BUSINESS PLAN

TEAM MEMBERS:

NINAD GHAG

SHASHANK RANE

SHREYAS NAIGUDE

SHANKAR ROTTI

RAJAS DESHMUKH

RAJAT RANGDAL

OMKAR DALVI

NIRAJ BIND

SWAPNIL LIMJE

PAVAN MESHRAM

RAHUL MOHANDAS

SHERIN KURUVILLA

AUTO DAZZLE……… RIDE WITH PRIDE

SECTOR

Auto Dazzle will be providing customers with five services: washing, interior cleaning, Teflon coating,

injector cleaning, throttle body cleaning. Auto Dazzle has no true competitors that are trying to offer

a high quality service for a reasonable rate. Most are trying to compete on price alone Auto Dazzle

ability to provide a high quality service, both in regards to the actual washing as well as customer

service is all based on their ability to find the best employees. Hiring the best employees is cost

effective because it decreases HR costs associated with turnover and other employee costs. Hiring

the best employees and making sure that they are well taken care of ensures that they in turn take

care of the customers. Study after study proves that a happy employee is far more likely to provide

the highest level of customer service compared to an employee who is not happy and feels that they

are being taken advantage of.

LOCATION

The Auto Dazzle will be based in Vashi, to Navi Mumbai. This area has a number of benefits in terms

of the market that it will provide for the business. Many people in the neighbourhood own and/or

lease new cars and place great value on their cars and how they look. There are a large number of

car dealerships in the area--five within three miles of the proposed location for Auto Dazzle

OBJECTIVES

1. To be viewed as a premium Value Added Service in VASHI.

2. Maintain a very high gross profit margin.

3. Maintain a modest, steadily growing net profit margin.

4. Expand to two locations after third year of operation.

MISSION

The mission of Auto Dazzle is to provide top-quality Value Added service for luxury car owners in

Vashi. Auto Dazzle will work to keep employees satisfied in order to maintain customer service.

Target Customer

Auto Dazzle segments its customers by type of car ownership. We believe that the type of car that

a person owns says volumes about their driving, and, therefore their car washing and detailing

requirements.

1. New car owners: Owners of newer cars are most likely to use a hand car washing service. These

owners take great pride in their cars and will bring them often to the wash and detail

service. The goal with these customers is to promote regular use of the wash and detail

service. The aim is to inform these customers that AUTO DAZZLE will keep their car looking as

good as it did the day they drove it off the lot.

2. Older luxury car owners: These people have either owned their high-end luxury cars for several

years or are unable to afford the expense of a new luxury car but want the feel of relaxed

driving. Both of these groups want to keep their cars in the best shape possible. Those who have

bought second-hand cars will often spend many hours in their cars and will place high

importance on keeping their cars looking good. These owners will bring their cars in for regular

washes and occasional details.

3. Sports car owners: These people are often younger or middle-aged men and will regard the look

of their car as important. They will also pride themselves on the look of their car and will have

their car hand washed (at least) weekly. These drivers will have an occasional detail, but will

keep their cars so clean the detail will not be necessary very often.

4. Lifetime owners: Many of these people have owned their cars for more than five or six

years. They are attached to their cars as friends and though it may be more sensible for them

to purchase a new car, they will bring their car in for a wash occasionally, just when the car is

dirty. They like their cars to look presentable, and want to keep it in good shape but are not tied

up in the look of their car. For this reason, they will not have a detail carried out on their car

unless they are selling it.

5. Dealerships: There are five new and used car dealerships within three miles of the proposed

location of AUTO DAZZLE. These dealerships often use outside car wash services to detail their

vehicles before they are put up for sale. In addition, there are five other car dealerships within

a seven-mile radius of AUTO DAZZLE

WEBSITE

SERVICE OFFERED

Auto Dazzle is a brand which is literally going to change the way people think about car cleaning. It

is a unique mechanized car cleaning concept where cars are getting pampered by the latest

equipment’s including high pressure cleaning machines, spray injection and extraction machines,

high powered vacuum cleaners, steam cleaners and so on. Each and every car that is cleaned by

speed car wash is treated with the utmost respect and care, whether it is a BODY WASH or a DIESEL

WASH. We offer them services quickly and efficiently, whilst they relax in a Wi-Fi enabled customer

lounge fitted with computers, enjoying a cup of coffee and seeing and experiencing the best quality

service to their cars.

