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Armillam Lat. -‐ bracelet
Problem?
Armillam
1. Armillam Bracelet 2. Armillam Phone Case
Armillam Bracelet
Armillam Phone Case
Target Market
� Teenagers
Market Analysis
� 26% of teens have placed order online in past 3 months
� 75% Teens who would chose a new pair of shoes over 50 new song downloads
� 63% Teens who would choose a new pair of jeans over concert tickets
� 21% Girls age 13-‐18 who bought 5 to 9 items of clothing in the past 6 months
� 41% Girls age 13-‐18 who bought 10 or more items of clothing in the past 6 months
� 79% girls who identified shopping as one of their ‘’hobbies and activities’’
Unique Selling Point
� Something similar doesn’t exist
