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BIG DEAL: CYBER SECURITY AND SMALL BUSINESS A DATA STORY FROM AGX MARKETING

BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

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Page 1: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

A DATA STORY FROM AGX MARKETING

Page 2: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

28.1 Million Small Businesses

Source: US SBA, 2011.

Page 3: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

44% Were Victims of Cyber Attacks

Source: NSBA Survey, 2013.

Page 4: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

COST OF AVG DATA BREACH > 70% OF ANNUAL REVENUE

Average Revenue of US Small Business

Average Cost of Data Breach - All US Businesses

$4,900,000.0

0

$3,500,000.0

0

Sources: Ponemon Institute, 2014; Intuit.com, 2015

Page 5: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

CONCERNED ABOUT CYBER SECURITY…

Very Concerned59%

Somewhat Concerned35%

Not At All Concerned6%

How Concerned Are You About Cyber Security?

Source: NSBA Survey, 2013.

Page 6: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

BUT LACK EXPERTISE

Moderate to Low Understanding

High Understanding

79%

21%

What is Your Level of Understanding of Cyber Security?

Source: NSBA Survey, 2013.

Page 7: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

AND IT SECURITY BUDGETS

Average Revenue of US Small Business

Average IT Spend on Cyber Security - Large Businesses

$4,900,000.00

$21,000,000.00

Average Large Company Spend on Cyber Security vs. Averge Revenue of US Small Businesses

Source: IBM 2015 Cost of Global Breach Survey.

Page 8: BIG DEAL: CYBER SECURITY AND SMALL BUSINESS

WILL OFFER SMALL BUSINESSES AFFORDABLE & SOPHISTICATED SOLUTIONS?

@agoldsmith1

WHO

?