BODY WASH:- Complete vacuuming of cars incl. seats and boot + Washing and cleaning of foot

mats + Body Shampooing and washing including door frames + Tyre arches cleaning + Underbody

wash + Engine hot water wash and dressing + Side doors cleaning + Dash board cleaning and

polishing + tires and alloy wheels treatment + Car perfume spray

DIESEL WASH:- Complete dry cleaning of an interior including seats (carpet/leather), roof, mats and

boot + Complete vacuuming of cars incl. seats and boot + Washing and cleaning of foot mats + Pre

washing of car + Foam cleaning of exterior + Tyre arches cleaning + Underbody wash + Engine hot

water wash and dressing + Washing and cleaning of door frames + Side doors cleaning and polishing

+ Body liquid polishing and waxing + Dash board cleaning and polishing + Tyre and alloy polishing +

Scratch proof windshield spray + Car perfume spray

INTENSIVE INTERNAL CLEANING: - Complete dry cleaning of an interior including seats

(carpet/leather), roof, mats and boot, Dressings to all vinyl, plastic, rubber giving your car spotless,

shiny, glossy interior.

WAX RUBBING AND BUFFING: - Over the time cars paint erodes due to the effects of sunlight, UV

radiation, acid rain, salt, dirt, bird droppings and Air pollution. We give NEW LOOK TO PAINTED

SURFACES by repairing the paint scratches, swirls marks, dullness, etc. by using special rubbing

compounds and imported polishes approved by the car manufacturers

PRICING OF THE PRODUCT

service type Rate( Exclusive Tax) Service Tax ( 14.50) Total round up

Hatch Back Body Washing 200 29 229 229

Hatch Back Diesel Washing 300 43.5 343.5 344

Sedan Body Washing 250 36.25 286.25 286

Sedan Diesel Washing 350 50.75 400.75 401

suv Body Washing 350 50.75 400.75 401

suv Diesel Washing 450 65.25 515.25 515

bike Body Washing 100 14.5 114.5 115

bike Diesel Washing 150 21.75 171.75 172

teflon simple 1800 261 2061 2061

teflon premium 2500 362.5 2862.5 2863

interior simple 1200 174 1374 1374

interior premium 1800 261 2061 2061

antirust half 1800 261 2061 2061

antirust full 2500 362.5 2862.5 2863

injector 1200 174 1374 1374

throttle 1200 174 1374 1374

Teflon Coating

Interior Cleaning

Antirust Cleaning

Injector Cleaning

Throttle Body Cleaning

Rate Card

Washing

BREAK EVEN POINT

The following plan outlines the financial development of AUTO DAZZLE. The business will be initially

financed by a personal investment and will finance growth through cash flow. This will mean that

the company will grow more slowly than it could, but it will ensure that Mark retains control over

the direction of the company. In year three, it is hoped that the company will be able to open a

second location. It is envisioned that an outside loan or equity funding will be sought at that time.

0% 1% 4%

11%

21%

34%

51%

72%

97%

123%

0%

20%

40%

60%

80%

100%

120%

140%

Q1. Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10

Breakeven Analysis

% Acheivement

SWOT Analysis

The following SWOT analysis captures the key strength and weaknesses within the company, and

describes the opportunities and threats facing AUTO DAZZLE.

Strengths

Good relationships with many perspective customers in the target market.

Strong brand name recognition and equity in the community.

Well trained employees.

Weaknesses

The need for reliance on outside investors.

The learning curve associated with entering an industry without direct prior experience.

The need to have a fairly constant volume of business to support the necessary service staff.

Opportunities

Participation within a steadily growing industry.

