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PinCredible Marketing - 05-12-2015 Leverage Pinterest - http://pincrediblemarketing.com A Complete Guide to Using Pinterest Rich Pins for Your Business by Lisa Devereaux - Tuesday, May 05, 2015 http://pincrediblemarketing.com/a-complete-guide-to-using-pinterest-rich-pins-for-your-business/ The power of Pinterest has experienced phenomenal growth over the past few years where this visual social media powerhouse has been accredited with driving the highest proportion of targeted traffic and sales, especially for vendors. Retailers beware! Pinterest has recently emerged a commercial winner out of its ‘recipes and bridal showers’ cocoon and demonstrated a whopping potential in augmenting the conversion rates for retail companies. In recent years, Pinterest has been on a business-friendly spree and introduced several commercial features for its business account holders, the latest addition to which is ‘Pinterest Rich Pins’. Although Pinterest’s Rich Pins feature is only restricted to its business account holders, you can easily convert your personal Pinterest profile into a brand page by going to the Menu, clicking on the ‘Businesses’ option and then selecting ‘Convert Here’. The next window will ask you to fill out all the business-related information, accept the terms and require a verification of your account if you haven’t done it previously. That’s it; you can now start pinning your way to commercial success! Once you get hold of a business account on Pinterest, you shouldn’t really have a reason to ignore Rich Pins. Read on to find out all about this amazing feature that can actually make a difference to your business. Presenting Rich Pins! You may know them as ‘Super Pins’, ‘Rich Pins’, ‘Enhanced Pins’, or not know them at all; but what sets Pinterest’s Rich Pins apart from regular pins is the extra information and direct links they display to viewers. From pricing details to locations and availability; and from product description to direct links to the product page; the extra information in enhanced pins makes them particularly more powerful for small businesses than regular pins, as they are more relevant and useful to pinners looking for a similar product. 1 / 4

A Complete Guide to Using Pinterest Rich Pins for Your Business

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Page 1: A Complete Guide to Using Pinterest Rich Pins for Your Business

PinCredible Marketing - 05-12-2015Leverage Pinterest - http://pincrediblemarketing.com

A Complete Guide to Using Pinterest Rich Pins for Your Business

by Lisa Devereaux - Tuesday, May 05, 2015

http://pincrediblemarketing.com/a-complete-guide-to-using-pinterest-rich-pins-for-your-business/

The power of Pinterest has experienced phenomenal growth overthe past few years where this visual social media powerhouse has been accredited with driving the highestproportion of targeted traffic and sales, especially for vendors. Retailers beware! Pinterest has recentlyemerged a commercial winner out of its ‘recipes and bridal showers’ cocoon and demonstrated awhopping potential in augmenting the conversion rates for retail companies.

In recent years, Pinterest has been on a business-friendly spree and introduced several commercialfeatures for its business account holders, the latest addition to which is ‘Pinterest Rich Pins’. AlthoughPinterest’s Rich Pins feature is only restricted to its business account holders, you can easily convert yourpersonal Pinterest profile into a brand page by going to the Menu, clicking on the ‘Businesses’ optionand then selecting ‘Convert Here’. The next window will ask you to fill out all the business-relatedinformation, accept the terms and require a verification of your account if you haven’t done it previously.That’s it; you can now start pinning your way to commercial success!

Once you get hold of a business account on Pinterest, you shouldn’t really have a reason to ignore RichPins. Read on to find out all about this amazing feature that can actually make a difference to yourbusiness.

Presenting Rich Pins!

You may know them as ‘Super Pins’, ‘Rich Pins’, ‘Enhanced Pins’, or not know them at all; but whatsets Pinterest’s Rich Pins apart from regular pins is the extra information and direct links they display toviewers. From pricing details to locations and availability; and from product description to direct links tothe product page; the extra information in enhanced pins makes them particularly more powerful forsmall businesses than regular pins, as they are more relevant and useful to pinners looking for a similarproduct.

