Concept-to-Consumption Model

Give It Legs, LLC

Phase I: Research

Phase II: Development

Phase II: Marketing Communications

Concept Evaluation Niche Probing

Protection Prototype PricingManufacturi

ng

Funding Packaging Digital Strategy

Distribution

PromotionConsumptio

n

Phase I: Concept Present Pro Forma, including

Executive Summary and Situational Analysis

Recommended research strategy (empirical, primary, secondary)

Phase I: Evaluation Recommend Creative Alternative

Strategy

Creative client placard

Risk analysis and rating system

Phase I: Niche Identification of Target Market

Segments

Refinement of specific customer profiles

Validate assumptions and create Minimum Viable Product

Phase I: Probing Research competition & pricing

Define total market share potential

Forecast sales for fiscal year

Phase II: Protection Provide legal consulting for

intellectual property

Determination of need for protection

Patenting, trade marking, copyrighting, & corporation formation

Phase II: Prototype Consult on initial prototype design

Outsource design engineer

Draft blue print

Identify supplier of raw materials & services (manufacturing, etc.)

Phase II: Pricing Set Retail Price Point using

proprietary Give It Legs formula

Produce cost analysis

Determine profit margins

Phase II: Manufacturing Identify sources (domestic vs.

international)

Determine most cost-effective source to optimize profits

Phase III: Funding Determine Go-to-Market costs and

appropriate funding strategy

Secure capital (Venture Capital, Crowd-Funding, Angel Investors)

Phase III: Packaging Determine packaging design and logo

• Emphasis on visual/psychological appeal

Identify cost-effective materials for packaging and package design

Phase III: Digital Strategy Website development & management

Social media marketing campaigns• Set-up, management, and content curation

Digital advertising placement & creative work for Facebook and Google AdWords

Search Engine Optimization (SEO)

Phase III: Distribution Locate national direct/retail

representatives

Determine need for national sales team

Locate potential channel partnerships for increased promotion and sales

Phase III: Promotion Print advertising placement & creative

work for magazines, newspapers, catalogues & all other forms of print media

Public Relations campaign• Form relationships with top publications,

journalists, and local/domestic writers

Coordinate trade shows and other events to promote product for sale

Phase III: Consumption Your product or service has reached

your target market! They are aware, informed, and consuming your idea!