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Why Invest In Africa? Jolly Ndikumana

Bottom of the pyramid- The business myths

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Page 1: Bottom of the pyramid- The business myths

Why InvestInAfrica?

Jolly Ndikumana

Page 2: Bottom of the pyramid- The business myths

Source: C.K Prahalad & Stuart L. Hart

The WorldEconomicPyramid

Page 3: Bottom of the pyramid- The business myths

Abidjan, Ivory Coast

Cities containMost of the Middle to Upper Middle Class

Page 4: Bottom of the pyramid- The business myths

4Billion People

Earn Less Than

$4 A Day

Muramvya, Burundi

Source: UNDP, Human Development Report (2014)

Page 5: Bottom of the pyramid- The business myths

Name: PaulAge: 55Profession: Farmer

Gitega, Burundi

Page 6: Bottom of the pyramid- The business myths

Name: EuniceAge: 45Profession: Teacher

Mo pela, Mozambique

Page 7: Bottom of the pyramid- The business myths

FortuneAt theBottomOf the Pyramid

60%

Page 8: Bottom of the pyramid- The business myths

In 2014, Coca Cola’s revenue was of$2.9 BillionIn Sub-Saharan Africa

Page 9: Bottom of the pyramid- The business myths

Kampala, Uganda

Page 10: Bottom of the pyramid- The business myths

WhereWould You PutYour Money?