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BIG DEAL: CYBER SECURITY AND SMALL BUSINESS
A DATA STORY FROM AGX MARKETING
28.1 Million Small Businesses
Source: US SBA, 2011.
44% Were Victims of Cyber Attacks
Source: NSBA Survey, 2013.
COST OF AVG DATA BREACH > 70% OF ANNUAL REVENUE
Average Revenue of US Small Business
Average Cost of Data Breach - All US Businesses
$4,900,000.0
0
$3,500,000.0
0
Sources: Ponemon Institute, 2014; Intuit.com, 2015
CONCERNED ABOUT CYBER SECURITY…
Very Concerned59%
Somewhat Concerned35%
Not At All Concerned6%
How Concerned Are You About Cyber Security?
Source: NSBA Survey, 2013.
BUT LACK EXPERTISE
Moderate to Low Understanding
High Understanding
79%
21%
What is Your Level of Understanding of Cyber Security?
Source: NSBA Survey, 2013.
AND IT SECURITY BUDGETS
Average Revenue of US Small Business
Average IT Spend on Cyber Security - Large Businesses
$4,900,000.00
$21,000,000.00
Average Large Company Spend on Cyber Security vs. Averge Revenue of US Small Businesses
Source: IBM 2015 Cost of Global Breach Survey.
WILL OFFER SMALL BUSINESSES AFFORDABLE & SOPHISTICATED SOLUTIONS?
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