•To get information from a prospect•Turns them into a lead E-book – Video course - Brochure

Sign Up Box• To get a prospects information• To remarket to them as a warm lead• Make it simple to start with• Email collection• When do you ask for address• Build your database• Auto responder campaign

Video• Engaging•Personality•Trust•Tell users what to do•Enthusiasm•2 – 3 minutes•Autoplay

Testimonials• Social Proof• Trust• Don’t toot your own horn• Picture of person• Video

Elevator Pitch• 1st Impression• Headline• Sub Heading• 1st Paragraph• Make it interesting• Your style

What else should be on your Home Page?

• Social Media Icons• Instagram feed• More sign up boxes• Different lead magnets• Images• Industry Standard Logos

What else should be on your site?

• Blog• Meet the Team• Contact Us• Referral Page• About Us• Case Studies•More videos

Search Engine Optimisation (SEO)

• Headline Text• Sub Heading Text• Blog• Content is King• Relevant• Dynamic

A bit about designUse White SpaceImages – not stockReadable FontColours that catch the eye

Follow Up…• What’s your follow up?• Customer Relationship Management (CRM)• Campaign• Tracking• Plan• ROI

Livechat…• 24/7 help• Training• Never miss a lead•

Guarantee• Gives confidence to buy• There are t&c’s