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Building Meaningful Customer Relationships Using Hover to Win More Business
05/11/17
ABOUT US
The Surefire Local Marketing Cloud
● Simple & complete operating system that “just works”● Unified “best of breed” essential tools in one place● Perspective/ROI with reporting on leads & sales● Choice to pick & choose services via the Marketplace● Support with personalized account services support
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OUR CLIENTS
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Today’s Speakers
Dena NejadDirector of Marketing
Jeff WhiteVP, Client Services
Agenda
● Understand today’s homeowner journey & their expectations
● How visual assets such as project photos can drive quicker decision making
● Establish credibility using the latest in technology during in-home consultations
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Sales process has gone online
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● Submit contact forms
● Chat live via online chat
● Look up your business on review sites and social media
● Click to call features on mobile websites
Homeowner expectations
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Want to see as close to possible what the final product will look like before buying in
They research online and form an opinion about your business far before they consider calling you
Visual content wins
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People want to see what they’re getting for their money
Start with the basics
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Share project photos on your website, online directories, and social media
Then there are tools like Hover
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MODERN TECHNOLOGY
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HOVER transforms smartphone photos of any home into a fully measured, customizable 3D model so contractors can save time, gain a competitive edge and win more business.
The scope will depend on whether you select ‘ROOF-ONLY’ or ‘COMPLETE’ measurements in the app:
Roof-Only measurements include: - Square footage, pitch and key line segments for the full roof and by each roof facet
ACCURATE MEASUREMENTS
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HOVER’s measurements are accurate (within +/- 5%) and reliable to quote any job
Complete measurements include: - Everything in Roof-Only - Square footage measurements for siding, windows, doors, brick, stone, trim, and all other material types - Specific line segments for corners, soffit, fascia and more
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Interactive 3D measurements accessible in the mobile app and online
Printable PDF measurements, including all the measurements mentioned on the previous slide, can be handy on the job site
ACCURATE MEASUREMENTS
CUSTOMIZABLE 3D MODEL
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Create the perfect home, and show homeowners what different products
and colors will look like on an interactive 3D model
Design new roofs, siding, soffits, trims, fascias, shutters and windows within seconds
HOVER design features take out the guesswork by showing you exactly what your next project will look like
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• Largest asset they own
• Homeowners are visual
• They want transparency
• Technology is key
WHY IS THIS IMPORTANT?
TESTIMONIALS
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“As a sales tool, HOVER is critically important. The ability to show our clients a visual rendering of their home with different roofing and siding choices really helps and eases the decision making process.”
Gary Kearns
Kearns Brothers
Sales & Marketing Manager
“HOVER shows a level of professionalism that sets us apart from our competition. It helps to show that we are not just a Pete in the pickup.”
Paul Trautman
Timberland Exteriors
Owner
SUCCESS METRICS
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Higher Close Rates: close rates increase by 10-15%
Increased Average Revenue per Job: contractors are selling more premium grade products and cross selling other upgrades
Decrease Estimating & Material List Build Time: contractors have shaved an hour on average from both of these processes
Increased # of Estimates Per Day: average exterior contractor can expect to run an additional 1-2 leads per day
Get a Complimentary Digital Marketing Consult
Call(888) 804-8685
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