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Page 2: A Complete Guide to Using Pinterest Rich Pins for Your Business

PinCredible Marketing - 05-12-2015Leverage Pinterest - http://pincrediblemarketing.com

Types of Rich Pins

Pinterest currently allows its commercial users to implement five types of rich pins, listed as follows:

Place Pins

Perfect for tourism and travel brands, Place Pins allow pinners to see the pins by location, by integratinginformation on places, addresses and phone numbers into an interactive map board. This type of rich pinsis idyllic for businesses like restaurants and event planners that operate multiple branches and franchises,or even travel enthusiasts who can use them to highlight the best bars, romantic locations and adventurepoints.

Pinterest has partnered up with location discovery services like Foursquare, Citysearch and Airbnb toenable the automatic inclusion of location information on Place Pins.

Product Pins

Product Pins are a must-have for any ecommerce brand page on Pinterest as they allow you to highlighttheir pricing, location and availability information without being too salesy. An added advantage of usingthese pins is the free price notifications that your followers receive to alert them of your latest price dropor limited offers.

Article Pins

Bloggers, writers and authors; Pinterest’s article pins are your chance to keep your readers enlightenedwith essential information about your posts. Article Pins allow you to display the title, author’s name,descriptions, as well as URL, in addition to a catchy image for your content. And the best part? Pinterestadds an automatic “Read more on…”call-to-action to your Article Pin!

Recipe Pins

Whether you are a culinary expert maintaining a recipe blog, or have just started a restaurant on the highstreet, Recipe Pins can be your secret ingredient to commercial success. These rich pins include atantalizing picture of your culinary product, and display recipe details, cooking time, ratings, servings, aswell as related recipes within the same domain. Take your regular food pins to a whole new level bydescribing it with relevant information underneath and enjoy the additional traffic you receive on yourfood blog or restaurant’s website!

Movie Pins

If your latest venture is in the entertainment industry, then you will surely love the functionality ofPinterest’s Movie Pins! Movie Pins contain images shared from popular social movie sites like Netflix,Flixster, and Rotten Tomatoes, and include additional information on film ratings, release dates, the castand directors.

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Page 3: A Complete Guide to Using Pinterest Rich Pins for Your Business

PinCredible Marketing - 05-12-2015Leverage Pinterest - http://pincrediblemarketing.com

The Rich Pinning Benefits

Still weighing their effectiveness for your business? Read on!

1. Automatic Updates

Pinterest Rich Pins have been designed to offer a synchronized system of information update betweenyour website’s product page and your rich pins on Pinterest, So, for example, if you decide to add a twistto your basic vanilla cake recipe and alter its ingredients, or Netflix changes its ratings for a movie; theinformation will be automatically updated on the pin, without any need of manual changes!

2. Additional information makes pins more relevant and useful

Textual content along with visuals enhance a user’s understanding of your product and leads to moreinformed decisions. A picture is worth a thousand words, but by adding just a few more words, andnumbers to your pin; you can make it more convenient for your followers to know your product andpotentially make a purchase.

3. Rich Pins = Free Price Alerts

Definitely one of the best Pinterest features, free price alerts certainly make the pinning journey of yourbrand page worthwhile. Pinterest sends out automated emails to users who pinned your Rich Pins, inevent of a price drop by more than 10% on the pinned products.

4. Traffic Boost

If yours is an e-commerce business, you can’t deny the importance of targeted traffic on your website andweb storefronts! The retailing giant Target collaborated with Pinterest to run a trial on Rich Pins for theirfeatured products, by pinning images with price and product availability information underneath. Duringthe trial period, Target experienced a 70% increase in traffic on their website, generated from Pinterest.

5. Increase in Sales

Last, but definitely not the least, the free price alerts, additional information and increased traffic, have anoverriding potential of translating into successful sales. After all, you can’t really imagine that havingyour product pinned by a hundred followers, and dropping the price by more than 10% to have free alertsflood your potential customer’s inbox; will result in a drop in sales!

Don’t forget to Pin and Share!

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Page 4: A Complete Guide to Using Pinterest Rich Pins for Your Business

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