6 Useful Strategies to Win Trust of Prospects in Small

Businesses

Introduction

• Despite having the best telemarketing software many agents are not able to successfully close the deal. • One of the reasons behind this can be the lack of confidence between both the parties. • Unless and until, the buyers have full trust in your company and its services, they are not going to take the final step. • With trust, you can win over your consumers for life! However, building trust takes time and a lot of hard work. • Without ample trust, you will not be able to hit a rapport with your customers.

Strategies For Winning Trust

Presentation Agenda:

Do Not Sound PromotionalValue Prospect’s TimeDo Complete ResearchHave a Social ProofListen & Stay HonestStick to Your Commitments

Do Not Sound Promotional

• Do not brag about what you have to offer. • Instead, try and find out how your service can fit into the prerequisites of the consumer.• If you are being too pushy or just trying to say your part of the story, no one is going to pay you any attention.• It is essential that the callers think about the long-term alliance and give more consideration to the consumer rather than your product. • Make them feel valued and respected.• Focus on initiating a dialogue and create a two-way conversation with your target audiences.

Value Prospect’s Time

• It is fundamental that as the agent, you are sensitive to the other party’s time, needs and schedule.• Always ask the client what can be the perfect time to carry the conversation.• If the interaction is significant, make sure that you come directly to the point.• If there is a complaint by any of your customer, remember to act in response immediately.

Do Complete Research

• Never call your prospects by coincidence. • Always have a strong reason and enough research behind each of your interactions.• It is essential that you try and obtain as much information about your buyers as possible. • Social networking platforms can be a good resource to find what the consumer likes and wishes to buy.• It helps you develop an insight into the preferences of the clients.• Calling after the complete research helps in improving your credibility.

Have a Social Proof

• With the mounting fame of the digital media, your social networking platforms need to be updated in order to make you look more reliable. • Your official webpage shall act like your demonstration in the digital arena. • Think from the perception of the buyers and imagine what they would look out first when they visit the site.• Include all the relevant information. • Also, if required, also have the certifications required by your industry on your page.• It is also essential that you persuade your existing consumers to share their success stories with the brand.

Listen & Stay Honest

• It is essential that you keep the client at the center of the interaction. • Listen patiently to his pain-points.• This shows that you have a genuine interest in them and their problems.• Dwell deeper into the call and read between the lines to truly understand what the client prefers.• It is also important that you comprehend their issue right and look for the apt solution that you can provide. • Never, misinterpret or hide features of your products from your buyers• Always pay keen attention to what the customer wants and how you can help him in the right way.

Stick to Your Commitment

• Staying true to your words is the most integral step of trust building. • A company that cannot fulfill its promises is bound to get into the negative books of the buyer. • Hence, it is essential that you stick to all your commitments.• This includes things like deliveries, follow-up meets or upcoming appointments. • Never promise things that you cannot deliver.• It is always better to act transparent and apologize for the any mistake or delay instead of passing the buck.

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