A high likelihood of repeat business.

The ability to decrease the fixed costs as a percentage of an individual sale as volume increases.

Threats

Future/ potential competition from a franchised firm.

A slump in the economy, reducing discretionary spending.

The perception that there is not a difference in quality between a hand and machine wash .

Marketing Mix

7P’s of Services Marketing Mix

Price-

Competitive pricing compared to other car wash

Product-

Quality services at affordable cost.

People-

Professional workers in the workshop and personal advisors for customers

Place-

In the heart of Navi Mumbai, Vashi. Easily accessible to everyone. Customer lounge

with Wi-Fi and ambience services.

Promotion-

Hoardings,

posters,

print media,

social media

Process-

Convenience to customers and quality checks,

Response time,

Appointment through app and website.

Physical Evidence-

Facility design,

Ambience in customer lounge,

Employee uniforms

Marketing Strategy

Service campaign

Starting a campaign with posters and pamphlets in print media. Main focus is to get the customers

to know about Auto Dazzle.

Building a strong brand name

Using unique logos and designs which portrays Auto Dazzle will be easily recognizable by the

customers. Brand offers high quality services with competitive pricing.

Stalls in Car Expo

Extending brand awareness to car owners and enthusiastic people through car expos and rallies.

Cross Promotion

Roping in local car dealers and second hand car dealers for cross promotions.

Curb Appeal

It’s important to present a positive image to the passing by drivers. Auto Dazzle will be made

attractive through architectural details, fresh paint and customer lounge.

Street Hoardings and Signage

Professional signage with creative messages will help to rope in passing by customers by attracting

them.

Social Media Marketing

Using Social Media to spread brand awareness and offering free coupons through contests. Using

SEO for optimizing the web traffic to Auto Dazzle website. Also using Google Maps to show locations

of the car wash service station in the area nearby.

Environmental Opportunities

As Car wash uses 30% less water than washing at home, it could be used as an advantage to position

ourselves as environmental friendly service. Also using rainwater harvesting in the service centres

to help sustainable water reservation.

Coupons and Offers

After the seasonal discounts and offers to loyal customers through coupons.

PROMOTIONS

PEST Analysis

POLITICAL ANALYSIS: The political aspect of PEST is something that is well suited for our business

idea. Following are the reasons for this:

Political Stability: Since our plan is to open our business in the state of Maharashtra naturally the

conditions are very much suited for us. Maharashtra has always been at the helm of industrial

development. Even looking at the political history of the state, one would realize that In the past 20

years any government that has formed in Maharashtra has completed its full term. So the political

environment is very much favourable for the opening up of business.

“Make in Maharashtra” and reducing red tape: even though our business is not concerned with

manufacturing industry, but the coming of the new BJP led government in Maharashtra has ushered

in a new vigour when it comes to attracting new industries and businesses to the state. The state

government has taken up several initiatives to bring down the number of regulations required for

setting up new business. When it comes to acquiring new electricity and water connection,

Maharashtra is the best. Also Navi Mumbai Municipal Corporation under whose jurisdiction our

company comes under is one of the best municipal corporations of our country financially and

administratively. So both at the state and municipal level conditions are favourable for setting up

new business.

ENVORINMENTAL ANALYSIS: Our business would be primarily focusing on Navi Mumbai and Thane.

Considering this fact one would realize that we are in a much better position to set up our business.

Following are the reasons for it:

PER CAPITA INCOME: Per capita income in Thane district has shot up by around 162% in the last 10

years. The result is that people will have more disposable income which they would spend on buying

cars, refrigerators etc. More cars would mean increased opportunity for us to do business.

DISPOSABLE INCOME: Many a times owning a car is considered as luxury. In India people would

normally go for owning a house first and then they would think about car (there are a few

exceptional cases though). Considering this psyche of Indian consumers we are quite delighted to

find out that 80% of the household in Navi Mumbai have their own house. This in turn places them

in a much better position to increase their spending on other luxury items which in turn allows us to

increase our business.

