hello

Providing Next Gen Branding & Design Solutions

What we do?

Providing businesses our experiential knowledge to create lasting brand identities

Providing digital solutions - website development, videos, digital marketing

Providing branding solutions - Brand creation & design solutions (logos, banners, corporate

profiles, annual reports, photo-shoots.

Why does this problem exist?

Too many SMEs in Sri Lanka do not understand the value of showcasing themselves

How we do it?

By critically breaking down the brief and understanding the scenarios core objective

Basing our strategies on justified true knowledge

focusing on developing strengths and giving innovative solutions

Why we exist?

Fundamental belief - To enhance perceptions

our visionTo be the country's popular and fastest growing

agency in the next 5 years

our mantraWe create and design meaning

Meet Amin Abdul

PR Executive (Corporate Communications

Team) at Ogilvy PR for over two and a half

years and employed as a Brand Manager

of leading Men’s Linen Brand between

2013 till end 2014.

A love for making things look their best,

has turned into a obsessive passion and a

career path.

Current objective is to build the largest

interactive marketing agency in Sri Lanka!

Amin Abdul Skills

Branding

Design

Creativity

Amin AbdulBranding / Ideology

Meet Our Team

Born with a 6th sense for technology. At

age 8 assembled his first computer from

scratch. At age 13 taught himself how to

code HTML and published his first

website. At age 17 I received $9,139 from

Google for Adsense purely by SEO.

At age 21 setup his eCommerce store Sri

Lanka and built a full fledged and

functional store all alone.

By age 23 had built and sold 3

eCommerce sites.

The objective is to build the largest digital

marketing operation Sri Lanka has ever

seen!

Abdul Hadee Skills

Wordpress

PHP

SEO / SEM

Online Marketing

Abdul HadeeDeveloper / Design

Working on challenges in collaboration with our clients

What we do

Brand Development Web Development &

Digital Marketing

Photography &

Corporate Gifts

Design Videos

outline• Business model

• Competition

• Clients

• Growth strategy

• Branding strategy

• Market Opportunity

• Operational strategy

• Financial strategy

• Work

business model

Value Added ModelOur model is where the business makes something which is

resold by other entities but with modifications which add

value to the original product or service.

e.g.

Website development - Apart from only coding, we

provide a digital strategy and expertise.

Branding - Apart from only providing a logo and flyer as

most customers request, on top the design and printing

services as the basic deliverable we will also analyze the

type of business, provide branding insights, design

insights and strategy insights.

Core Business ProcessesOur organization's "main" or "essential" activities as per priority -

1.The fulfillment management process

Fulfilling all the activities in receiving and approving orders.

Delivering on time and collecting payment.

2. The new-offering realization process

Participating in the constant learning, engaging in

research, development and launching new quality offerings quickly

and within budget.

3.The customer relationship management process

Understanding customers deeper and building relationships.

Core Competencies

Cost effectiveness

Supplementary knowledge and insights as value offerings

Tacit knowledge in terms of design

Additional Value Propositions

what is it?

branding ideology and strategy

digital marketing guide

design insights

for whom?

startups

how is it useful?

in this regard to set the foundation of the business correctly

strengths weaknesses

opportunities threats

• Relevant services at effective

price points

• additional value propositions

• Speed

• Brand Recognition

• SME's

(Local & International)

• Up & coming boutique

agencies

• Online marketing solutions

competition

how are we different from

our competition ?

Upfront value additions

clients

growthstrategy

branding to gain mental space, not shelf space

finance improve set-up & payback investment in 1 year

operationstighten all gaps in all key processes

brandingstrategy

Brand PersonalityStraightforward & Caring

Brand Positioning The friend who always gives you honest feedback

Brand Message We will help you stand out

Brand Value Proposition Price. Service.

Brand Elements Simple, Colourful & Useful

Brand MediumSocial Media

Word of mouth

Brand TacticProvide valuable content –

Videos, information,

Tutorials & care packs for start ups

Word of mouth –

Present portfolios to generate curiosity and present

concepts to potential clients as value additions

marketopportunity

‘small and medium scale enterprises (smes) make up a

large part of Sri Lanka's economy, accounting for 80 per

cent of all businesses.’

‘the inadequacy of skills in product development,

packaging, distribution and sales promotion are further

areas of weakness.’ – National Human Resources and Employment Policy *

this is where coverpage comes in.

we will provide the essential branding and design

services and expertise an SME couldn’t otherwise afford.

• http://www.nhrep.gov.lk/index.php?option=com_content&view=article&id=81&Itemid=59&lang=en

How to find & target these start ups?

Using social media to locate newly formed businesses.

e.g. Facebook business pages with less than 500 likes

Through research and study of the business’s nature,

industry and consumer type.

These businesses can be approached and baited with a

plan and concept as value offerings.

operational strategy

1. Fulfilling Key Activities

Deadline driven work plan (scheduling using gantt chart)

- Timely Coordination between suppliers and clients

- Blunt creative direction

2. The new-offering realization process

Compiling & Content Curation

- for research and brainstorm once a week

- for Social Media once a week

- creating care packs for startups once a month

3. The customer relationship management process

Invest in a simple CRM system

Providing feedback & support beyond the call of duty

Current Proposal Closing Ratio - last 3 months - 50%

Adil Motors - Closed

Amana Bank - Pending

Ameri Rent a Car - Closed

Chanas - Closed

Jaysons - Denied

LLD – Closed

LTO Travels - Denied

Pegasus - Denied

Trivium - Closed

Shums Travels - Pending

UPS - Pending

Trade Promoters - Closed

Weera Industries – Closed

Mercantile Investments - Pending

financial strategy

Currently – No cash reserves

Target – Cover CAPEX cost in one year

Cutting Costs

- Saving costs by minimizing bulk investments

(currently highest CAPEX injection is rental deposit –

highest priority element to be cut in cost

- Savings costs on marketing by using social (free medium)

Maximize revenue –

- By providing free knowledge value additions as bait.

The customer will be hooked for higher revenue generating

services over a period of time

- Apart from targeting local clientele we intend to use online

auction platforms to generate extra revenue

*Cash Flow Forecast attached in excel sheet

work

Based on your requirements, we have listed our suggestions

Let’s talk about your project

the solution is coming

Get in Touch28, Bhathiya Mwt, Dehiwela,

Colombo, Sri Lanka

+94723085697/+94777577877

amin@coverpage.lk/hadee@coverpage.lk

www.coverpage.lk

thank you