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is GoPro meets Keurig. We’re an inexpensive, professional-grade platform with long-tail consumables for the 25 billion dollar professional lighting market.
Traction & Validation
๏ Fully developed technology.
๏ Patented design with three additional utility patents pending.
๏ Groundbreaking innovations in LEDs, magnetism and lithium-ion batteries.
๏ Supply chain fully tested and ready for mass manufacturing.
๏ Ready to launch in 30 days.
“Can I buy six right now?” Steven Soderbergh
Director of Ocean’s Eleven
Market Opportunity
*McKinsey & Co. “Lighting The Way” 2012
established market 115-year old global industry
annual market size 25 billion USD*
customers 25+ different market sectors
market leaders none
dominant technology 75 years old expensive, dangerous, big, hot & clumsy.
the problem
current solutions
Professional grade lighting is too expensive, too fragile and has massive long-tail expenses for most companies to adopt it.
Customers are forced to choose between expensive high-performance lights that are extremely fragile and dangerous
or
safe, reliable lights that lack high-end performance needs.
Explosive CompetitionMetal halides ๏ Explode if allowed to reach end-of-life.
๏ Can only be used for 50% of their rated life span to ensure no one has shrapnel in their face.
๏ Oil from human fingers causes glass to expand & shatter.
๏ Hairline fissures release UV radiation, resulting in severe skin burns.
๏ Must be powered using an expensive ballast that emits high-pitched scream when calibrated for high speed photography.
๏ Cannot be plugged into wall power or traditional generators.
๏ Cannot be dimmed.
๏ Bulbs have incredibly short lifespan; often as short as 100 hours.
๏ Bulbs cost $400 to replace.
๏ Instruments are big & heavy.
Our competition proves the demand for professional grade lighting is so great that our customers will risk
life and limb to procure it.
That does not mean anyone is pleased with the current state of professional lighting.
The Solution - Anthem One
Brighter, smaller, half the weight and 2,000 times the lifespan of our nearest competitor...
…for half the price.
Anthem Light Card
As thin as a credit card. As bright as a beacon. Specific control over color space, wavelength, luminosity, lux, beam spread, optical intensity and photonic dispersement.
One Instrument - Infinite Varieties of “Light”
Anthem One can output any recipe of UV, Visible Light and IR. We’re launching with 5 unique, hot-swappable
Light Cards and will expand to 15 within 1 year.
Technical InnovationsLEDS Hot-swappable Light Cards can be tailored to
any customer’s needs; massive customization with mass manufactured cost savings.
LITHIUM ION BATTERIES Best battery construction in the world. Period.
PRICE Price is the ultimate disruptor. Our price point is 1/5th our nearest competitor despite 60% margins.
MAGNETISM (PHASE 1) Clever use of rare earth magnets throughout existing product. Already future-proofed for Phase 2.
MAGNETISM (PHASE 2) Our next wave of accessories will use “programmable multi-phasic magnetic fields.”
Our Customers (Visible Light Spectrum)
Our Customers (UV & IR)
Revenue Model
Customers 1 common solution for 25+ different markets
First Market Professional Media
Cost Per Unit $1499 base unit, $2499 with battery
Margins Approximately 60%
Milestone Once 1,000 units are sold in first market, we pursue 2nd & 3rd markets
Long Tail Sales Anthem One is the platform. Anthem Light Card is the product. Anthem Light Card is constantly upgraded and customized for each industry.
Traction & Validation
Don’t Educate The Competition……Go To The Customer.
Justin Eugene Evans President & Founder ๏ 10 years of research, prototyping &
product development ๏ As a cinematographer, he understands
the customer
Chris Hoppe Mechanical Engineering ๏ Senior Engineer at Milwaukee Tool ๏ Products currently in Walmarts & Home
Depots globally
Adrian Ruddock VP of Strategic Development ๏ 20 years of banking experience ๏ Lead generation & growth expertise ๏ Kaizen manufacturing experience
Angelo Artuso Legal ๏ over 30 years of legal expertise
Carl Gottlieb Investor & Advisor ๏ Industry insider ๏ Already introducing Anthem One to
Hollywood’s elite
Team
Marti Sales Electrical Engineering ๏ Ph.D Researcher at University of
Cambridge
FinancialsPr
ojec
ted
Rev
enue
$0M
$175M
$350M
$525M
$700M
2016 2017 2018 2019 2020
Anthem OneAnthem TwoAnthem ThreeAnthem AccessoriesAnthem Light Cards
Competition
๏ Approximately 100 major competitors fractionalized across 25+ industries with no ability to scale.
๏ No market leaders & no recognized name brands. ๏ Metal Halides (75 years old) CFLs (50 years old) Halogens
(75 years old) are antiquated technology that cannot compete with our metrics.
๏ Existing LED competitors are approaching the problem incorrectly. Their products are bigger, heavier, dimmer, more expensive and aimed at niche markets.
InvestmentCapital 200K minimum, 1M maximumTerms equity or debt
Timing 30 DaysNotable Investors Thaine Allison
VP of New Technology, NIKE Carl GottliebScreenwriter of JAWSSecretary-Treasurer, Writers Guild of America
Use of Proceeds 60% hiring staff20% safety certifications20% marketing
We didn't invent the light. We perfected it.