Also the increasing number of malls and shopping complexes in Navi Mumbai is a witness to the

increasing disposable incomes and buying habits of the consumers.

SOCIAL ANALYSIS: the social analysis can be done on the following criteria:

Literacy rate: The literacy rate of Navi Mumbai is around 98% which is one of the best in the whole

country.

Physical infrastructure: with the top notch infrastructure that this city is blessed with, people do

not hesitate to buy new cars. Also around 68% of people living in Navi Mumbai are working in Navi

Mumbai itself thus providing them with another opportunity to buy vehicles. Around 49% have their

own vehicle of which 10 % are cars. Thus there is already a huge opportunity for us to tap into.

Demographic dividend: India is a very young country and the same applies to Maharashtra and Navi

Mumbai as well. Of the 20 lakh people living in the city, 34.86% is employed which is quite a big

number.

TECHNOLOGICAL ANALYSIS: According to the recent survey carried out by NASSCOM, Maharashtra

is a state with the highest number of people using the internet. City’s contribution to this number is

also substantial. With so many people using internet on both PC and mobile, our job of reaching out

to people gets cut out significantly. Also with the launch of mobile app it becomes easy for us to

carry out marketing and bring in new consumers by providing them service conveniently and at a

single click of a button.

STPD Analysis

Segmentation:

Demographic – By personal attributes such as age, marital status, gender, ethnicity, sexuality,

education, or occupation.

Psychographic=By personality, risk aversion, values, or lifestyle.

Behavioural– By how people use the service, how loyal they are, or the benefits that they are

looking for.

Targeting:

New car owners:

Luxury car owners:

Sports Car/Bike owners

Lifetime owners

Dealerships

Local businesses

Positioning:

Premier VALUE ADDED SERVICE provider

Pricing- The pricing scheme is based on a per service price.

Advertising and Promotion- will use several different methods for advertising and promotion.

Customer service- Exemplary customer service will be provided.

Differentiation:

Low cost premier auto washing service

Website & App based support and booking

PROTER’S FIVE FORCE MODEL

Threat of new entrants: - Since the business is not capital intensive and also nature of the

business is simple in nature, there is a threat of new entrants. Navi-Mumbai has some other

car wash companies such as 3M, Wurth.

Threat of substitute product or service: - Companies are coming up with new Technologies

since they are rich in capital. Hence, there is a threat of bringing substitute products and

services by various companies and competitors.

Bargaining power of customers: - The customers do hold a bargaining power where they

have the power to dominate the prices. The nature of the work is simple and also it can be

easily replaced so it is important to give ultimate importance to the customer who will only

come back when they will get good service in addition to reasonable price.

Bargaining power of suppliers- The bargaining power of suppliers is also termed as the

market of inputs. Supplier of all nature whether raw material, labour, and services for this

business can be prove to be a major source for accomplishing the objective . Since in this

business, there are large number of supplier in terms of raw material, service and labour, the

power is in the handoff business

Competitive rivalry: - At present, competition is less because of less players in the market.

Also the prices are less as compared to the competitors, but in future, vulnerability can

increase since the business is not so capital intensive, hence possibility of future competition

may occur.

BUDGETING

LEGAL ENTITIES

Starting a business can be both exciting and stressful. But, with proper planning and

guidance, the process can be smooth and problem free.

The process of setting up your own business can be broken into a few simple steps:

1. Prepare a business plan. A properly written business plan will serve not only as a blueprint for

your company's future operations, but will be pivotal to obtaining capital and financing.

2. Choose a location to set up your business. While the first thought may be to organize your

business in your home state, there are certain advantages to organizing in other jurisdictions.

Delaware is a popular state given its favourable corporate laws. There are even reasons to

consider incorporating overseas.

3. Obtain financing or other forms of start-up capital.

4. Determine a legal structure for your business. Sometimes an S corp is the way to go, other

times an LLC or a partnership. There are multiple forms of business entities and they vary slightly

by state. Each will have different tax implications, different forms of business governance, and

varying legal and procedural requirements.

