Entrepreneurship Business Plan Outline

Ziya G. Boyacigiller

This presentation was created and given by Ziya Boyacigiller who was leading Angel Investor and a loved mentor to many young entrepreneurs in Turkey. We have shared it on the web for everyone’s benefit. It is free to use but please cite Ziya Boyacigiller as the source when you use any part of this presentation. For more about Ziya Boyacigiller’s contributions to the start-up Ecosystem of Turkey, please go to www.ziyaboyacigiller.com

SU Girisimcilik Kulubu - Is Plani - 2003-12-10 2Copyright © 2003 Ziya G. Boyacigiller

List of Typical Information Included in a Business Plan

1. The Business: Company's business (industry) Vision/Mission Strategy (concept)

2. The Market (is it worth it?): Historic and projected TAM/SAM/SOM. Market trends/drivers, growth rate. Pain & consequences (opportunity)

3. Product Offering (can you do it?): Product description (solution to pain) Product differentiation (positioning) Pricing model / Profit Model(s) Development schedule and launch

date(s) (why now?) Partnerships/Alliances (whole product) Product Road Map

4. Competition (can you win?): Key competitors. Competitive advantages (5

Forces/Strategic Position) Barriers to entry. Go to market strategy

5. Distribution: Key customer (1st customer) scenarios Customer acquisition strategy (customer

acquisition cost) Sales channels (Quadrant Solution) Partnerships

6. Management Team: Roles and responsibilities (why you?). Background of team members. Board composition.

7. Financials: Historic and forecasted P&L (first year by

quarters). Projected cash flow (first year by quarters).

Current balance sheet. Projected head count by functional area

(G&A, sales, marketing, product development).

Capitalization schedule (Cap Table)

8. The Deal: Amount to be raised. Anticipated valuation. Timing. Use of proceeds. Close (why them?)

Modified from Venture Capital Due Diligence, J.J. Camp