alice@creativestartups.org

Alice Loy, PhD

Investing in

Creative

Entrepreneurs

Join the conversation!

@createstartups

@aliceloy

@USEmbPortugal

#terceira

#azores

#startups

#portugal

PHOTO: Sofia Tor

1 in 3 hungry

The brave sailor - entrepreneurDefine entrepreneurship

Silicon Valley 2015

Silicon Valley 1960

1 bedroom apartment $3000 per month

average home costs$1,000,000

New Mexico

PHOTO: Cobalt123

Credit: Spike Wyatt

Credit: Robin Cain

One bite at a time.

“It is usually ineffective to take one

country’s model and copy it.

~ ~ ~

Instead, each country must examine it’s

own assets, strengths, and

weaknesses, and design approaches

rooted in these realities.”

~ Babson College

“Cultural entrepreneurship

allows a community

to take its unique voice to

the world.”~ Regis Pecos, Cochiti Pueblo

"Empreendedorismo

cultural permite a

comunidade levar sua voz

única ao mundo. ”~ Regis Pecos, Cochiti Pueblo

“Cultural entrepreneurs are functional navigators --

skillful alchemists--combining aspects and processes

from multiple systems to create cultural balance and

improved livelihoods for their families and

communities.”

"Os empresários culturais são navegador funcionais

--alquimistas habilidosos--combinando aspectos e

processos de sistemas multiplos para criar equilíbrio

cultural e melhorar os meios de subsistência para as

suas famílias e as suas comunidades."

Creative Entrepreneurs = Cultural Ambassadors

“Você tem que

começar de onde

você veio em

primeiro lugar.”

~ Jon Sims

“You’ve got to start

from where you

come from, first.”~ Jon Sims

Heritage Tourism

Geo-tourism

Agritourism

Eco-tourism RURAL

LIFESTYLES

Agritourism is "the crossroads

of tourism and agriculture:

when the public visits working

farms, ranches or wineries to

buy products, enjoy

entertainment, participate in

activities, shop in a country

store, eat a meal or make

overnight stays.”~ Jane Eckert

Agritourism in Bali

Agritourism in New Zealand

Agritourism in Scotland

Agritourism in Japan

Agritourism in Iceland

$700 million USD in USA in 2012

Agritourism Activities

• Join planting parties in the

spring

• Taste a wide variety of unique

fruit

• Milk a goat, cow

• Rent a casita on a farm

• Take an art class in a

vineyard

• Hear history of the local area

• Enjoy panoramic views

• Learn bee keeping

Agritourism Activities

• Harvest lavender

• Make wine

• Learn gardening and orchard

practices

• Flyfish world-class waters

• Tour a cattle ranch

• Learn how to grow, harvest, and

design flower arrangements

• Learn to cook regional cuisine

• Walk in sunflower fields

• Eat fresh local food at festivals

Strategies for Success• Work regionally

• Maps and Apps

• Authentic experiences

• Differentiate your product offering

• Utilize social media marketing to host

conversations

Agritourism Strategies

Digital

TechnologiesCreative

Entrepreneurs

and Economy

Cultural

Entrepreneurs

and Economy

Policy

Human Capital

Markets

Support

Culture

Finance

ENABLING POLICY

• Make new business set-up easy

• Provide tax incentives for startups

• Government preference for local (but still merit-based)

• Provide financial/tax incentives to angel investors

Note to Government:

Hire entrepreneurs!

APPROPRIATE FINANCE

• Provide financial/tax incentives to angel

investors

• Organize seed investors, invest in their

organization’s leadership

• Allow – pursue - outside investors

• Educate entrepreneurs about investment

process and ROI for angels/seed/vc’s

Note to Foundations:

Use philanthropic resources as seed

$$

CONDUCIVE CULTURE

• Teach entrepreneurship K-12

• Celebrate failure

• Embrace those who are “different”

• Make business set up easy

• Do not tax new businesses

Note to parents:

Encourage your kids to

NOT get a “real job”.

SUPPORT FOR STARTUPS

• Higher education teach entrepreneurship

management

• Celebrate entrepreneurs’ success

• Publications

• Public spaces

• Social networking

• Startup communities

• Create/fund co-working spaces

• Fund access to investors and markets

• Support Startup accelerators

Note to communities:

Embrace the global talent pool!

BUILD HUMAN CAPITAL

• Go deeper, not wider

• Industry alongside educators

• Applied research

• Fast-forward curriculum

Note to higher education:

“Publish or perish”

doesn’t help youth get jobs.

ACCESSIBLE MARKETS

• Digital = access

• Fund entrepreneurs’ reach

• Government = customer

Note to entrepreneurs:

Build products people want.

Trust the market.

Accelerator

6 week Interactive Online Course (30 hours)

2014 Creative Startups Cohort

Meow Wolf

Etkie Sales doubling

this year.

Bright bot

Education apps.

Over 800,000

downloads in

120 countries.

5 Day

Deep

Dive

40+ Mentors

Human Capital

• Increased knowledge and

skills among creative

community

•Startups launch with more

•expertise in technical

areas of business

Markets

•Connections to markets

through networks and

mentors

•Greater awareness of

market opportunities

beyond ABQ

Support

•Mentors’ ongoing

•600+ Hours of Mentoring for

creative entrepreneurs

•Network of creatives

supporting one another

Finance

•Angel and vc investors

attend CS “Pitch Day”

•Top Finalist raises follow on

funding from 10+ investors

• Increased awareness of

“fundability” of creatives

Policy

•Establishing ABQ Office of

Creative Industries, funded by

City of ABQ.

•Research on creative

industries funded by state

govt.

Culture

• Increased number of and

attendance at creative

economy events

•99u and CreativeMornings

presence in ABQ

Creative Startups Accelerator Key Outcomes 2014

MeasureableBefore CS

Accelerator

After CS

Accelerator

%

Increase

Jobs CreatedFull Time = 25

Part Time = 40

Full Time = 54

Part Time = 65

216%

163%

Investment Raised $22,000 $965,000 4,386%

Mentor Time

Contributed to Date700 hours

Companies Launched

10

Be yourself.

Everyone else is taken.

~ Oscar Wilde

Seja você mesmo. Todo

mundo está tomado.~ Oscar Wilde

alice@creativestartups.org

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