5. Register your business. Once you have selected the form of legal structure, you will need to

register your company with the jurisdiction you choose. You will also need to renew that

registration each year to ensure that your company remains legally in existence.

6. Obtain a Tax ID. One of the most important steps to establishing a company is obtaining a tax

ID from the IRS. This is an integral step to creating the separate identify of the business entity,

establishing its separate taxation, and activating the tax benefits of the chosen form of business

entity.

7. Obtain business licenses and permits. Most businesses will need to obtain a license to legally

operate in its given place of business from the local municipality. Failing to do so could result in

fines or other penalties.

The resources found here will help you work your way through these steps. Additionally, the

attorneys and law firms listed in our directories can assist you in setting up your own company

and managing its legal needs as it commences operations.

INVESTMENT

Investment Options available to investors

Credit Guarantee Scheme for Micro and Medium Enterprises:

Availability of bank credit without the hassles of collaterals / third party guarantees would be a major

source of support to the first generation entrepreneurs to realize their dream of setting up a unit of

their own Micro and Small Enterprise (MSE). Keeping this objective in view, Ministry of Micro, Small

& Medium Enterprises (MSME), Government of India launched Credit Guarantee Scheme (CGS) so

as to strengthen credit delivery system and facilitate flow of credit to the MSE s ector. To

operationalise the scheme, Government of India and SIDBI set up the Credit Guarantee Fund Trust

for Micro and Small Enterprises (CGTMSE).

The main objective is that the lender should give importance to project viability and secure the credit

facility purely on the primary security of the assets financed. The other objective is that the lender

availing guarantee facility should endeavour to give composite credit to the borrowers so that the

borrowers obtain both term loan and working capital facilities from a single agency. The Credit

Guarantee scheme (CGS) seeks to reassure the lender that, in the event of a MSE unit, which availed

collateral free credit facilities, fails to discharge its liabilities to the lender, the Guarantee Trust

would make good the loss incurred by the lender up to 75 / 80/ 85 per cent of the credit facility.

Bank from Financial Institutions

Bajaj Finserv: Loan up to Rs. 30 lacs can avail from this financial institute.

Smart Business Loan facility by ICICI Bank: through this scheme we can avail an amount from Rs. 2

lacs to Rs. 25 lacs.

Loans can be availed from other financial institutions as well.

HR POLICY

OFFICE ATTENDANCE POLICY

All employees should follow the office timings strictly from 8.00AM to 8.00PM. A grace time of

15 minutes will be provided to all employees.

All employees are allowed to take Lunch break 30 minutes between 1.00PM and 2.00PM

An employee coming to office beyond 8:15 AM till 10.00 AM shall be marked as late for the day.

Three late marks are exempted in a month; further late entry will be marked as half day.

An employee coming to office till 1.00PM will be marked as half day after which a day’s off will

be marked.

If any employee wishes to leave office on or before 4.00PM will be considered as half day.

Coming late or leaving early will only be acceptable if you arrange for this ahead of time and it is

posted on the schedule.

Please note that only 3 late marks/ 2 hours of early goings are acceptable in a month. If this

exceeds then there would be Half day deductions made from your salary or paid leaves.

WORKING HOURS/ DAYS

All employees will follow the normal working hours as follows:

Monday to Saturday: 8.00AM to 8.00PM

Sunday: 8.00AM to 6.00PM

Employees can take one day off between Monday to Friday with prior notice. No off shall be

provided to any employee on Saturday and Sunday.

The working hours are designed to meet and exceed customer requirements. Employees may be

required to extend working hours accordingly.

LEAVE POLICY

All employees are entitled to a maximum of 18 days of privilege leave in a calendar year. Sick

leave can be granted for continuous 3 days which has to be approved by the supervisor. Any sick

leave beyond 3 days has to be approved by the manager and has to be supported by adequate

proof. In case of female employees, 3 months of maternity leave with full pay.

HEALTH AND SAFETY

All the workers onsite will be provided with hand gloves and gumboots as a safety measure.