5 Tips to Avoid the Race to the Bottom with Prices

1. Discounting is a hard game to win, and at those prices, are there any winners?

2. Communicate about value to your customers.

3. You get what you pay for and your customers know that, deep down.

4. Make sure you are the friendly one they prefer to do business with.

5. Price, schmice. Sell them on your ● Awesome service● Bonuses● DeliveryHey, you even return phone calls.

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